Excessive above Sundown Boulevard on Tuesday evening, Anine Bing toasted its summer time assortment on the penthouse of Chateau Marmont in Los Angeles.
“There’s no higher place,” mentioned Julie Bourgeois, the model’s chief govt officer, on the town from Paris, of celebrating on the famed lodge. With golden hour kicking in, the terrace of the suite supplied a panoramic 180-degree view of the town — a putting backdrop for the cocktail social gathering.
“We’re getting our Anine Bing muses and buddies of the model collectively,” mentioned Bing, founder and chief artistic officer.
The L.A.-based Danish designer, who rose on the scene as a content material creator, launched the enterprise in 2012 earlier than opening her first retailer on Bleecker Avenue in New York in 2015. She has since grown the model’s retail footprint to 37 shops globally, together with 21 within the U.S., seven throughout Europe and the U.Okay., and three every in Canada, Australia and Asia. Ten of the areas have opened within the final 9 months since Bourgeois’ appointment.
“She’s stayed loyal with us for the final 10 years, and we’ve seen that she’s staying with us and she or he has been, as effectively, evolving because the model evolves,” Bourgeois mentioned of the core client.
“Tonight is a little bit alternative to rejoice the model and life and all of the wonderful help from our girls,” Bing went on.
It was certainly a room full of ladies — true to the model’s community-driven spirit; sipping on martinis and margaritas, the occasion introduced out actors, creatives and influencers together with Awkwafina, Alison Brie, Yvonne Strahovski, Minka Kelly, Brianne Howey, Rachel Zoe, Ashley Madekwe, Akira Akbar, Malin Akerman, Aimee Music, Rebecca Gayheart, Maria Bakalova, Rocky Barnes and Lauren Wasser. Everybody wore Anine Bing.
“I really like seeing it on everyone and see everyone model it,” Bing mentioned of the appears to be like — a mixture of denim, outsized blazers, button-ups, tanks, dishevelled trousers and light-weight sweaters. “My mission with the model is de facto to empower girls and make them really feel like one of the best model of themselves.”
Bing has places of work in L.A., New York, Shanghai and Paris, which not too long ago opened. “The entire design crew is in Paris now,” mentioned Bing.
“The DNA is undamaged, and now it’s constructing the subsequent chapter,” added Bourgeois.
