Glow Recipe‘s food-inspired product suite is getting a candy addition.
Enter Glass Balm, the model’s second lip product, which is able to debut on Sephora‘s app on Sunday, web site Monday and bow in shops thereafter. It retails for $22 and is available in 4 shades.
The inventory holding unit positive aspects inspiration from Bingsoo, a preferred dessert in South Korea, comprised of shaved ice and topped with completely different fruits. To that finish, the shades are Ice Bingsoo, which is obvious; Watermelon Bingsoo, which is gentle pink; Strawberry Bingsoo in pink and Blackberry Bingsoo in a deep berry tone.
The product took years to create, mentioned cofounders and co-chief govt officers Sarah Lee and Christine Chang, who added that every particular shade has a system that options fruit extracts from their respective namesakes.
“We in the end determined to return to among the fruits that impressed our merchandise. Watermelon has lengthy been this heritage ingredient for us,” Chang mentioned. “It was vital to decide on the appropriate meals not as a result of they provide taste, however as a result of we wished clinically efficient substances, comparable to antioxidants and hyaluronic spheres.”
Glass Balm additionally got here to fruition after deep shopper listening, Lee mentioned. Regardless of lip merchandise turning into one in every of skincare’s hottest segments within the status market, there have been nonetheless ache factors the model thought they might resolve for. “The entire idea is that you simply’re getting lasting hydration and the glassy lip shine. There are clearly numerous lip balms available on the market, however we wished to nail lasting hydration,” Lee mentioned.
To that finish, the clinicals behind the product point out that 97 % of customers reported softer lips, whereas 95 % mentioned that lips look smoother.
“We did our due diligence with completely different critiques, TikToks and Instagrams, and lots of people say they love a sure balm’s shade or shine however they need to hold reapplying, or that their lips are even drier after,” Lee continued. “At the start, we wished to make this a real skincare therapy.”
The chance, the duo mentioned, can also be to boost consciousness globally with the product. “We wish to rejoice AAPI month and the truth that it’s impressed from a Korean dessert,” Lee mentioned. “We’re partnering with creators which might be captivated with Korean meals as effectively. We’re serving to them make their very own model of bingsoo, and this is without doubt one of the methods to drive consciousness for a world viewers.”
Neither commented on gross sales, although trade sources anticipate the product to go $35 million in gross sales for its first yr available on the market.
Glass Balm can also be the most recent in a variety of pores and skin care-makeup hybrids that model has launched, comparable to with blush earlier this yr. “We wish to be certain we’re educating round this, as a result of that is our third launch in Glow Hues, which is our class of tints that deal with the pores and skin,” Lee mentioned. “We wish to educate how straightforward it’s to make use of to create a full face of glow hues with our content material.”
