Louis Vuitton unveiled its closing Louis Vuitton × Murakami Chapter Three marketing campaign on Friday, that includes new photographs of Home Ambassador Zendaya, photographed by Inez van Lamsweerde and Vinoodh Matadin. Set in opposition to sweeping Mediterranean Riviera backdrops, the visuals mark the worldwide launch of the collaboration’s closing installment on Could 22.
Chapter Three brings collectively greater than 70 creations — luggage, baggage, summer season footwear, silk squares, bag charms and even a Cherry‑accented bicycle — all united by Takashi Murakami’s immediately recognizable smiling Cherry motif. Executed by means of superior multi‑step serigraphy, 3D printing and artisanal purposes, the sweet‑coloured cherries sit on high of a crisp white Monogram canvas and the traditional brown Monogram, providing contrasting phases for the motif’s lush inexperienced stalk and shiny end.
Courtesy of Louis Vuitton
Basic silhouettes obtain signature Cherry therapies: Speedy, Alma and Facet Trunk luggage gleam with three‑dimensional cherries; Capucines types characteristic metallic hanging cherries, hid Cherry‑formed zip pulls and playful fasteners. The white‑base Monogram introduces a recent canvas for the motif, whereas the brown Monogram reprises its function, punctuated by vibrant new gildings.
For the primary time, the Cherry 3D heel seems on two footwear types: the Cherie raffia mule, trimmed with a Monogram bow and sculptural cherries, and the Lily cherry‑embroidered denim shoe. Different reopened favorites embrace Monogram‑denim Romy ballerinas, Maya platform sandals and Cherry‑embroidered white sneakers, mules and Bom Dia sandals. Silk squares adorned with delicate Cherry clusters provide versatility, whereas bag charms, keychains and sticker sheets prolong the motif’s playful attain.
Courtesy of Louis Vuitton
As soon as once more styled by Legislation Roach with hair by Ursula Stephen and make-up by Ernesto Casillas, Zendaya’s towering presence amongst outsized Cherry installations conveys the gathering’s playful, celebratory tone. Chapter Three concludes the re‑version journey that first relaunched Murakami’s Superflat multicolour Monogram in early 2025, reinforcing the unique 2003 collaboration’s lasting resonance in up to date vogue.
Obtainable worldwide on Could 22, Louis Vuitton × Murakami Chapter Three merges haute‑artwork fantasy with the Home’s artisanal savoir‑faire, providing a summery finale that honors 20 years of artistic partnership.
