Submit Efficiency Report Might 2025

We’re again with one other installment of the Submit Efficiency Report (PPR)—a collection the place we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t simply study the flawless inventive execution of each submit or marketing campaign, however the enterprise impression, too.

This time, we’re placing the highlight on manufacturers celebrating main milestones. Anniversaries are high of thoughts for us at Sprout, as we simply celebrated 15 years!

Milestone campaigns are a few of our favorites as a result of they provide manufacturers a possibility to spotlight their distinctive tradition, historical past and prospects. Based on The 2025 Sprout Social Index™, practically half (46%) of shoppers say their favourite manufacturers stand out by posting unique content material. That tells us audiences worth well-crafted milestone tales simply as a lot as entrepreneurs do.

Right here’s a have a look at some manufacturers celebrating in fashion—and key takeaways you should use to create buzz when your subsequent huge milestone rolls round.

Microsoft applications 50 years of success

Microsoft, the enduring know-how firm, first started working in 1975. Since then, the group has been a powerhouse market presence—so ubiquitous it’s exhausting to recollect a time earlier than it existed.

In honor of Microsoft’s 50-year anniversary, the model celebrated on social by getting again to their roots. Microsoft’s CEO Satya Nadella shared a picture on stage alongside previous CEOs Invoice Gates and Steve Ballmer. The LinkedIn submit obtained practically 50k likes at time of publishing.

Nadella’s submit was from Microsoft’s fiftieth anniversary particular occasion attended by 1,000 workers all through the corporate. The model posted tiny mic interviews on-site on the occasion, passing the mic to the staff eagerly ready for it to start. In addition they posted content material generated by their workers and a post-event photograph dump.

Past occasion content material, Microsoft additionally unveiled a future-looking hype video to mark the milestone. The video honors the model’s heritage, whereas centering subjects like AI and innovation and—most significantly—their merchandise’ finish person.

Enthusiasm for Microsoft’s 50-year anniversary spilled over into mainstream media. Shops like NPR reported on the milestone, retelling the model’s well-known origin story, monitoring its evolution over time and setting the stage for its subsequent frontier: AI.

The play: Microsoft’s fiftieth anniversary marketing campaign struck the right steadiness between honoring its legacy and looking out towards the long run. By combining govt storytelling, employee-generated content material and a forward-facing model video that centered its prospects, Microsoft created a multi-layered celebration that felt each private and visionary. The outcome was widespread engagement throughout social and mainstream media.

To your subsequent model anniversary, think about how one can humanize the celebration by leaning into your executives, workers and shoppers.

Corona toasts to 100 years

Mexican beer model Corona is unveiling their 100-year anniversary marketing campaign, simply in time for summer time within the Northern hemisphere. The corporate is well-known for his or her signature beer—a light-weight and refreshing lager that’s good for a day on the seaside.

The model celebrated their centennial milestone by crafting the Corona Seaside 100 Listing, a curation of probably the most iconic seashores on the planet. The checklist consists of every little thing from hidden island gems to legendary coastlines, and explores how these seashores have formed the final 100 years of seaside tradition.

For social, the model created a visually putting checklist, with the names of every seaside scrawled into the sand. They even included a behind-the-scenes video that demonstrated how artists individually wrote each letter with sand rakes—a differentiator in a sea of latest AI content material era misfires from different manufacturers.

Corona additionally printed a nostalgic and picturesque Reel that cements the model with the sensation of seaside days—that includes vignettes of dancing within the sand, plunging in salty water and stress-free away from the stress of every day life.

The model’s marketing campaign is producing main media buzz, with shops like Adweek celebrating its success and originality. Different shops like Journey Pulse Canada and Marketing campaign Asia reported on the story, citing seashores from their respective international locations that have been included on the highest 100 checklist.

The play: Corona’s marketing campaign exhibits how milestone moments can develop into life-style statements when tied to a model’s emotional territory—on this case, the seaside. Somewhat than centering the model itself, Corona celebrated the tradition it’s lengthy been a part of, making the viewers really feel included within the second.

Use anniversaries as a possibility to highlight the values and experiences your prospects already affiliate with you, and convey these to life in recent, tangible methods.

Trinity Enterprise College marks 100 years of excellence

Trinity Faculty’s Enterprise College celebrates 100 years of enterprise excellence. The triple-accredited enterprise college has been redefining enterprise training from the guts of Dublin for a century.

To mark this milestone on social, the Trinity Faculty social crew interviewed college students and employees to seek out out what makes Trinity Enterprise College such a particular place. The crew additionally captured the Dean of Trinity Enterprise College sharing his imaginative and prescient for what this milestone means, and what’s in retailer for the long run.

The festivities continued when Trinity Enterprise College shared photographs from their one centesimal birthday occasion and promoted their Trinity Enterprise Summit 2025. Trinity additionally shared posts recapping summit highlights.

Final yr, Trinity Faculty’s MBA program was listed amongst LinkedIn’s high 100 applications, securing the highest spot in Eire and high 25 rating in Europe general. As Trinity’s profile rises at residence and overseas, the enterprise college’s well-coordinated 100-year celebration is producing media consideration and provides them an opportunity to platform their moniker: reworking enterprise for good. Their future-focused imaginative and prescient is embedded throughout every little thing they’ve carried out to have fun their anniversary.

The play: Increased training establishments can use milestones to bolster each legacy and management. By mixing reflections from college students, school and directors with forward-looking messaging, Trinity embodied each delight prior to now and momentum for the long run. The lesson is to deal with anniversaries not simply as celebrations, however as strategic model moments—ones that elevate tutorial status, showcase group voices and align with long-term institutional targets.

CAVA’s Peter Chip makes his birthday debut

CAVA, the Mediterranean fast-casual model, simply launched a healthful new character in celebration of Nationwide Pita Day. Peter Chip, a googley-eyed pita chip, celebrated his birthday on the nationwide vacation. To kick off the birthday festivities, Peter introduced that each one loyalty program members would obtain a free pita chip order.

Peter “took over” CAVA’s complete social presence to introduce himself and unfold the phrase concerning the upcoming promotion. Like on this video, the place Peter involves life and explains to CAVA’s TikTok followers how “he” is made.

Feedback on the posts have been overwhelmingly optimistic, with followers sharing their pleasure for the “Aries king” and his birthday. The marketing campaign is an instance of how CAVA retains followers engaged by rewarding loyal prospects, and utilizing social to increase consciousness of their model and its choices.

In Q1 2025, CAVA reported a 10.8% improve in same-store gross sales, and a 7.5% improve in foot visitors. At a time when price is a high concern and the restaurant panorama is extra aggressive than ever, CAVA has excelled at attracting and retaining repeat prospects.

The play: You don’t have to attend for a serious anniversary or milestone to have fun. You possibly can tie your model to an current cultural occasion to maintain your model high of thoughts. Take a cue from CAVA by incorporating your character (or inventing a brand new one) or introducing a brand new loyalty program perk in honor of a brand-adjacent vacation. Nonetheless you select to have fun, make it simple (and enjoyable) in your prospects to get entangled and use social to drive consciousness of your marketing campaign.

Small enterprise highlight: Primally Pure

For small companies like Primally Pure, reaching a decade isn’t any small feat. The pure skincare model has constructed a loyal buyer base on social, serving to them mature from a homegrown firm (the place the founder would formulate merchandise within the kitchen of her household farm) to a model value tens of millions.

To have fun their previous, current and future, Primally Pure debuted a tenth birthday field that contained a few of their best-selling merchandise, new releases and some unique objects. The field got here full with a scrapbook-style lid that commemorated the model’s early days, full with journal entries straight from the founder.

To advertise the discharge, the model crafted an ASMR-inspired, cookie frosting Reel that showcased cookies impressed by the merchandise within the field.

Primally Pure additionally shared a photograph montage of key milestones over the previous decade. From these early days within the farmhouse kitchen to opening their workplace house and later spa, to influencer partnerships and their most up-to-date rebrand, your complete firm historical past was encapsulated.

The play: Primally Pure’s 10-year celebration exhibits that small manufacturers could make a big effect by leaning into storytelling, authenticity and group. Their milestone marketing campaign didn’t simply highlight merchandise—it honored the founder’s journey, creating an emotional reference to longtime prospects.

Use your anniversary to inform the story solely you possibly can inform, and package deal it in a approach that feels private, nostalgic and shareable.

It’s time to have fun your model

That wraps up this month’s installment of PPR. Keep tuned for subsequent month, the place we’ll be highlighting manufacturers who use their social efforts to ship ROI. Within the meantime, bear in mind these key takeaways:

Searching for one other instance of a model anniversary marketing campaign? Learn our CEO’s tackle Sprout’s 15-year anniversary.

And for those who see a social submit or marketing campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your thought included in a future article.