Nobody seems to be higher in Taylor Swift merch than Taylor Swift.
On Tuesday afternoon, the Grammy-winning singer was noticed on a lunch date together with her boyfriend, Travis Kelce, carrying a shirt from her personal merch assortment.
Swifties wasted no time figuring out the piece, rapidly determining it was a “1989 (Taylor’s Model)”-themed poplin shirt ($50) printed with flying seagulls.
The “Merciless Summer season” singer, 35, appeared to have styled the button-up with the identical pleated Sandy Liang skort she wore for a 2024 day date in Malibu with Kelce, as seen in a picture shared on X.
Naturally, die-hard followers live for the style second. “SHE’S WEARING HER OWN MERCH?!? OH TAYCUTIE WHAT A WOMAN U ARE,” one person wrote on the aforementioned app.
“I noticed Taylor swift carrying her personal merch so I purchased her merch,” one other joked subsequent to a screenshot of their buy.
A 3rd mentioned, “tay carrying her personal merch as a result of she spent her eras tour earnings on the masters omfg stream ttpd and go purchase your self one thing on the web site”
On June 11, Swift launched her summer season 2025 merchandise assortment, which runs the gamut from terrycloth polo tops to seaside luggage.
For his lunch-date look, the Kansas Metropolis Chiefs tight finish, 35, wore a blue short-sleeve striped prime.
Swift and Kelce have been noticed eating at JoJo’s Bar in Chagrin Falls, Ohio, near the soccer participant’s hometown of Cleveland Heights.
“That they had an awesome lunch, loved our meals and have been actually impressed with the crew,” the restaurant’s supervisor John Ponyicky instructed Folks.
“Travis grew up in Cleveland Heights, so he determined to go to someplace he was accustomed to.”
The day prior, the “New Heights” podcast co-host was in Chardon, Ohio, for the Alex’s Manner charity golf event on the Sand Ridge Golf Membership, based on a photograph posted on a Kelce brothers fan web page.
