TikTok has introduced a new partnership with digital music pageant Tomorrowland, which can see the app host a spread of unique content material all through the occasion.
Tomorrowland hosts a spread of music festivals all through Europe, with its headline occasion for 2025 being held in Belgium subsequent month.
And in the course of the pageant, TikTok will host stay streams of performances, present behind-the-scenes entry, showcase artist and creator collaborations, and extra.
As per TikTok:
“Tomorrowland 2025 will characteristic a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. By way of TikTok, customers worldwide will be capable of discover the magic of the pageant with LIVE streams of headline acts, creator-led content material, and a devoted #Tomorrowland in-app hub which can act as a one-stop expertise for followers everywhere in the world to expertise the pageant for themselves. Moreover, CapCut and Tomorrowland will launch an official template for all customers to unfold the magic even additional on-line.”
Along with this, TikTok’s additionally internet hosting a songwriting competitors for aspiring digital artists in keeping with the occasion through its SoundOn music assist initiative:
“Artists from SoundOn and Tomorrowland Music will collaborate, write and launch unique music to soundtrack the actions occurring on and off the TikTok platform throughout each weekends. The songs shall be carried out stay onstage at Tomorrowland, and launched and distributed by SoundOn.”
Like all music, digital artists have gained vital traction on TikTok, with the platform changing into a key distribution and consciousness channel for his or her newest releases.
Certainly, many document labels now view the app as a vital promotions and connection software, whereas analysis revealed by TikTok earlier this 12 months means that round 84% of songs that entered the Billboard International 200 in 2024 went viral on TikTok first.
And Tomorrowland, particularly, is widespread within the app. Posts utilizing the #Tomorrowland hashtag have been seen over 10 billion instances, whereas TikTok’s Tomorrowland 2023 pageant livestream was seen by over 16 million customers.
As such, this may very well be a beneficial and interesting partnership, that may assist to advertise each Tomorrowland and TikTok to music followers.
