If you happen to’re able to dive into Pinterest promoting, you’re in the proper place. Getting your advert codecs and specs proper isn’t nearly assembly technical necessities — it’s about creating content material that truly performs effectively in Pinterest’s distinctive visible search setting.
Normal Pin Adverts
Normal Pin advertisements are your bread and butter; they’re the format that’s been dominating Pinterest all through 2024 and into 2025. Consider them as your dependable buddy who all the time exhibits up whenever you want them.
Specs (2025): Supply: Pinterest Enterprise Assist – Assessment advert specs
- Picture measurement: We suggest utilizing a 2:3 side ratio, or 1000 x 1500 pixels
- File sort: .PNG or .JPEG
- File measurement: Desktop 20 MB, In-app 32 MB
- Title: Enter as much as 100 characters
- Description: Enter as much as 800 characters
Finest for: Product highlights, weblog publish teasers, inspirational content material, driving site visitors to your web site
CTA choices: “Store now,” “Be taught extra,” “Learn it,” “Go to web site”
PRO TIP:
Use branded colours and textual content overlay with out overcrowding the picture. Analysis exhibits that designed pictures with excessive distinction and really mild or darkish areas carry out higher than overcrowded visuals. Additionally, remember the fact that solely 4% of probably the most viral designed Pins used model colour palettes, so don’t really feel locked into your model colours in the event that they’re not performing.
Right here’s an amazing instance of an ordinary Pin advert from @heatherfarrisco:
Video Pin Adverts
Video Pins have been gaining momentum, particularly as Pinterest continues to compete with different visible platforms. Whereas they signify a smaller share of viral content material, they are often extremely efficient for the proper sort of content material.
Normal Width Video Specs (2025):
- Size: Minimal 4 seconds, most quarter-hour (Beneficial size for video advertisements: 6 to fifteen seconds)
- Side ratio: Shorter than 1:2 (width:top), taller than 1.91:1. We suggest making your movies sq. (1:1) or vertical (2:3, 4:5, or 9:16)
- File sorts: .MP4, .MOV or .M4V
- Encoding: H.264 or H.265
- File measurement: As much as 2GB
- Title: Enter as much as 100 characters
- Description: Enter as much as 800 characters
- Size: Minimal 4 seconds, most quarter-hour (Beneficial size for video advertisements: 6 to fifteen seconds)
- Side ratio: Max. width movies can not exceed the peak of a 1:1 side ratio
- File sorts: .MP4, .MOV or .M4V
- Encoding: H.264 or H.265
- File measurement: As much as 2GB
Finest for: Demonstrations, tutorials, fast product reveals, step-by-step processesThis advert from Lena & Co (discovered within the Pinterest advertisements repository) exhibits clearly what number of gadgets can match into this bag. It capabilities to assist promote the bag by demonstrating how roomy it’s:
PRO TIP:
Add captions for silent autoplay and create a powerful visible hook within the first three seconds. Information exhibits that vertical movies with a side ratio of two:3 or shorter comprised 76% of viral video Pins. Maintain your movies mobile-optimized since most Pinterest customers browse on cell units.
Carousel Adverts
Carousel advertisements are excellent when you will have a number of merchandise to showcase or a narrative to inform throughout a number of pictures. Consider them as your mini-slideshow that retains viewers engaged.
- Variety of pictures: 2 to five pictures per carousel
- Picture measurement: 1:1 or 2:3 side ratio
- File sort: .PNG or .JPEG
- File measurement: 20 MB per picture
- Title: Enter as much as 100 characters
- Description: Enter as much as 800 characters
Finest for: Product collections, step-by-step guides, function walkthroughs, seasonal promotions
CTA choices: “Swipe via,” “Discover assortment,” “Store the set”
PRO TIP:
Create a cohesive narrative with constant branding throughout every body. Every card ought to work independently whereas contributing to the general story. Use the primary card to seize consideration and the next playing cards to supply extra worth or info.
Assortment Adverts
Assortment advertisements are Pinterest’s reply to shoppable content material. They’re designed to show browsers into patrons by showcasing your merchandise in an built-in purchasing expertise.
- Hero artistic: Will need to have both a 1:1 or 2:3 side ratio (may be picture or video)
- Secondary creatives: Minimal of three really useful, most of 24. All should have the identical side ratio — both 1:1 (sq.) or 2:3 (vertical). We suggest making your secondary creatives with a 1:1 ratio.
- File sort: .PNG or .JPEG for pictures
- File measurement: 10MB for pictures
- Video specs (if utilizing video hero): .MP4, .MOV or .M4V, H.264 or H.265 encoding, as much as 2GB, minimal 4 seconds to most quarter-hour
- Title: Enter as much as 100 characters
- Description: Enter as much as 800 characters
Finest for: Shoppable product bundles, seasonal promotions, way of life collections
CTA choices: “Browse now,” “Store the look,” “Discover merchandise”Assortment advertisements present all the pictures on the advert, as on this instance from @simplepinmedia:
(Carousel advertisements present small dots beneath the primary picture, prompting the consumer to “swipe via” to the subsequent picture.)
PRO TIP:
Use product feed integration to dynamically replace availability and pricing. This ensures your advertisements all the time present present info and reduces the guide work of updating campaigns.
Concept Adverts (Previously Story Pins)
Whereas Concept Pins for natural content material have been retired, Concept Adverts nonetheless exist as a paid format. They’re designed for longer-form, academic content material that gives actual worth to viewers.
- Format: Set of a number of pictures and movies in a single Pin
- Side ratio: 9:16 really useful
- File sort: Picture: .BMP, .JPEG, .PNG, .TIFF, .WEBP | Video: .MP4, .M4V, and .MOV
- File measurement: 1 GB really useful (Android and iOS: 2GB max, Internet: 100MB max)
- Video encoding: H.264 or H.265
- Video size: Most period is 5 minutes
- Decision: For full-bleed pictures and movies, we suggest utilizing 1080×1920 pixel measurement (9:16 ratio)
- Title: 100 characters max
- Character restrict per web page: 250 characters max
Finest for: How-tos, recipes, DIY tutorials, step-by-step inspiration
CTA choices: “Attempt it,” “Create yours,” “Get the tutorial”
Professional Tip:
Lean into schooling or inspiration over direct promotion. Pinterest customers are in search of useful content material, and Concept Adverts that present real worth are likely to carry out higher than people who really feel overly promotional.
Showcase Adverts
Showcase advertisements are a multi-layered advert format that includes a number of swipeable playing cards, excellent for telling a complete model story or showcasing completely different elements of your merchandise.
- Format: As much as 4 playing cards along with major title Pin
- File sort: Picture: .BMP, .JPEG, .PNG, .TIFF, .WEBP | Video: .MP4, .MOV, or .M4V
- File measurement: As much as 32MB
- Video size: Movies needs to be between 3-60 seconds
- Decision: We suggest utilizing 1000 x 1500 pixel measurement
- Side ratio: Title Pin: 2:3 ratio, Card: 2:3 ratio, Characteristic: 1:1 static
- Options per card: Minimal of 1 and most three per card
- Textual content overlay: Restricted to not more than 10 phrases
- Characteristic textual content: Restricted to 50 characters together with areas
Finest for: Model storytelling, multi-product showcases, complete product walkthroughs
CTA choices: Customized CTAs inside every function
Quiz Adverts
Quiz advertisements are an interactive format that engages customers with multiple-choice questions, making them excellent for customized product suggestions or academic content material.
Specs (2025):
- Format: As much as three outcomes Pins with one title Pin
- File sort: Picture: .BMP, .JPEG, .PNG, .TIFF, .WEBP | Video: .MP4, .MOV, or .M4V
- File measurement: As much as 32MB
- Video size: Movies needs to be between 3-60 seconds
- Decision: We suggest utilizing 1000 x 1500 pixel measurement
- Side ratio: Title Pin: 2:3 ratio, Outcomes Pin: 2:3 ratio
- Title: 100 characters max
- Textual content overlay: Restricted to not more than 10 phrases
- Questions: As much as 96 characters, together with areas
- Solutions: As much as 48 characters, together with areas
Finest for: Product suggestions, character quizzes, academic content material, lead era
CTA choices: Customized results-based CTAs
Pinterest Advert Format Finest Practices (2025 Version)
Now that we’ve lined all of the codecs, let’s speak about what makes Pinterest advertisements really work. These aren’t simply technical necessities — they’re insights primarily based on actual efficiency knowledge.
Maintain content material mobile-optimized. With nearly all of Pinterest customers searching on cell units, your advertisements must look nice on smaller screens first.
Keep inside protected zones. Keep away from inserting essential textual content or parts on the very edges of your pictures the place they could get lower off.
All the time add Pin titles and descriptions with key phrases. Although Pinterest has de-emphasized seen textual content parts, Pin titles and descriptions nonetheless assist Pinterest perceive and categorize your content material. Analysis exhibits that probably the most viral Pins used focused key phrases persistently throughout all textual content fields.
Hyperlink Pins to related touchdown pages. Guarantee your touchdown pages load rapidly on cell and supply a seamless expertise from advert to conversion.
Use alt textual content. Information exhibits that Pins with alt textual content earn 25% extra impressions and 123% extra outbound clicks than these with out.
FAQ: Pinterest Advert Codecs & Specs
Q: What’s a very powerful Pinterest advert format to concentrate on in 2025?
A: Normal Pin advertisements needs to be your major focus. Analysis exhibits that 89% of probably the most viral Pins had been Picture Pins, making them probably the most dependable format for reaching Pinterest customers.
Q: Can I take advantage of the identical picture for a number of Pinterest advert codecs?
A: Whereas you should use the identical base picture, you must optimize it for every format’s particular dimensions. A 1000x1500px picture works nice for normal Pins however will must be reformatted for carousel playing cards or assortment advertisements.
Q: How lengthy ought to my Pinterest video advertisements be?
A: Maintain them brief and candy; 6-15 seconds is the candy spot for optimum engagement. Whereas Pinterest permits as much as quarter-hour, shorter movies persistently carry out higher.
Q: Ought to I embody textual content overlays on my Pinterest advert pictures?
A: It is determined by your content material class. Analysis exhibits a few 50/50 cut up between uncooked pictures and designed pictures amongst viral Pins, however the effectiveness varies by class. Take a look at each approaches to see what works on your viewers.
Q: What number of key phrases ought to I embody in my Pinterest advert descriptions?
A: Maintain it centered — most viral Pins used 5 or fewer key phrases of their descriptions. High quality and relevance matter greater than amount.
Q: Is it higher to create advertisements instantly on Pinterest or use a scheduling software?
A: Each work, however knowledge exhibits that Pins revealed via instruments like Tailwind had been as much as 54% extra more likely to drive excessive site visitors volumes, seemingly attributable to higher adherence to greatest practices and optimum posting instances.
Q: What’s the distinction between a Assortment Advert and a Carousel Advert on Pinterest?
A: Whereas each advert sorts mean you can present a number of pictures, the best way they’re displayed is completely different:
- Assortment Adverts present all featured merchandise or pictures beneath the primary hero picture or video. This format invitations customers to flick through a shoppable set with visible entry to every little thing without delay.
- Carousel Adverts show one picture at a time with small dots beneath, signaling customers to manually swipe via every card. It’s a extra sequential, story-like expertise.
