Discovering the best magnificence influencers in Australia isn’t nearly follower counts.
For social media managers working with native manufacturers—or world manufacturers eyeing the Australian market—it’s about discovering creators genuinely influencing buy choices, not simply racking up views.
Australian shoppers worth authenticity over perfection, however with 1 in 4 Australians figuring out as influencers, understanding who drives outcomes (and easy methods to work with them) issues greater than ever.
On-line purchases are anticipated to drive practically 40% of magnificence business income this yr, and 52% of Australians aged 18-29 usually tend to attempt influencer-recommended merchandise.
Under are 25 favorite Australian magnificence influencers value working with in 2025.
10 must-know Australian magnificence influencers in 2025 (fast picks)
Earlier than diving into the whole checklist, try these 10 standouts you could know.
1. Tatenda Luna (@tatendaluna), 2.2M TikTok followers
Supply: Instagram
Tatenda Luna is thought for her high-glam magnificence transformations and sharp humorousness. Her content material blends daring make-up seems to be with personality-driven storytelling that retains her TikTok viewers hooked.
2. Chloe Morello (@chloemorello), 2.6M YouTube subscribers
Supply: Instagram
Initially from Batemans Bay, New South Wales, Chloe Morello is one among Australia’s OG magnificence YouTubers. Her channel is filled with luxe make-up tutorials, product evaluations and life-style content material with a signature dose of appeal and honesty.
3. Tanielle Jai (@taniellejaimua), 351K Instagram followers
Supply: Instagram
Tanielle Jai is a go-to professional for editorial glam. As a star make-up artist based mostly in Brisbane, Queensland, her feed showcases jaw-dropping artistry and high-impact magnificence seems to be, making her an in-demand title within the business.
4. Nikkia Pleasure (@nikkiajoy), 1.1M TikTok followers
Supply: TikTok
Nikkia Pleasure, founding father of Nikkia Pleasure Cosmetics, constructed her following on real-talk evaluations and flawless glam. She’s recognized for maintaining it brutally trustworthy in relation to make-up that truly performs.
5. Lauren Curtis (@lozcurtis), 3.3M YouTube subscribers
Supply: YouTube
Lauren Curtis is without doubt one of the earliest pioneers in Australia’s magnificence creator scene. With over a decade on YouTube, she’s recognized for all issues magnificence, together with easy-to-follow tutorials and real-life chats.
6. Dr. Michelle Wong (@labmuffinbeautyscience), 623.8K Instagram followers
Supply: Instagram
Dr. Michelle Wong is a Sydney-based magnificence science communicator who breaks down skincare myths with evidence-based insights. Her web page, Lab Muffin Magnificence Science, is a trusted supply for straight-talking training.
7. Brandon Scott (@itsbybrandon), 1.1M TikTok followers
Supply: TikTok
Brandon Scott brings fierce vitality to the sweetness house with next-level eye seems to be and glam tutorials. His content material is all about daring color, confidence and celebrating self-expression.
8. Flex Mami (@flex.mami), 179.1K Instagram followers
Supply: Instagram
Flex Mami (Lillian Ahenkan) is greater than a magnificence creator—she’s an Aussie cultural icon. Recognized for her eclectic type and thought-provoking takes, she fuses magnificence with id, self-reflection and social commentary.
9. Davey Rooney (@skincaredavey), 216.6K Instagram followers
Supply: Instagram
Davey is Australia’s skincare-savvy bestie. His content material mixes expert-level information with approachable product evaluations, making skincare training enjoyable, inclusive and scroll-stopping. He additionally based the skincare firm Boring With out You.
10. Madeleine Edwards (@madeleineedwards), 50.8K Instagram followers
Supply: Instagram
Madeleine Edwards serves elevated mushy glam with a contemporary edge. Her content material spotlights wearable seems to be, glowy pores and skin and easy magnificence that resonates with each professionals and informal make-up lovers.
The Australian magnificence influencer panorama
Australia’s magnificence influencer scene is formed by an easy angle and a robust sense of individuality.
Down underneath, you’ll discover fewer polished accounts and extra creators constructing belief by transparency, sharing unfiltered pores and skin journeys, product fails or jaw-dropping drag seems to be of their toilet mild.
Uncooked, private content material resonates, particularly on platforms like TikTok and Instagram, the place Australian influencers favour lo-fi over polished codecs. Australian social media statistics can present you the place Australian shoppers interact on-line and pinpoint the place your viewers is most energetic to refine your influencer technique.
For magnificence manufacturers, there’s a novel alternative to accomplice with creators who don’t simply promote seems to be, however promote belief. That is beneficial when your viewers values honesty over hype.
And it doesn’t simply cease at content material alternatives: Aussie magnificence influencers have developed alongside social media, embracing short-form video, dwell procuring and immersive model activations. Wish to keep forward of what’s trending? See the place the long run is headed with these social media tendencies for 2025.
And if you happen to’re eager to make use of influencer advertising and marketing however don’t know the place to begin? Take a look at these must-know instruments.
Easy methods to discover the best magnificence influencers with out losing your price range
It’s straightforward to throw cash at massive names and get little in return. The important thing? Look previous the vainness metrics and dig into how creators are literally influencing purchaser behaviour. Utilizing Sprout Social’s Influencer Advertising instrument, you’ll be able to see past follower counts and measure engagement, viewers measurement, consistency in posting and extra.
Examine how they discuss unsponsored merchandise
Among the best indicators of affect is how a creator evaluations and recommends merchandise they weren’t paid to publish about. Are they particular? Academic? Do their followers reply with belief? Are the feedback brimming with pleasure?
Bear in mind, if a creator is already guiding buy choices organically, they’re much more more likely to convert in your model.
Research feedback, not simply content material
Engagement isn’t nearly likes—it’s about dialog.
Does the creator reply to individuals who ask for shade suggestions? Do they share their pores and skin’s historical past in response to a remark? Are they responding to on a regular basis followers in addition to mutual accounts?
These are indicators that an influencer isn’t simply speaking at their viewers however creating an area that feels private, useful and constant. That’s enormous in your model.
Take a look at the waters earlier than going all in
Gifting is underrated, and first impressions are moderately beneficial. Ship creators a no-strings-attached product drop and watch what they do with it. Do they use it naturally of their routine? Do they comply with up with suggestions? Was it genuine?
This helps you see creators who genuinely join along with your model earlier than committing to an even bigger spend.
Work out their magnificence area of interest
Magnificence influencers don’t at all times fall underneath one-size-fits-all titles.
Whereas some creators do a mixture of all the pieces, many specialise: suppose acne-prone pores and skin routines, full-beat glam or holistic approaches. So when selecting a creator, be certain their specialty aligns along with your product class—you’ll be able to’t count on a glam make-up guru to promote your minimal skincare line.
Faucet into dwell moments
Among the best campaigns are occurring dwell, from product try-ons to interactive tutorials and social procuring occasions. To be forward of your opponents, leverage influencer partnerships with dwell content material and social procuring.
High 25 magnificence influencers in Australia
Listed below are the remaining prime magnificence influencers throughout Australia, throughout various niches.
Feminine Australian magnificence and make-up influencers
11. Shani Grimmond (@shanigrimmond)
- Instagram: 1.2M
- YouTube: 1.4M
- TikTok: 460.1K
Supply: Instagram
From Brisbane, Shani Grimmond began her YouTube channel on the age of 16 and has turned her content material right into a full-blown magnificence empire. Now with thousands and thousands of followers throughout platforms, she shares bronzed glam, trend inspo and day-in-the-life content material that retains followers locked in.
12. Madison Woolley (@madisonwoolley)
- Instagram: 696.5K
- TikTok: 153K
- YouTube: 150K
Supply: Instagram
Gold Coast-based Madison Woolley presents ultra-polished magnificence with a way of life twist. Her content material merges mushy glam with journey, trend and her signature girly aesthetic—making her a go-to for the “clear woman” vibe.
13. Skye Wheatley (@skye.wheatley)
- Instagram: 652.1K
- TikTok: 386.7K
- YouTube: 245K
Supply: Instagram
From actuality TV to influencer stardom, Skye Wheatley brings drama, glam and large character. Her magnificence content material leans sultry and bronzed, however her unfiltered takes hold followers coming again.
14. Rowi Singh (@rowisingh)
- Instagram: 453.8K
- TikTok: 275.2K
- YouTube: 13K
Supply: Instagram
Rowi Singh fuses artwork and ancestry in each look. A proud South Asian-Australian creator, she makes use of make-up to discover id, spirituality and maximalist self-expression. She’s labored with manufacturers like Fenty Magnificence and MECCA, bringing her daring, otherworldly type into the mainstream.
15. Brookelle McKenzie (@bybrookelle)
- Instagram: 956K
- YouTube: 1.1K
- TikTok: 41.3K
Supply: Instagram
Brookelle was one of many unique Tumblr-era magnificence icons, and he or she’s nonetheless serving flawless seems to be. Her make-up type is moody, dramatic and dripping in 2010s nostalgia, reinvented for at the moment.
Male Australian magnificence and make-up influencers
16. Max Might (@maxmade)
Supply: Instagram
Max Might is a star make-up artist turned content material creator who brings a long time of business expertise to the digital house. Recognized for his luminous, skin-focused seems to be and easy glam, Max shares tutorials, professional ideas and BTS vlogs from main shoots.
17. Shannon JJ Williams (@shannonjjwilliams)
- Instagram: 66.3K
- TikTok: 59.3K
Supply: Instagram
Shannon mixes glam artistry with a enjoyable, down-to-earth angle. Anticipate daring eyes, glowing pores and skin and personality-packed reels that make his content material really feel like hanging out along with your funniest good friend.
18. Michael Finch (@michaelfinch)
- Instagram: 725K
- TikTok: 2.6M
- YouTube: 869K
Supply: Instagram
Michael Finch is an Australian magnificence creator turned meals sensation. Recognized for his razor-sharp wit and make-up abilities (and now for his epic meals creations), Michael gained TikTok’s Meals Creator of the 12 months 2024 award. His mix of humour and expertise retains followers hooked.
19. Marcus Petaccia (@beatbymarcus)
- Instagram: 20.4K
- TikTok: 8.9K
Supply: Instagram
Marcus is a rising star within the magnificence world with a give attention to glass pores and skin, shiny lips and clear glam. His feed feels luxe however approachable—good for followers of fresh-faced magnificence with a twist.
20. Michael Brown (@mbrown_beauty)
- Instagram: 35.6K
- Fb: 2.8K
Supply: Instagram
A veteran within the business, Michael Brown has painted a few of Australia’s most well-known faces. His content material leans professional with a give attention to purple carpet-ready seems to be and professional magnificence breakdowns.
21. Davis Atkin (@davis.atkin)
- Instagram: 12.8K
- TikTok: 1K
Supply: Instagram
Davis Atkin is an Australian hockey participant and make-up fanatic, recognized for his daring, expressive seems to be and candid storytelling. As the primary brazenly homosexual man to play for the Kookaburras, Australia’s nationwide males’s subject hockey crew, Davis has change into a task mannequin for inclusivity in sports activities.
Australian skincare influencers
22. Zoë Foster Blake (@zotheysay)
Supply: Instagram
The founding father of Go-To Skincare, Zoë Foster Blake is skincare royalty. Mom, enterprise proprietor and life-style influencer, she brings a magnificence editor’s mind and a cheeky tone to all the pieces she shares.
23. Gemma Dimond (@gemdimond)
- Instagram: 51.2K
- TikTok: 61.4K
Supply: Instagram
Gemma Dimond is greater than only a skincare fanatic—she’s a magnificence author, podcast host and the founding father of Glow Journal. Plus, she’s finished collabs with high-end manufacturers like La Mer and Chanel, bringing luxurious skincare into on a regular basis dialog.
24. Hannah Collingwood English (@hannahcollingwoodenglish)
- Instagram: 73.4K
- TikTok: 16.7K
Supply: Instagram
A pharmacist and expert communicator, Hannah breaks down skincare jargon into digestible recommendation. Her reels stability training and character, with a no-gatekeeping strategy that skincare lovers respect.
25. Dr. Davin Lim (@drdavinlim)
- Instagram: 303K
- YouTube: 664K
- TikTok: 7.6K
Supply: Instagram
Dr. Davin Lim is a Brisbane-based beauty dermatologist recognized for his straight-shooting skincare recommendation. He shares insights on zits, pigmentation and in-office therapies, all backed by years of medical expertise.
Develop your model with assist from Australian magnificence influencers
In search of an thrilling house to attach with devoted and engaged audiences? The Australian magnificence influencer panorama is wealthy with expertise.
Nevertheless it’s value noting that the influencers spotlighted right here characterize solely a small a part of a various neighborhood.
To search out the most effective match in your marketing campaign, manufacturers must dive deeper into the influencer scene.
Look past the follower depend and give attention to creators who resonate along with your model’s values, join authentically with their followers, and converse to your goal market.
For streamlined collaboration and environment friendly marketing campaign administration, think about using an influencer advertising and marketing platform. These instruments show you how to establish the proper companions, monitor efficiency and guarantee your campaigns make a long-lasting impression.
And keep in mind, collabs don’t have to remain on display screen. See how interactive, dwell experiences are taking up the market and interesting followers in real-time.
