Yeehaw.
Publish Malone stripped right down to his underwear for a country-themed Skims advert, serving because the model’s latest face of the lads’s line.
Founder Kim Kardashian, took to Instagram Tuesday to share the information, posting a video in addition to nonetheless pictures of the musician rocking the label’s “relaxed, comfort-driven silhouettes” in camo print.
The footage confirmed Malone, 30, driving a tractor, driving a horse, getting out of a pickup truck and fishing in a stream on a Utah ranch.
“All people’s sporting Skims,” the rapper-turned-country singer, who’s been sporting a extra low-key sense of fashion in recent times, stated from atop a horse.
All through the visible, Malone is seen sporting Skims Males’s new types, together with a zip-up hoodie ($188), relaxed hoodie ($176), joggers ($166), shorts ($112), T-shirt ($54) and even the boxer briefs ($28).
The accompanying photographs confirmed the “Sunflower” hitmaker modeling the clothes in the identical rugged backdrop.
“Publish-ing up! 🐴 (sorry couldn’t assist myself 🤓),” Kate Hudson commented beneath the publish.
Khloé Kardashian gushed, “Okkkkkk Publish 👏👏👏👏👏.”
In a press launch for the gathering, Malone stated, “I’m all about consolation and feeling good in what I put on. These items are enjoyable; the camo particularly stands out to me. I’ve at all times been into camo.”
In accordance with Kardashian, the “Higher Now” artist “really embodies the spirit of the Skims Man together with his easy power and magnificence, which actually shine by way of on this marketing campaign.”
The brand new assortment will likely be out there to buy on Thursday, Aug. 21 — and is bound to promote out shortly as tons of ladies additionally raved concerning the merchandise within the remark part.
Kardashian, 44, launched the lads’s Skims line in October 2023 with an underwear marketing campaign starring skilled athletes and has since tapped Usher, Patrick Mahomes and extra.