One other day, one other scorching movie star denim advert.
Addison Rae posed in her dangerously low-slung denims — sans shirt — for a Fortunate Model commercial that includes the “Food regimen Pepsi” singer.
The TikTok star-turned-singer, 24, smoldered within the heritage denim label’s new Addison Extremely Low Rise Flare ($129), which she co-designed, and nothing else.
In a single racy picture, Rae pulled her denim right down to her ankles and bent over, sporting a white crop high and coordinating underwear. In others, she wears a denim shirt with simply two buttons finished up.
“I’ve at all times been a fortunate lady 🍀🍀🍀❤️❤️ Store the Addison Extremely Low Flare Jean in Naked & Hidden on-line now at luckybrand.com 🪄,” Rae captioned an Instagram put up.
Followers have been fast to match the brand new advert to Sydney Sweeney’s current American Eagle “good denims” marketing campaign, which sparked backlash as some in contrast the slogan to Nazi propaganda.
“higher than sydney’s advert omg,” one person commented. “Sydney sweeney catching strays left and proper helppp,” one other added.
“THIS is the way you do a denims advert,” a 3rd mentioned.
In line with a press launch, Rae’s partnership with Fortunate Model got here organically after the label despatched her their classic Lil’ Maggie denims, which the rising pop star was seen sporting out and about.
They determined to group up, with Rae designing a silhouette impressed by a pair of denims from the model’s early 2000s archive.
“Seeing this mission by means of from begin to end, from partnering on idea improvement to styling and the ultimate edit, was such an empowering expertise,” Addison mentioned in a press release.
“Having that degree of inventive enter on all the things from the product to the advertising allowed me to take possession of how I categorical myself, particularly at a second the place I’m evolving and introducing a brand new facet of my artistry.
I hope this marketing campaign encourages and conjures up others to really feel assured in defining their very own id,” she concluded.
We are able to’t wait to see what’s subsequent for the singer now that she’s added designer to her résumé.
