Instagram has added a brand new function that may allow Reels creators to successfully construct their very own collection, through numerous Reels clips, by linking Reels to 1 one other in-stream.
As you possibly can see on this instance, by utilizing the brand new “Hyperlink a reel” possibility inside the composer, you possibly can join up a number of Reels into an ongoing set. It’s also possible to join older Reels by tapping the overflow menu and choosing the identical.
So now, in case you have a number of clips on the identical subject, and also you wish to lead your viewers by means of the sequence, you possibly can join them up inside the app, which is able to add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that this can allow expanded storytelling in short-format, whereas additionally giving creators one other means to arrange their content material, and information customers by means of associated clips.
Which, it’s additionally value noting, you possibly can already do on TikTok. TikTok provides simplified linking, in addition to its “Sequence” possibility that permits creators to construct a group of linked movies.
So like a variety of Instagram options, it’s not completely new, however it’s new to IG, and it’ll present extra useful connection between associated clips.
Instagram says that this has been a much-requested function, and it may very well be a giant assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
In fact, you wish to ensure that your linked clips really do relate to one another, in any other case you may find yourself annoying your viewers by linking to unrelated content material. Nevertheless it’s an excellent possibility, which may very well be a priceless addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from at this time.
