YouTube isn’t only a video platform; it’s an engine for constructing your model, connecting along with your group and boosting your backside line. However for lots of creators and entrepreneurs, the most important problem of YouTube advertising and marketing isn’t creating the content material. It’s deciding what to make within the first place.
In the event you’re searching for a jolt of inspiration, you’re in the suitable place. We’ve curated an inventory of 29 YouTube video concepts designed that will help you create a gentle stream of content material that your viewers will love.
Learn how to provide you with good YouTube video concepts
Do you know that good YouTube concepts aren’t random in any respect? One of the best concepts sit the place these three issues overlap:
- What your viewers already watches
- What the YouTube algorithm pushes
- What your model can say higher than anybody else
That sounds complicated. However all it is advisable do is get organized and look in the suitable locations to provide you with dozens of video concepts related on your model.
Right here’s what it is advisable do:
- Dig into your YouTube analytics: Take a look at watch time, retention and click-through charges to see what’s really holding consideration. Discover the patterns (e.g. hooks, subjects or codecs) that constantly work, then preserve constructing on them.
- Herald buyer intel: Your viewers is already telling you what they need, even when indirectly. Test assist tickets, gross sales name notes and social feedback. Flip questions into tutorials, objections into comparisons and success tales into case research.
- Analyze the competitors: Decide a couple of competitor channels and examine what’s working for them (and discover gaps). If a video will get extra views than common, it’s an indication the subject has legs. You’ll be able to convey your personal perspective and examples to make it even stronger.
- Perceive YouTube’s content material codecs: Shorts are nice for fast discovery, long-form movies for depth and Lives for interplay. Use every format deliberately and create paths that information viewers from a fast watch into your deeper content material.
- Construct an concept matrix: Consider it as your content material generator. Mix a format (demo, tutorial, response) with a purchaser stage (consciousness, consideration, choice) and a key matter in your area of interest. You’ll have an inventory of concepts which might be related and on-brand.
What about non-brands? For creators, the play is identical with quicker loops. Use weekly polls, ship fast exams and let feedback information your subsequent add.
29 YouTube video concepts for manufacturers
Contemporary content material is the gasoline that retains a channel rising. The extra you keep on-brand whereas nonetheless offering selection, the better it’s to carry consideration and stand out.
This lineup mixes confirmed codecs with artistic angles so that you’re by no means caught looking at a clean content material calendar once more.
20 good YouTube video concepts for manufacturers
1. Go behind the scenes
Behind-the-scenes (BTS) content material is a cornerstone of an authenticity-first technique.
It offers your viewers an unique take a look at the work that goes into your model, which helps construct belief, intrigue and a deeper connection.
This strategy isn’t only for displaying the manufacturing of an advert; it might comply with a product from its preliminary design sketch to remaining cargo. Or for a software program firm, it might function a workforce brainstorming a brand new function.
Lay’s went even additional by making a BTS video concerning the manufacturing of its latest Lay’s Limitless Decisions industrial with comic Keegan-Michael Key:
This video fashion doesn’t simply present the product—it showcases the eagerness and energy behind it, which is an impactful method to have interaction your viewers and construct model loyalty.
2. Present your product in motion
As a substitute of simply telling folks what your product does, present them. Stroll viewers by means of key options, exhibit advantages and provides real-world use circumstances.
This strategy is especially efficient for B2C manufacturers with tangible merchandise. As a substitute of a regular product shot, a video that exhibits your product being utilized by an actual particular person in a relatable setting makes the advantages tangible.
Right here’s Crayola nailing it with their Out of doors Tremendous Chalk video:
The extra visible and hands-on you will be, the higher. Demos are particularly placing for complicated merchandise as a result of they break down limitations to buy.
3. Create a tutorial or “the way to” video
Tutorials are a staple for a purpose: they supply rapid worth. These movies are a wonderful method to not solely drive views but additionally set up your model as a trusted useful resource.
Academic movies do place your model because the professional. However they don’t should be dry both. Make them partaking with storytelling, examples and visuals.
In the event you’re a house enchancment retailer, educate the way to set up a light-weight fixture. In the event you’re a SaaS model, stroll by means of a workflow your software program makes simpler.
Dyson creates brief, cinematic tutorials for a few of its hair styling merchandise, just like the Superonic r™:
4. Share buyer tales
These movies are primarily video testimonials on steroids.
They’re not only a fast quote; they’re a full-fledged narrative that builds empathy. An ideal buyer story will give attention to the shopper’s journey, from the ache level they have been experiencing earlier than your product to the constructive end result they achieved after.
Try this buyer story video from Salesforce:
This human-centered strategy makes your model extra relatable and proves that your product isn’t only a device—it’s an answer that has an actual affect on folks’s lives or companies.
5. Discuss trade traits
For social media entrepreneurs, being on prime of social traits is crucial. Creating content material round this will place your model as a thought chief and a beneficial useful resource.
Don’t simply report on the development; add your distinctive perspective. For example, a social media administration platform might analyze the newest TikTok algorithm change and provide strategic recommendation on how entrepreneurs can adapt their content material for fulfillment.
This type of video content material exhibits you’re not simply promoting a product, you’re invested in your viewers’s success.
6. Recap your occasions
Occasion recaps are nice for extending the lifetime of your advertising and marketing efforts and reaching a wider viewers than those that attended. They function impactful social proof of your model’s relevance and affect.
By highlighting key audio system and takeaways, you’re not solely showcasing the occasion but additionally offering snackable, academic content material that may be shared throughout a number of platforms.
Take into account additionally capturing soundbites from attendees about what they realized, as this provides an additional layer of authenticity and social proof.
Right here’s one from Cisco’s Amsterdam occasion:
Occasion recap movies can even double as promotional materials on your subsequent occasion. Hold the tempo snappy so viewers don’t zone out or really feel omitted.
7. Highlight your workforce
In an more and more digital world, humanizing your model is extra vital than ever. Social media entrepreneurs know the facility of name authenticity.
Staff spotlights are a improbable method to present the folks behind the merchandise and campaigns. You’ll be able to interview workforce members about their function, their day-to-day and even their favourite buyer story.
We love this “Meet the Staff” video from On:
This builds belief and rapport along with your viewers and may also be a beneficial device for recruiting prime expertise.
8. Inform your model story
Consider your model story as an emotional connection, not only a historic timeline.
A video is an important method to share this id content material and clarify your model’s “why.” Whenever you body your story with a hero’s journey—detailing the challenges and triumphs that led to your model’s inception—you construct extra than simply an viewers.
You create model loyalty and provides folks a purpose to care about your mission past what you promote.
9. Reply FAQs on digital camera
Answering widespread questions in a video format is a extremely strategic content material play.
This strategy helps your clients whereas additionally optimizing for search.
As a result of folks typically sort questions instantly into YouTube, a transparent and concise video reply is usually a good supply of natural site visitors. This additionally creates a flexible financial institution of content material that’s good for sharing on social channels or linking in e-mail campaigns and assist heart articles.
Right here’s a properly finished FAQ video from Nothing:
10. Make product comparability movies
Product comparability movies is a high-value content material technique on your advertising and marketing funnel.
It instantly addresses a key barrier to buy: buyer analysis. By creating an trustworthy comparability video, you’re performing as a trusted advisor, not a pushy salesperson.
Spotlight how your product solves a selected downside higher than the competitors, utilizing clear, quantifiable examples. The secret’s to focus in your product’s strengths relatively than a competitor’s weaknesses. This builds credibility and belief along with your viewers.
In the event you decide the suitable merchandise and know your audience inside out, you may make extraordinarily convincing movies with out overtly bashing the competitors.
11. Movie a “Day within the Life”
Day-in-the-life movies are an efficient method to convey your model to life.
This format is ideal for showcasing your organization tradition and providing a candid glimpse into your operations. It may well additionally function an amazing device for employer branding and recruitment.
When it contains a buyer, it acts as a really genuine type of social proof, displaying your product seamlessly built-in into their every day routine.
For instance, right here’s a day within the life video from NEXT.
12. Function your clients’ content material
Consumer-generated content material (UGC) is the final word type of social proof. That includes it in your YouTube channel is a strategic method to construct group and present real appreciation on your clients.
This has the potential to be a content material goldmine.
You’ll be able to create a “better of the month” sequence or a themed UGC compilation video. It not solely supplies genuine, low-cost content material but additionally motivates your viewers to create extra content material for you, which is a win-win.
Encourage extra submissions by making a hashtag and mentioning contributors in your video description.
13. Create seasonal content material
Seasonal content material supplies a pure alternative to leverage cultural moments and in style search traits.
This can be a nice method to plan your content material calendar prematurely.
Past simply holidays, take into consideration occasions just like the Tremendous Bowl, back-to-school season or perhaps a altering of the seasons. A model might create a “summer season necessities” video or a “cozy fall reads” listing. It’s about making your model related and well timed in your viewers’s lives.
For instance, Goal partnered up with Kim Bui for this back-to-school video:
Seasonal movies really feel well timed and provide you with artistic angles all year long, which makes them an amazing recurring content material bucket.
14. Collaborate with others
Collaborations are a cornerstone of recent social media technique.
In the event you haven’t finished them but, collaborations can introduce you to completely new audiences and add contemporary views to your YouTube content material technique.
By partnering with a related influencer, you’re having access to a longtime and trusting viewers. It’s essential to discover a associate whose viewers aligns along with your model values and goal demographic.
One of the best collaborations really feel much less like an advert and extra like a pure dialog between two trusted voices.
15. Make satisfying timelapses
Timelapses are good for short-form content material on platforms like Reels or TikTok, however additionally they work superbly on YouTube.
They can be utilized to showcase a fancy course of, just like the creation of a product or a enjoyable transformation, like an workplace redecoration.
Right here’s a cinematic timelapse building video of Rayner’s international HQ.
The satisfying, quick-paced nature of those movies makes them extremely shareable and efficient at grabbing consideration.
16. Share your CSR initiatives
Company Social Duty (CSR) is a key model differentiator.
Any such content material is essential for displaying your model’s values in motion, which is one thing that trendy customers more and more care about.
A video a couple of CSR initiative ought to give attention to the affect, not the promotion. For instance, as a substitute of simply displaying the volunteer day, present how your model’s donation helped a selected group or how a sustainability challenge helps the atmosphere. This builds model status and loyalty.
Right here’s a heartwarming video from Hyundai Canada about their Hope on Wheels initiative:
17. Present your workplace or retailer makeover
This can be a enjoyable approach to make use of video to inform a compelling story.
Entrepreneurs know that individuals love transformation content material. By documenting the method, you create a way of anticipation that encourages viewers to subscribe and comply with the journey.
This can be a nice alternative for behind-the-scenes footage and may also be used to showcase the model’s tradition and character. The “wow” reveal on the finish is a an lively second that may generate plenty of engagement.
18. Host stay Q&As or polls
YouTube Stay streams are a direct line to your viewers, offering real-time engagement and suggestions.
Use these to conduct stay market analysis, get direct suggestions on new product concepts and construct a stronger, extra private connection along with your group. The interactive nature of stay movies makes your viewers really feel heard and valued, which is a powerful driver of name loyalty.
19. Attempt a problem or experiment
Challenges and experiments are a good way to get artistic and present a extra playful aspect of your model.
This content material is usually a highly effective method to go viral and attain a brand new viewers. It’s about being genuine and displaying that your model is keen to take dangers and have enjoyable.
Canva exhibits how even SaaS manufacturers can do that nicely:
One of the best half is, even when the experiment “fails,” the video most often can nonetheless be an enormous success due to the leisure worth and the authenticity it exhibits.
20. Bust widespread myths
Delusion-busting movies are a wonderful method to place your model as a trusted authority. By offering clear, factual data, you’re you’re constructing credibility.
That is significantly efficient for B2B manufacturers and people in complicated industries. It lets you educate your viewers, right misinformation and showcase your experience in a approach that’s each partaking and beneficial.
3 trending YouTube video concepts
1. Make response movies
Response movies are a improbable method to leverage trending subjects and cultural moments with out making a model new idea from scratch.
This can be a low-effort, high-reward technique. It lets you faucet into current hype and present your model’s character and humorousness. When a model’s response video feels real and genuine, it might drive big engagement and attain.
Netflix, for instance, shares response movies on its Nonetheless Watching Netflix channel. It retains followers engaged between seasons whereas giving them bonus content material they’ll’t discover anyplace else.
Right here’s the Squid Sport solid reacting to a very intense scene.
2. Sponsor try-on hauls
Hauls have been round for some time, however the development continues to be going sturdy. Put your merchandise in a creator’s palms and allow them to speak like they’d to a pal.
Hauls are a type of influencer advertising and marketing that builds on the facility of peer suggestions.
Sponsoring a try-on haul is a direct path to a extremely engaged viewers.
Viewers get inspo they belief and your model rides a format folks already love to look at. Right here’s vogue influencer Alex Collins attempting on H&M’s fall items on a candid procuring journey.
The secret’s to present the creator artistic freedom so the content material feels real and never like a scripted advert. This builds a way of belief and authenticity that may result in sturdy gross sales and model consciousness.
3. Faucet into ASMR content material
ASMR is a sensory advertising and marketing approach that creates a novel and memorable model expertise.
This can be a artistic method to showcase your product in a brand new mild. It may be used to focus on the standard or distinctive options of a product, from the satisfying sound of a keyboard to the mild pour of espresso.
Gio San Pedro does this with finesse.
Any such content material is commonly extremely shareable due to its calming and addictive nature. It additionally works for each brief type and lengthy type content material.
3 YouTube video concepts to get subscribers
1. Create a mini sequence or playlist
Constructing a loyal, returning viewers is a significant profit of making a video sequence.
By growing a story arc throughout a number of movies, you give viewers a compelling purpose to subscribe so that they don’t miss the subsequent half.
This technique is ideal for deepening your content material, whether or not you’re making a multi-part tutorial or an in-depth exploration of an trade development.
Christian Dior shared a six-episode playlist, Tales of a Miss, documenting the story behind their Miss Dior perfume.
It’s an influential method to foster a way of group and anticipation that drives long-term engagement.
2. Run a giveaway
Enhance your subscription numbers and generate buzz shortly and successfully with a giveaway.
They’re a tried-and-true methodology that continues to work nicely for social media advertising and marketing.
Crucial parts are to make the principles easy and the prize fascinating. Whenever you require a subscription and a remark, you’re additionally boosting video engagement, which may enhance your model’s YouTube channel efficiency within the algorithm.
3. Co-create along with your subscribers
Constructing a powerful, engaged group begins with involving your viewers within the artistic course of. As a substitute of merely making content material for them, you’re creating it with them, which fosters a way of possession and loyalty.
This can be a uncommon and efficient content material play as a result of it exhibits your model genuinely values its group’s enter, serving to you construct a passionate fan base.
3 YouTube video concepts for novices
1. Introduce your model and merchandise
Consider this video as a digital handshake.
For manufacturers launching a brand new channel, it’s a foundational piece of content material that clarifies your model’s objective and worth proposition.
It ought to reply the core query: “Why ought to somebody subscribe to this channel?” An ideal introduction goes past what you promote, focusing as a substitute on what issues you clear up and what distinctive perspective you convey to the trade.
2. Repurpose content material from different channels
Content material repurposing is an impactful approach for manufacturers to be extra environment friendly with their time and assets.
It’s all about taking one piece of content material and remodeling it to suit totally different platforms. Think about turning a single weblog submit right into a sequence of movies, breaking an extended webinar into brief clips or animating a static infographic.
Visme recurrently repurposes their weblog posts into academic YouTube movies.
This not solely maximizes your content material creation efforts but additionally helps you attain new audiences with minimal further effort.
3. Share buyer testimonials
Testimonials are an amazing start line for constructing social proof.
For a newbie, they’re a compelling and low-cost method to make an amazing first impression. The magic of those movies lies of their credibility and relatability.
It’s not about what you say about your model; it’s about what your clients say and that genuine endorsement is really invaluable.
The informal, unscripted nature of those movies makes them extra plausible than conventional advertisements and offers potential clients a purpose to belief your model. In the event you can’t discover any testimonials organically, don’t hesitate to ask for opinions.
Learn how to use Sprout Social for profitable YouTube content material
You’ll be able to brainstorm an exhaustive listing of YouTube video content material concepts, however and not using a clear content material scheduling plan, it’s straightforward to submit inconsistently or miss alternatives to attach along with your viewers.
That’s why the YouTube scheduling and administration device you employ issues. Sprout Social helps you keep organized, streamline workflows and at all times keep on prime of your model’s YouTube efficiency.
Right here’s how Sprout helps you get on observe to plan and implement a profitable YouTube content material technique.
Schedule and publish movies in a single place
With Sprout Social, you get to say goodbye to juggling a number of platforms. In Sprout’s interface, you may schedule and publish your YouTube movies (and, sure, Shorts additionally) instantly out of your unified content material calendar.
You’ll be able to see your YouTube content material alongside your different social posts, making it straightforward to identify gaps, plan forward and preserve every thing on a constant cadence.
Did we point out that getting your movies found is paramount? Sprout supplies the instruments to optimize your YouTube content material for search and discoverability.
When composing your video posts, you may simply add compelling titles, detailed descriptions, and related tags to spice up your video’s visibility. This helps your content material rank larger and attain new audiences.
To not point out, in case you’re confused about the very best instances to submit your YouTube movies, Sprout’s ViralPost® expertise offers you the choice to robotically publish your movies on the time your viewers is almost definitely to look at and have interaction.
This protects time and ensures your movies go stay at optimum instances for optimum viewers attain.
Observe efficiency with detailed analytics
Sprout’s YouTube analytics places all of your key metrics, like views, watch time and engagement, in a single clear, filterable house.
Utilizing the YouTube Movies Report, you may dig into how a single video carried out or evaluate a number of aspect by aspect. Wish to see how YouTube stacks up in opposition to your Instagram or TikTok? You are able to do that too.
Having every thing in a single place means you’re not hopping between tabs or screenshots. You simply see what’s working, spot the patterns and know precisely the place to focus subsequent.
Streamline your engagement
Constructing a thriving YouTube group means actively partaking along with your viewers.
Sprout Social’s Sensible Inbox unifies all of your YouTube feedback and messages with interactions out of your different social channels into one centralized feed. This ensures you by no means miss a remark, permitting for immediate and constant responses that foster loyalty and construct sturdy relationships along with your viewers.
Begin a free Sprout Social trial
Flip concepts into motion with Sprout Social
Nice video concepts are solely the beginning. You want the suitable instruments to convey them to life.
With Sprout Social, you may plan, publish, observe and have interaction multi functional place. Attempt it free for 30 days and see how a lot simpler YouTube advertising and marketing will be.
