An ideal playground is the guts of a neighborhood. It’s a spot for laughter, for friendship, and for journey. However a very particular themed playground—a fort, a pirate ship, a dinosaur dig web site—is one thing extra. It’s a launchpad for the creativeness. It’s not only a place to play; it’s a world to discover.
For any park district, faculty, or neighborhood that invests in artistic themed playground buildings, the advertising and marketing potential is immense. You’ve already constructed the right backdrop for a thousand tales. The subsequent step is to seize that magic and share it together with your neighborhood on-line. Your playground isn’t only a bodily asset; it’s a robust content material engine ready to be turned on.
A sensible social media technique can remodel your new playground from a neighborhood secret right into a celebrated neighborhood landmark. Right here’s easy methods to do it.
Inform the Story from the Very Starting
The story of your playground doesn’t begin on opening day. It begins with the primary design rendering. Documenting your complete creation course of is a unbelievable approach to construct anticipation and present your neighborhood the thought and care that goes into the mission.
Share the preliminary design ideas in your social channels and ask for suggestions. Submit photographs and movies of the positioning preparation and the set up. A time-lapse video of the construction being constructed will be an extremely highly effective and shareable piece of content material. This “making of” story will get folks invested within the mission lengthy earlier than they’ll even set foot on it.
Deal with the Imaginative Particulars
Whereas a large shot of the completed playground is nice for the large reveal, the actual magic of a themed construction is within the particulars. Dedicate particular person posts to the small parts that convey the theme to life.
Take high-quality, close-up photographs of the ship’s wheel on the pirate ship, the feel of the “dinosaur bones” within the sandbox, or the intricate particulars on the fort turret. In your captions, ask open-ended, imaginative questions like “What new lands will you uncover from the crow’s nest immediately?” or “Our pleasant dragon is ready for a brand new royal pal. What is going to you identify him?”.
This method encourages engagement and helps your viewers see the playground not simply as a chunk of kit, however as a spot for imaginative play.
Encourage and Amplify Person-Generated Content material (UGC)
Probably the most highly effective advertising and marketing comes out of your precise customers. Your objective must be to show the dad and mom and youngsters who love your playground into your finest content material creators.
- Create a Distinctive Hashtag: Provide you with a easy, memorable hashtag in your playground (ex. #AdventureParkCastle or #PirateCovePlay) and show it on an indication on the entrance.
- Run a Picture Contest: Actively encourage dad and mom to share their finest photographs of their children enjoying, utilizing your hashtag. Provide a easy prize for the perfect picture of the week or month.
- Share, Share, Share: Re-post the perfect user-generated photographs and movies to your official channels (all the time ask for permission first!). This validates your neighborhood members and offers you with a continuing stream of genuine, joyful content material.
Leveraging UGC is a cornerstone of contemporary social media technique. For a deeper dive, advertising and marketing assets like Sprout Social provide glorious guides on easy methods to run a profitable marketing campaign.
Use Video to Carry the Journey to Life
Video is probably the most partaking format on each social media platform. Use it to seize the dynamic, lively enjoyable of your playground.
Create brief, thrilling movies like the next concepts:
- A “Child’s-Eye View” Tour: Safely mount a GoPro on a baby (with their and their dad and mom’ permission) to seize the thrilling expertise of happening the slide or crossing a rope bridge.
- Drone Footage: A drone can seize beautiful aerial pictures that present the total scale and design of your playground and the encompassing park.
- Spotlight Reels: Create a montage of brief clips of children laughing, climbing, and swinging, set to upbeat music.
Host and Promote Reside Occasions
Your playground is a pure venue for neighborhood occasions. Use your social media channels to construct pleasure and drive attendance. When you have a castle-themed playground, host a “Royal Story Time” with the native library. When you have a pirate ship, host a “Discuss Like a Pirate Day” with a treasure hunt.
Use Fb Occasions, Instagram countdown stickers, and interesting video invites to advertise your occasions. This not solely prompts the bodily house but additionally offers one other nice supply of shareable content material. As community-building assets typically spotlight, these stay occasions are key to turning an area into a real neighborhood hub.
Your themed playground is a significant funding in your neighborhood’s well-being. By utilizing a artistic and constant social media technique, you possibly can maximize that funding, making certain your playground isn’t just used however celebrated.
