Christmas is now simply over 100 days away, so in case you haven’t acquired your vacation advertising plans in place, now’s the time to get transferring.
Certainly, Pinterest says that planning for the vacation season is now properly underway for a lot of customers, and that manufacturers “want to maneuver past the last-minute push” to maximise their alternatives within the interval.
To assist with this, Pinterest has printed a brand new information to vacation planning, with three key suggestions that will help you map out your Pin advertising technique for the season.
You’ll be able to try Pinterest’s full suggestions right here, however on this publish, we’ll check out the important thing suggestions.
Begin early
First off, Pinterest advises that entrepreneurs ought to get began early with their vacation campaigns, with a purpose to faucet into evolving search behaviors within the app.
Pinterest says that any person searches for a present within the app each six seconds between October and December, and in case you’re not current in these moments, you may be ignored.
As per Pinterest:
“Nearly half of month-to-month customers on Pinterest are more likely to create festive wishlists they revisit later, setting the stage for considerate, thought of gifting. Self-gifting wishlists construct momentum from October and peak in November, adopted by a surge in “present concepts for others” in December.”
Certainly, in Pinterest’s 2025 planning calendar, it included this chart which reveals the rising curiosity in Christmas over the previous couple of months of the yr:
You’ll be able to see how momentum builds heading into the season, and Pinterest says that manufacturers ought to look to faucet into this by setting the stage as early as they will.
Personalization is essential
Pinterest additionally says that personalization is essential to maximizing your gross sales alternatives, with 55% of Pinners preferring customized product suggestions throughout the festive season.
“Standard searches like “present baskets for him”, “artistic presents” and “teen Christmas wishlist” all present that persons are on the lookout for inspiration tailor-made to their relationships and pursuits. When manufacturers reply with festive boards thoughtfully curated from their catalogue, hand‑picked Pins organised by recipient, curiosity and value level, they ship concepts that really feel private and earn a spot on customers’ wishlists.”
Design for saves
Pinterest additionally notes that Pin saves are an necessary indicator of buy intent.
“55% of month-to-month Pinterest customers usually tend to buy an merchandise they’ve saved, exhibiting that early inspiration can result in festive gross sales. These customers are considerate planners and beneficiant gifters, and spend extra throughout the festive season.”
Pinterest says that entrepreneurs ought to design for saves to faucet into this conduct.
How do you do this?
Together with a direct name to motion advising viewers to avoid wasting your Pins is a technique you can faucet into this conduct, whereas you can too take a look at tackle key questions and pursuits by researching them through Pinterest Tendencies.
Pinterest additionally advises that manufacturers look to make the most of Pin advertisements to maximise curiosity, whereas additionally searching for to construct their model presence within the lead-up to the foremost buying push.
Some key suggestions, which may allow you to get extra out of your seasonal efforts.
You’ll be able to try Pinterest’s 2025 vacation advertising hub right here.
