You don’t at all times want new weblog posts, movies, or merchandise to develop on Pinterest. You simply must know easy methods to refresh what you have already got.
Right here’s a secret that’ll prevent hours of content material creation: probably the most profitable Pinterest entrepreneurs aren’t continuously churning out model new content material. They’re masters at taking one piece of current content material and turning it into a number of Contemporary Pins that attain solely totally different audiences.
Based on Tailwind’s 2025 analysis, over 90% of web site site visitors comes from Contemporary Pins slightly than Saves. Which means each time you reuse content material by creating a brand new Pin design, you’re getting into the distribution lottery with significantly better odds than merely re-saving previous Pins.
The great thing about this technique? You may take that weblog put up you wrote six months in the past and provides it a totally contemporary life on Pinterest with out writing a single new phrase in that weblog put up.
What Counts as a Contemporary Pin on Pinterest
Let’s clear up some confusion about what Pinterest really considers “contemporary.” A Pinterest Contemporary Pin isn’t simply any new Pin you create — it’s particularly a model new Pin that Pinterest’s algorithm hasn’t seen earlier than.
Right here’s what makes a Pin “contemporary” in Pinterest’s eyes:
- Distinctive picture design (even when it’s selling the identical URL)
- Totally different visible parts like colours, fonts, structure, or imagery
- New Pin titles and descriptions
- Contemporary key phrase focusing on
What doesn’t rely as contemporary? Merely saving the identical Pin to a unique board, altering solely the textual content colour, or making tiny tweaks that don’t considerably alter the general design.
The important thing distinction is that this: Pinterest needs to reward creators who put effort into making genuinely new content material, even when that content material promotes the identical underlying weblog put up or product. If you create a visually distinct Pin with up to date copy, Pinterest treats it as model new content material worthy of distribution.
Because of this you may see a number of Pins from the identical creator selling the identical weblog put up, they usually’re all getting nice attain. Every Pin targets totally different key phrases, appeals to totally different visible preferences, and captures totally different search intents.
Advantages of Repurposing Content material to Create Contemporary Pins
Good Pinterest content material technique isn’t about working tougher, it’s about working smarter. If you repurpose content material Pinterest fashion, you unlock a number of main benefits that the majority creators miss.
Save time and assets whereas maintaining your content material pipeline full. As an alternative of scrambling to create new weblog posts each week, you may take your current library and provides it new life. That complete information you wrote final 12 months? It might develop into 5-10 totally different Contemporary Pins, every focusing on totally different key phrases and visible kinds.
Keep constant posting with out operating out of concepts. Pinterest rewards constant creators, however developing with contemporary content material concepts every day is exhausting. If you grasp content material repurposing, you’ll by no means stare at a clean Pinterest scheduler once more.
Increase search engine optimisation with a number of key phrase variations for a similar content material. Possibly your authentic Pin focused “small kitchen concepts” however you would additionally create Contemporary Pins focusing on “condo kitchen decor,” “tiny kitchen storage,” and “price range kitchen makeover.” Similar content material, 4 totally different search audiences.
Prolong content material lifespan past what another platform affords. Whereas your Instagram put up disappears into the void after 24 hours, your repurposed Pinterest content material can drive site visitors for years. Tailwind’s analysis exhibits that Pins between one and two years previous really see peak engagement.
Check what resonates along with your viewers with out creating solely new content material. Totally different Pin kinds will carry out otherwise, and repurposing helps you to experiment with design approaches, colour schemes, and messaging to see what clicks.
Step-by-Step: Turning Outdated Content material into Contemporary Pins
Step 1 – Establish Excessive-Performing Content material
Begin with content material that’s already confirmed profitable. There’s no level in creating Contemporary Pins for content material that by no means resonated within the first place.
Test your Pinterest Analytics to see which of your current Pins have probably the most outbound clicks, saves, or impressions. These are your goldmines for repurposing. Additionally take a look at your Google Analytics to establish weblog posts that drive probably the most site visitors or conversions — these deserve Contemporary Pin remedy.
If you happen to’re utilizing Tailwind, your analytics will present you precisely which content material performs greatest, making this step easy. Search for content material that’s at the very least 3-6 months previous and has confirmed engagement.
Don’t simply focus in your most up-to-date content material. Generally older posts carry out higher as Contemporary Pins as a result of they’ve had time to show their worth, and Pinterest customers could be prepared to find them once more with a contemporary strategy.
Step 2 – Create New Pin Designs
That is the place the magic occurs. Your new Pin must be visually distinct sufficient that Pinterest’s algorithm acknowledges it as contemporary content material.
Change the imagery: Use totally different inventory images, totally different angles of the identical product, or totally different way of life photographs. In case your authentic Pin confirmed a kitchen from one angle, create a Contemporary Pin displaying it from one other angle.
Swap up colours and fonts: In case your authentic Pin used pastels, strive a daring colour scheme. If it was text-heavy, strive a extra visible strategy. The aim is making Pinterest suppose, “I’ve by no means seen this earlier than.”
Alter the structure: Transfer textual content from high to backside, change from vertical to horizontal textual content layouts, or change from minimal to detailed design approaches.
Replace the CTA: “Get the recipe” vs “Save this recipe” vs “Do this recipe tonight”. Small modifications in calls-to-action could make Pins really feel fully contemporary.
Instruments like Tailwind Create make this course of quicker by providing a number of template variations for a similar content material robotically.
For a good simpler possibility, Tailwind SmartPin can do that give you the results you want. SmartPin robotically designs distinctive, keyword-rich Pin variations every week — full with contemporary layouts, photographs, and duplicate — so that you at all times have new Pins able to publish. As an alternative of manually tweaking fonts, CTAs, or imagery, SmartPin ensures your content material exhibits up on Pinterest as brand-new Pins that stand out to the algorithm and your viewers.
Step 3 – Replace Pin Titles & Descriptions
Methods to create Contemporary Pins that truly carry out requires contemporary copy, not simply contemporary visuals. Your titles and descriptions want to focus on totally different key phrases whereas staying related to your content material.
Use Tailwind’s key phrase finder instrument to find new key phrase variations to your content material. In case your authentic Pin focused “simple dinner recipes,” your Contemporary Pin may goal “fast weeknight meals” or “household dinner concepts.”
Write fully new descriptions. Don’t simply rearrange the identical sentences. Method the content material from a unique angle. Possibly your authentic Pin centered on how simple the recipe is, whereas your Contemporary Pin emphasizes how wholesome it’s.
Hold descriptions centered and keep away from key phrase stuffing. Tailwind’s analysis exhibits that viral Pins common 220-232 characters in descriptions.
Step 4 – Modify Facet Ratios or Codecs
Pinterest customers interact otherwise with totally different Pin codecs, so experimenting with codecs provides you extra alternatives to succeed.
In case your authentic Pin was a regular 2:3 picture, strive creating an extended vertical Pin or perhaps a video Pin for a similar content material. Video Pins are gaining traction once more after the retirement of Concept Pins, they usually may assist your content material stand out.
Think about creating carousel-style Pins in case your content material has a number of ideas or steps. Whereas these are presently restricted to advertisements, static Pins that mimic the carousel structure might be efficient for step-by-step content material.
Pinterest search engine optimisation Suggestions When Reusing Content material
Pinterest advertising ideas for repurposing content material transcend simply making issues look totally different. It’s worthwhile to suppose strategically about easy methods to seize totally different search intents with the identical underlying content material.
Use key phrase variations to seize totally different searches. Your house workplace weblog put up might goal “earn a living from home setup,” “dwelling workplace decor,” “productiveness workspace,” and “small workplace concepts.” Every Contemporary Pin ought to concentrate on one major key phrase cluster.
Write distinctive descriptions for every Contemporary Pin, even when selling the identical URL. Pinterest reads these descriptions to know your content material, so totally different descriptions assist Pinterest categorize your Pin for various search contexts.
Replace board placements to match your unique approach or key phrase focus. In case your Contemporary Pin targets “price range dwelling decor” as a substitute of “fashionable dwelling decor,” it would carry out higher on a budget-focused board.
Think about seasonal angles for evergreen content material. That organizing ideas weblog put up might develop into “spring cleansing group,” “back-to-school group,” or “vacation prep group” relying on once you create the Contemporary Pin.
Use Pinterest search strategies to seek out associated key phrases. Begin typing your predominant key phrase and see what auto-completes as a result of these are actual searches that actual customers are making.
For instance, these are the search strategies for the time period “pumpkin spice”:
Scheduling Contemporary Pins for Most Attain
Timing issues once you’re repurposing content material. Create too many Contemporary Pins for a similar URL too shortly, and Pinterest may suppose you’re spamming. House them out strategically for optimum affect.
House out your Contemporary Pins by at the very least 2-3 weeks for a similar URL. This provides every Pin time to be evaluated and distributed earlier than the subsequent one enters the system. Pinterest wants time to know how customers reply to every Pin.
Use Tailwind SmartSchedule to optimize timing robotically. SmartSchedule analyzes your account information and posts at instances when your viewers is most energetic, rising the probabilities that your Contemporary Pins get early engagement that reinforces their distribution.
A great rule of thumb: create 3-5 Contemporary Pins for high-performing content material and schedule them 2-4 weeks aside. This provides you 3-5 months of content material from one weblog put up with out overwhelming Pinterest’s algorithm.
Seasonal spacing works effectively too. Create Contemporary Pins to your evergreen content material that align with totally different seasons or occasions all year long.
Errors to Keep away from When Reusing Content material
Let’s speak about what kills Contemporary Pin efficiency, as a result of I see these errors continuously.
Making solely tiny modifications like switching textual content colour or shifting textual content two pixels received’t idiot Pinterest’s algorithm. The modifications must be substantial sufficient {that a} human would contemplate them totally different designs.
Posting a number of Contemporary Pins for a similar URL in a brief timeframe can really damage efficiency. Pinterest may interpret this as spam or low-quality content material creation. Persistence pays off right here.
Skipping key phrase optimization for brand spanking new designs is a missed alternative. If you happen to’re going to create a Contemporary Pin, be sure that it targets key phrases that your authentic Pin didn’t cowl.
Utilizing the identical Pin description with simply minor tweaks doesn’t assist Pinterest perceive that that is really contemporary content material. Write genuinely new descriptions that strategy the content material from totally different angles.
Ignoring Pinterest Analytics after publishing Contemporary Pins means lacking precious insights about what works. Monitor which Contemporary Pin variations carry out greatest so you may apply these classes to future repurposing efforts.
Creating Contemporary Pins for low-performing content material is like sprucing a stone: it would look prettier, nevertheless it’s nonetheless not a diamond. Focus your Contemporary Pin efforts on content material that has already confirmed precious.
FAQ Part
Q: What’s the distinction between a Create and a Save?
A: A Create is any new Pin you add to Pinterest. It might be a Pin for a model new weblog put up, product, and even an older piece of content material that you simply design a brand new Pin for. Creates drive the overwhelming majority of web site site visitors from Pinterest.
A Save is when somebody provides an current Pin that’s already on Pinterest to their very own board. Saves don’t drive a lot site visitors to your web site, however they’re an necessary engagement sign. The truth is, Pins can proceed getting Saves lengthy after they had been first printed — even years later.
Q: Do I must create a brand new weblog put up to make a Contemporary Pin?
A: No. You may reuse the identical weblog put up or product web page with a brand new Pin design, title, and outline.
Q: How lengthy does a Pin hold driving site visitors?
A: Pins can stay evergreen for years. The truth is, Tailwind analysis exhibits Pins between 1–2 years previous typically see peak engagement.
Q: What instruments might help me make Contemporary Pins quicker?
A: Tailwind Create generates a number of Pin designs immediately, the Key phrase Finder suggests new key phrases, and SmartSchedule areas Pins for optimum attain. For the best possibility, Tailwind SmartPin can robotically design and schedule contemporary, keyword-rich Pins for you every week so that you’re at all times publishing new Creates with out the additional work.
Q: How do I begin a Pinterest technique if I have already got current content material?
A: The best solution to start is by turning your current weblog posts, merchandise, or movies into Creates (new Pins). Utilizing instruments like Tailwind Create or SmartPin, you may immediately generate a number of Contemporary Pins from content material you have already got — no want to begin from scratch.
