TikTok’s seeking to develop its relationship with soccer (or soccer when you’re in Europe) followers, through an expanded partnership with Spain’s La Liga, which can see the league share unique content material to the app.
As defined by TikTok:
“TikTok and La Liga as we speak introduced the renewal of their strategic partnership settlement, sustaining the platform’s position as a precedence associate for innovation in digital content material for the competitors. With this partnership, each entities proceed their dedication to advertise sports activities tradition and convey the fervour of Spanish soccer to a worldwide group.”
As famous, as a part of the renewed partnership, La Liga will share unique content material to the app, together with “memorable moments from competitors,” behind-the-scenes moments with stars, and extra.
The up to date phrases of the settlement may even see an enlargement of the initiative to extra areas.
“Because of this followers in [28] international locations can take pleasure in distinctive experiences together with in-app hubs and hashtags, permitting customers to comply with the most recent information, whereas match days will function real-time content material for an much more dynamic and thrilling expertise.”
I imply, presumably, when you comply with La Liga or the groups within the league, you’ll be capable of entry this content material as properly, however TikTok will look to spotlight devoted hubs inside associated markets.
The announcement marks one other enlargement of TikTok’s sports activities protection efforts, with the platform making soccer (soccer) a key focus.
TikTok already has partnerships with Serie A and MLS, with the MLS partnership even seeing TikTok broadcast stay match play within the app.
TikTok first aired an identical broadcast in 2024, which ended up being the most-watched TikTok Stay occasion of all time, at 6.5 million concurrent viewers.
And with sports activities dialogue driving these ranges of engagement within the app, together with ongoing group involvement and interplay, it is sensible for TikTok to double down on sports activities the place it will probably, because it seeks to turn into a extra worthwhile connective software for extra teams.
That might additionally carry extra alternatives for advert companions, by tapping into sports activities engagement.
