Not even the world of ice cream is secure from the drama, y’all. Jerry Greenfield — sure, the Jerry from Ben & Jerry’s — is formally stepping away from the enduring model after almost 50 years. Why? As a result of, in accordance with his longtime partner-in-scoops, Ben Cohen, Jerry isn’t vibing with their dad or mum firm anymore.
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Jerry Stated, “Y’all Bought Me F’d Up”
In a heartfelt open letter shared to the ice cream model’s web site, Greenfield introduced his resignation with a “damaged coronary heart.” He alleged that Unilever successfully silenced Ben & Jerry’s capacity to advocate for causes like peace, human rights, and racial justice. Ben Cohen shared with NBC that Jerry had been “torn aside” for some time now and simply couldn’t keep in a scenario the place the corporate’s values have been being stifled.
The ultimate straw? Unilever’s determination to fold Ben & Jerry’s below the brand new Magnum Ice Cream Co. umbrella — one thing each founders had tried to forestall. Moreover, Jerry says he felt “muzzled” by Unilever, particularly when it got here to talking out on social justice points which have all the time been core to the model’s mission.
“It’s with a damaged coronary heart that I’ve determined I can not, in good conscience, and after 47 years, stay an worker of Ben & Jerry’s. I’m resigning from the corporate Ben and I began again in 1978. This is likely one of the hardest and most painful selections I’ve ever made,” the ice cream icon shared within the letter.
This Is Why Jerry Is Standing On Enterprise
Let’s be clear: this isn’t nearly ice cream flavors. It’s in regards to the soul of a billion-dollar model that constructed its identify on talking out — from Black Lives Matter to local weather change to LGBTQ+ rights. In response to Ben, Ben & Jerry’s has lately been blocked from making statements on every little thing from the warfare in Gaza to Black Historical past Month. And whereas Jerry selected to step away, Ben says he’s staying within the battle: “It’s an enormous platform…and I believe it’s value saving.”
Jerry needed you to listen to this from him.
We constructed Ben & Jerrys to face for peace and love. It was wanted then and it’s wanted greater than ever now. Which is why @MagnumGlobal should #FreeBenAndJerrys
See Jerry’s full message at https://t.co/p8Qqyw3Ei5 and be a part of the marketing campaign. pic.twitter.com/c9eWCKWrQu
— Ben Cohen (@YoBenCohen) September 18, 2025
What’s The Subsequent Scoop?
Magnum issued an announcement thanking Jerry for his service, however they’re seemingly nonetheless not on the identical web page.
“We stay dedicated to Ben & Jerry’s distinctive three-part mission — product, financial, and social — and stay targeted on carrying ahead the legacy of peace, love, and ice cream of this iconic, much-loved model,” a spokesperson for Magnum mentioned.
In the meantime, Ben’s calling on customers to affix in on the battle. The ice cream co-founder needs to persuade the dad or mum firm to let or not it’s run by socially aligned traders. As a result of, let’s face it: this isn’t nearly what’s in your pint — it’s about what the model stands for.
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What Do You Assume Roomies?
