In the event you’re not monitoring your Fb analytics, you’re advertising blindly. To measure what issues in 2025, you want instruments that go deeper and switch uncooked information into motion. And gaining access to the best Fb analytics instruments is essential to advertising success.
Whether or not you’re managing advert spend, reporting on efficiency or maintaining tabs in your rivals, the best Fb analytics instrument powers the insights you want with out the guide grind.
Listed below are the highest instruments for monitoring Fb efficiency in 2025: what they do greatest, which networks they combine with and the way to decide on the best instrument to your model.
What are Fb analytics instruments?
Fb analytics instruments are a set of instruments that companies and entrepreneurs use to know the efficiency of their model’s Fb account. These instruments present worthwhile insights into consumer demographics, behaviors and interactions, serving to companies make data-driven choices to optimize their Fb advertising methods.
Earlier than exploring every instrument in depth, right here’s a fast take a look at how all 14 examine:
| Fb analytics instrument | Key options | Integrations |
| Sprout Social | Premium analytics, customizable stories, cross-channel insights and listening instruments | Fb, Instagram, X/Twitter, LinkedIn, Pinterest, Threads, TikTok and YouTube |
| SocialPilot | Put up scheduling, white-label stories and staff workflows | Fb, X/Twitter, LinkedIn, Pinterest and Instagram |
| Keyhole | Hashtag monitoring, influencer analytics and sentiment evaluation | Fb, Instagram, X/Twitter and YouTube |
| Rival IQ | Aggressive benchmarking, alerts and content material evaluation | Fb, Instagram, X/Twitter, TikTok and LinkedIn |
| Brand24 | Social listening, point out monitoring and sentiment detection | Fb, Instagram, X/Twitter and YouTube |
| Oktopost | B2B analytics, worker advocacy and lead attribution | Fb, LinkedIn and X/Twitter |
| AdEspresso | Advert A/B testing, marketing campaign administration and optimization ideas | Fb and Instagram |
| Buffer | Easy analytics, publishing and staff collaboration | Fb, Instagram, X/Twitter, LinkedIn and Pinterest |
| Iconosquare | Visible dashboards, put up scheduling and analytics | Fb, Instagram, TikTok and LinkedIn |
| Pallyy | Inexpensive analytics, content material calendar and put up efficiency | Fb, Instagram, TikTok and LinkedIn |
| Social Standing | Marketing campaign efficiency, paid/natural cut up and benchmark stories | Fb, Instagram, LinkedIn and YouTube |
| Meta Enterprise Suite (previously Fb Insights) | Mixed Fb and Instagram analytics, content material and viewers insights and downloadable stories | Fb and Instagram |
| Fb Adverts Supervisor | Marketing campaign, advert set and advert‑stage efficiency information and relevance and attain metrics | Fb |
| Sociograph | Engagement, put up frequency, prime posts and group member exercise | Fb |
Prime Fb analytics instruments in contrast
Right here is the record of the highest Fb analytics instruments:
1. Sprout Social
Sprout Social is an all-in-one social media analytics instrument that helps manufacturers create, schedule, handle and monitor their social media content material.
Whereas you need to use Sprout with practically any social media community, we’re specializing in Fb at this time, the place Sprout turns uncooked information into clear, actionable perception.
Paid campaigns, natural posts, engagement and attain all reside in a single place, with detailed dashboards and sturdy cross-channel reporting. Which means your staff can spot developments sooner, perceive what’s driving outcomes and share these insights with confidence.
Sprout Social’s Fb analytics reporting choices enable customers to get a complete overview of their Fb Enterprise Pages so you possibly can shortly see complete impressions, engagements, clicks and viewers development at a look. This visibility into viewers demographics will be certain that you’re reaching the best folks—and you need to use these insights to information your subsequent transfer.
Options:
- Colourful, easy-to-read graphs that supply an prompt view of how your Fb content material is performing
- Competitor stories that present how your Fb compares to the competitors
- The power to tag content material by marketing campaign so you possibly can gauge marketing campaign success
- Customized, presentation-ready stories and shareable dashboards for stakeholders
- Natural and paid put up efficiency breakdowns in a single view
- Seamless pairing with listening and engagement instruments
2. SocialPilot
SocialPilot is a social media advertising instrument that gives capabilities like publishing, scheduling, content material curation, collaboration, Fb advertisements administration and, in fact, Fb analytics. To check drive the instrument, SocialPilot affords a 14-day free trial to offer manufacturers the chance to check out their options earlier than biting the bullet.
(Supply: SocialPilot)
Small companies and rising groups can use SocialPilot to handle a number of accounts effectively whereas maintaining stories skilled and prepared for purchasers. The platform makes it easy to plan and put up throughout networks with out leaping between instruments, which saves time and streamlines workflows.
Options:
- Get insights into your best-performing Fb content material so you possibly can create extra of it
- Uncover the optimum instances to put up based mostly in your particular viewers insights
- Collect detailed PDF stories of your Fb analytics to share along with your staff or your purchasers
3. Keyhole
Keyhole is a instrument that focuses solely on social media analytics. It affords analytics for plenty of platforms, together with Fb, with the purpose of serving to manufacturers analyze all features of their on-line presence. From competitor analyses and marketing campaign monitoring to hashtag analytics and influencer monitoring, Keyhole has plenty of nice choices for manufacturers trying to get a full scope of their Fb exercise.
(Supply: Keyhole)
With real-time information and easy-to-read visuals, Keyhole makes it easy to trace campaigns, hashtags and influencer efficiency with out getting misplaced in complicated dashboards. Its streamlined strategy means you possibly can transfer from perception to motion shortly, maintaining your social technique responsive and knowledgeable.
Options:
- Automated Fb stories that make monitoring efficiency as simple as attainable
- Hashtag monitoring to supply perception into how your hashtag campaigns are performing
- Profile analytics and account monitoring that allows you to gauge your success versus your rivals’
4. Rival IQ
RivalIQ is one other analytics-focused social media instrument. Its instrument permits firms to watch a number of totally different platforms, like Fb, X/Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one easy dashboard. One of the best half is that RivalIQ affords plenty of free instruments for manufacturers that wish to monitor their social media analytics on a price range.
(Supply: RivalIQ)
RivalIQ helps manufacturers keep aggressive by delivering well timed alerts when a competitor features traction and by suggesting data-backed enhancements to your personal content material. Its mixture of market comparisons, efficiency insights and AI-powered suggestions provides groups a transparent path from monitoring to motion.
Options:
- Free head-to-head stories that present you ways you examine to your greatest competitor on any given platform
- Complete social media audits that allow you to establish your greatest and worst-performing content material
- Machine studying that helps you perceive why rivals might have acquired a leap in attain
5. Brand24
Brand24 is a social media monitoring instrument that helps manufacturers observe their Fb analytics. Monitor on-line firm mentions, hashtags, developments, alerts and extra by your Brand24 dashboard.
(Supply: Brand24)
By combining social listening with analytics, Brand24 lets groups observe public sentiment and spot developments earlier than they totally emerge. This perception helps sooner PR responses, strengthens model status and retains advertising methods grounded in actual viewers conversations.
Options:
- Dialogue quantity chart that lets you analyze when your model title is being talked about extra typically
- Point out analytics that provides you perception into which accounts are speaking about your enterprise
- Sentiment evaluation that will help you gauge the general sentiments surrounding your model title
6. Oktopost
Oktopost is a B2B social media engagement instrument with plenty of helpful capabilities for various social media platforms. Oktopost is exclusive as a result of it particularly caters to the B2B business.
(Supply: Oktopost)
Its deal with B2B means Oktopost connects social engagement on to gross sales outcomes, serving to advertising and gross sales groups work from the identical information. The platform additionally helps worker advocacy to develop attain, whereas detailed purchaser journey insights information extra focused and efficient campaigns.
Options:
- Customizable dashboards with plenty of chart varieties to assist visualize your outcomes to your staff
- Insights into your consumers’ journey on Fb and different social media platforms
- Viewers insights like follower development, demographics, model mentions and extra
7. AdEspresso
AdEspresso is a social media instrument devoted particularly to serving to you enhance the efficacy of your social media advertisements. With instruments that assist with Fb, Instagram and Google advertisements, you possibly can simply get nice insights into the best way to create and promote the very best advertisements to your model.
(Supply: AdEspresso)
Entrepreneurs who run frequent checks can use AdEspresso to shortly examine variations and fine-tune campaigns in actual time. Its intuitive reporting makes optimization easy, whereas tagging options simplify monitoring a number of campaigns directly, guaranteeing every advert will get the eye it wants for higher outcomes.
Options:
- Get fast analyses on how your advert campaigns are performing with chook’s-eye-view stories
- Automated PDF reporting that makes it fast and simple to seize stories to your advert efficiency
- Tagging capabilities that assist you to monitor a number of Fb campaigns at a time
8. Buffer
Buffer is a flexible social media administration platform that provides a number of options for analyzing and optimizing Fb efficiency. Buffer offers detailed insights into the efficiency of particular person Fb posts. Customers can observe metrics comparable to attain, engagement (likes, feedback, shares), clicks and impressions. This information helps companies perceive which sorts of content material resonate with their viewers and optimize their content material technique accordingly.
(Supply: Buffer)
Its clear interface and visible calendar make planning content material easy, even for small groups. Buffer’s integration throughout a number of networks retains all publishing and evaluation in a single place, whereas collaboration instruments assist groups keep aligned and work extra effectively.
Options:
- Visible content material calendar that lets groups simply plan and schedule Fb posts
- Fundamental put up efficiency metrics, together with attain, clicks and engagement
- Staff collaboration options with consumer roles and approval workflows
- Multi-network integration for centralized publishing and analytics
9. Iconosquare
Iconosquare delivers polished, visible reporting that makes analytics simple to digest. Its Fb analytics seem in an interesting dashboard that tracks put up efficiency, engagement developments and viewers development. It additionally affords scheduling instruments, making it a great match for manufacturers that need each fashion and performance.
(Supply: Iconosquare)
With mobile-first entry and an intuitive scheduler, Iconosquare helps manufacturers maintain their content material constant and visually on level. Its benchmarking instruments present clear business comparisons, whereas engagement analytics reveal precisely what resonates with audiences, making marketing campaign changes extra strategic and impactful.
Options:
- Visible dashboards that show information in charts, graphs and infographics
- Put up scheduling with previews to make sure good formatting
- In-depth engagement analytics to uncover top-performing content material
- Benchmarking instruments to check towards rivals or business averages
10. Pallyy
Pallyy affords a clear, inexpensive technique to observe Fb efficiency, particularly for content-heavy manufacturers. Its analytics cowl engagement, attain and follower developments, whereas its content material calendar retains posting organized. It’s a great expertise for freelancers or small companies in search of a low-cost possibility.
(Supply: Pallyy)
Its easy interface makes navigating analytics and scheduling posts fast and stress-free. Pallyy’s multi-platform assist expands attain past Fb, and its targeted insights assist smaller groups refine content material methods with no need complicated or costly instruments.
Options:
- Engagement and attain monitoring with easy charts
- Content material calendar that helps each planning and publishing
- Put up efficiency insights to information future content material
- A number of platforms past Fb for broader protection
11. Social Standing
Social Standing focuses on in-depth marketing campaign evaluation. It splits efficiency into paid and natural information so you possibly can clearly see the place outcomes are coming from. Its benchmark stories additionally allow you to perceive how your metrics examine inside your business.
(Supply: Social Standing)
By separating paid and natural efficiency, Social Standing provides you a clearer view of ROI and helps information price range allocation. Benchmarking instruments maintain your technique grounded in business context, whereas detailed stories make it simpler to trace progress over time throughout a number of platforms.
Options:
- Paid and natural cut up reporting to research marketing campaign ROI extra exactly
- Benchmarking towards rivals or business averages
- Marketing campaign efficiency breakdowns with exportable stories
- Multi-platform integration to consolidate information
Greatest free Fb analytics instruments
Not each staff has the price range for a premium analytics suite. However the excellent news is that you’ve got free choices that also allow you to observe significant efficiency metrics, take a look at campaigns and collect insights, particularly if you happen to’re simply beginning out or want supplemental information.
Listed below are a few of the prime free Fb analytics instruments for entrepreneurs:
12. Meta Enterprise Suite (previously Fb Insights)
The insights part of the brand new Meta Enterprise Suite is the most important free analytics function provided by Fb. They’ve created this as a technique to monitor the insights in your Fb and Instagram profiles all in the identical place. You may entry the complete suite of Meta enterprise instruments by going to enterprise.fb.com. Then, click on Insights within the left sidebar to entry your Fb analytics.
(Supply: Meta Enterprise Suite)
As a result of it’s constructed instantly into Fb, Meta Enterprise Suite affords seamless integration between your content material and analytics. You may view natural and paid outcomes facet by facet, discover developments throughout each platforms and obtain stories that make sharing progress along with your staff fast and easy.
Options:
- The power to collect Fb and Instagram analytics in the identical easy-to-access dashboard
- In-depth insights into your content material, viewers, web page outcomes and extra
- Downloadable stories which you could simply share along with your staff or purchasers
13. Fb Adverts Supervisor
(Supply: Fb Adverts Supervisor)
In the event you’re operating Fb advertisements and in search of a technique to maintain observe of them, your very first possibility goes to be none apart from Fb Adverts Supervisor. Right here, you’re in a position to get in-depth insights into the efficiency of your advertisements and, if you could, make any changes for them to achieve success. Plus, it’s a totally free instrument (except for the advert spend).
Because it’s constructed into Fb, Adverts Supervisor provides you direct entry to probably the most correct and up-to-date advert efficiency information. You may evaluate outcomes at each stage, take a look at variations and make speedy adjustments to maintain campaigns aligned along with your targets whereas taking advantage of your price range.
Options:
- Use efficiency charts that allow you understand how your advert is doing and the way many individuals it’s reaching
- Get insights on how related your viewers thinks your advert is so you can also make obligatory adjustments
- Check out insights on the marketing campaign, advert set and advert stage to see the nitty-gritty of your advert efficiency
14. Sociograph
Sociograph is a light-weight, web-based instrument for fast Fb Web page and group analytics. It delivers clear metrics on engagement, posting frequency and prime content material. That makes it a stable alternative for group managers who want quick, no‑frills insights with out the complexity of bigger platforms.
(Supply: Sociograph)
Its easy interface and prompt entry imply you will get the info you want with out setup delays or account creation. Sociograph focuses on the necessities, making it a sensible alternative for smaller communities that wish to observe exercise and engagement with out further value or complexity.
Options:
- Overview of engagement, put up frequency and prime posts
- Metrics on group member exercise and contributions
- Exportable stories for sharing primary outcomes
Which is the perfect Fb analytics instrument?
The “greatest” instrument is subjective and is determined by your enterprise wants, a top-tier Fb analytics answer ought to supply sturdy options for complete information evaluation and actionable insights. Such a instrument goes past primary metrics, offering a deeper understanding of viewers, content material and advert efficiency and evaluating Fb KPIs throughout campaigns.
Listed below are the important thing options to research when choosing a strong Fb analytics software program:
- Unified reporting and dashboard: A instrument that seamlessly consolidates natural, paid and even Instagram information into one intuitive dashboard. This offers a singular, complete view of your social media efficiency with out juggling a number of platforms.
- Superior efficiency metrics: Search for in-depth insights on engagement metrics past primary likes, together with detailed video efficiency, sentiment evaluation and internet conversions to really measure affect.
- Actionable viewers insights: The power to know exact demographics, behaviors and pursuits, enabling extremely focused content material and promoting methods.
- Sturdy aggressive benchmarking: Options that assist you to examine your efficiency instantly towards business rivals, figuring out key developments and alternatives for development.
- Customizable and automatic reporting: The capability to generate tailor-made, visually wealthy stories shortly, proving ROI and sharing insights effortlessly with stakeholders, saving worthwhile time and assets.
Fb analytics software program real-world use case: GRDC case examine
The Grains Analysis and Growth Company (GRDC) aimed to successfully talk complicated agricultural analysis to a multi-generational viewers of Australian grain farmers. They struggled to tailor content material for numerous preferences and platforms, particularly for youthful farmers on visible channels, whereas additionally needing to have interaction older farmers. Their problem was to make dense info accessible and interesting throughout a large social media panorama.
GRDC leveraged Sprout Social’s platform to centralize content material administration and strategically optimize its social presence, notably on Fb and Instagram. They employed various content material codecs, together with short-form movies and long-form articles, adapting their messaging for every platform and viewers section. Sprout’s Premium Analytics helped them establish optimum posting instances and content material varieties.
By implementing this technique with Sprout Social, GRDC achieved vital development. Particularly, on Fb and Instagram, they noticed a 101% development in video views, a 79% improve in impressions and a 63% enhance in engagements. This demonstrates their success in reaching and resonating with their audience by tailor-made content material and data-driven optimization on key visible platforms.
Danielle Gault
Communications Supervisor — West
Discover the best Fb analytics instrument to your model
The proper instrument is determined by what you want most. Some platforms excel at aggressive benchmarking, others at influencer monitoring or campaign-level ROI. Free choices like Meta Enterprise Suite and Adverts Supervisor cowl the fundamentals, whereas paid instruments add depth with cross-channel reporting, customizable dashboards and superior metrics.
In the event you want all of these capabilities in a single place, Sprout combines Fb analytics with reporting instruments that allow you to transfer from uncooked numbers to sensible technique. Clearly perceive what’s working, modify what’s not and show your affect with information you need to use. See how rather more your analytics can do for you with a free trial.
Fb analytics instruments FAQs
What are the constraints of a local Fb analytics instrument?
Fb’s native analytics instruments, each Meta Enterprise Suite Insights and Fb Web page Insights, supply worthwhile information for companies however they’ve some inherent limitations. Whereas they supply a great basis for understanding primary web page and content material efficiency, their scope is commonly restricted.
Right here’s what’s usually lacking in native Fb analytics:
- Cross-platform view: Native instruments are restricted to Meta properties (Fb, Instagram). They lack a unified social media dashboard to research efficiency throughout different essential social media channels like X (previously Twitter), LinkedIn or TikTok.
- Competitor benchmarking: Direct, in-depth comparability with competitor pages is commonly restricted or requires guide effort. Superior instruments supply detailed aggressive reporting, displaying rivals’ prime content material, engagement charges and development.
- Superior social listening: Whereas native instruments present feedback in your posts, they don’t supply complete social listening to trace broader model mentions, business developments or sentiment throughout the whole Fb ecosystem and past.
- Customizable reporting: Native stories might be inflexible. Premium platforms enable for extremely custom-made stories with particular KPIs, branding and automatic scheduling, which is essential for proving ROI to stakeholders.
- Historic information depth: Entry to historic information might be restricted in native instruments, making long-term pattern evaluation difficult. A strong answer offers in depth historic information for deeper insights.
- AI-powered insights and suggestions: Native instruments supply uncooked information, however superior options use AI to establish patterns, recommend optimum posting instances and suggest actionable methods.
How does the Fb analytics instrument empower companies?
Fb analytics instruments are important for companies, providing important insights to optimize their on-line presence and marketing campaign efficiency. They transfer past primary numbers, offering a strategic benefit by revealing deeply how audiences work together with content material and advertisements, enabling data-driven choices that improve ROI.
Their important analytical talents for campaigns embody:
- Viewers segmentation and concentrating on: Breaking down your viewers by demographics, pursuits and behaviors to refine marketing campaign concentrating on for optimum relevance and affect.
- Content material efficiency evaluation: Pinpointing which content material codecs (like video vs. picture) and subjects resonate most, permitting for iterative enhancements to inventive and messaging inside campaigns.
- Paid versus natural correlation: A complete platform differentiates the efficiency of paid advertisements from natural attain, demonstrating the true worth and effectiveness of advert spend in driving marketing campaign targets.
- Competitor benchmarking: Evaluating your marketing campaign efficiency towards business rivals helps establish profitable methods and areas for aggressive benefit.
- Automated reporting and insights: Producing customizable, shareable stories that spotlight key marketing campaign KPIs and supply actionable suggestions, simplifying efficiency measurement and stakeholder communication.
