It’s a Monday morning, and your crew is able to put up. However half the concepts dwell in a doc, pictures sit in a drive and nobody has up to date the calendar in weeks. By the point the whole lot comes collectively, you’ve missed your window.
That scramble is precisely what a social media planner helps you repair. The precise one brings posts, campaigns and reporting into one place so you’ll be able to keep constant and concentrate on progress. It streamlines your social media content material creation and helps you save time within the course of.
Learn on for 12 of the best choices in 2025.
Prime social media planners to attempt in 2025
Each device guarantees to simplify social media planning. However the perfect ones additionally steadiness scheduling, collaboration and reporting with out further complexity.
Listed below are 12 social media planners that groups can use in 2025 to prepare posts, handle campaigns and hold content material constant throughout platforms:
1. Sprout Social
Do you’re feeling like your social technique is fragmented? That acquainted chaos—concepts in a doc, belongings scattered throughout a drive,and a calendar locked in a separate device—usually results in scrambling to publish on time.
That’s the workflow friction Sprout Social eliminates. Our unified content material calendar brings the whole lot into one clear, color-coded, single pane of glass so you’ll be able to cease toggling between instruments. Sprout provides you speedy visibility into each scheduled put up throughout all of your networks, together with Instagram, TikTok, X, LinkedIn, Threads, BlueSky and extra.
To focus, you’ll be able to effortlessly filter your posts by profile, tag or marketing campaign. If plans shift, merely drag and drop to regulate publish occasions or reschedule posts in bulk.
Right here’s why it really works so nicely for groups:
- Clear visibility: See each put up, marketing campaign and draft in a single centralized hub.
- Versatile filters: Immediately slender your view by date vary, content material sort or standing.
- Constructed-in approvals: Assign duties and transfer content material by means of the evaluation course of with out ever leaving the calendar.
When it’s time to publish, Sprout’s put up scheduling instruments do the heavy lifting by letting you:
- Create and customise posts for every community in a single workflow.
- Schedule or queue your posts for the platform’s urged optimum ship occasions.
- Preview posts precisely as they’ll seem on every platform earlier than they go dwell.
Automated publishing means you’ll be able to prep every week’s price (or perhaps a month’s price) of content material and let Sprout push it dwell on time. This eliminates the necessity to set handbook reminders or collaborate in convoluted doc recordsdata. This eliminates handbook reminders and the necessity to collaborate throughout convoluted doc recordsdata.
However Sprout strikes past day-to-day scheduling to empower the administration of your greatest, most advanced campaigns. Suppose: a month-long product launch, a vacation gross sales push or a multi-channel model consciousness drive.
To perform this, you’ll be able to group all associated content material below a single marketing campaign. Connect inventive belongings and briefs so everyone seems to be aligned and dealing from a unified playbook. It’s also possible to add inner notes for context and observe real-time efficiency with out switching tabs. That is the way you run actually coordinated campaigns the place each put up, platform and deadline actively works towards a shared enterprise aim.
Able to see your complete social plan, from brainstorming to data-driven reporting, in a single place? Schedule a demo at this time to find out how Sprout can gas your crew’s success.
2. Notion
Notion isn’t a standard social media planner, however it’s a versatile workspace that groups can customise and use for social media planning. It provides a number of social media planner templates, drag-and-drop pages, databases and calendars. This allows you to create a content material hub that works exactly the best way your crew plans and publishes.
You need to use Notion to centralize your marketing campaign concepts, content material drafts, publishing schedules and asset libraries. Its calendar and database views additionally make it straightforward to map out posts by date, observe approval levels and hyperlink immediately to repeat or inventive recordsdata. Consider it as a social media calendar inside a devoted planning device.
Notion isn’t a local social scheduler, so it usually works greatest alongside a devoted scheduling device fairly than as a alternative for one.
3. CoSchedule
CoSchedule is a advertising calendar platform that mixes social media scheduling with broader content material and marketing campaign planning. You need to use it to prepare weblog posts, electronic mail advertising and social posts in a single centralized view to streamline each facet of your marketing campaign.
Its calendar view enables you to map out posts by date, assign duties to crew members and observe progress at every stage. You need to use it to create marketing campaign timelines that tie social content material on to different advertising actions. This makes it helpful for groups that wish to join their social media content material technique to their broader advertising objectives.
CoSchedule additionally provides built-in content material approvals and drag-and-drop scheduling.
4. Later
Later is a visual-first social media planner that helps platforms like Instagram, TikTok, Pinterest and Fb. Its drag-and-drop calendar makes scheduling posts so simple as transferring pictures into place. It additionally provides options like Instagram Tales scheduling and link-in-bio instruments. You need to use its fundamental analytics for monitoring engagement.
You’ll be able to add media to Later’s library, set up it with labels after which drop it immediately into your calendar. This strategy makes it straightforward to align your visuals with campaigns, promotions or seasonal occasions. So it’s particularly helpful in case your crew’s focus is on creating visually interesting social media content material and sustaining a constant feel and appear.
Whereas Later is nice for visible planning, groups needing extra intensive cross-platform marketing campaign administration options might want to pair it with a broader scheduling or analytics platform.
5. Buffer
Buffer is an easy social media planner that caters to each people and small groups. You need to use it to plan, schedule and publish your social media posts throughout completely different platforms with out further layers. In contrast to a number of the extra superior social media advertising planners, Buffer prioritizes simplicity. Its analytics and marketing campaign options are lighter-weight than enterprise suites.
This platform enables you to create posts for Instagram, Fb, LinkedIn, X, TikTok and extra in a single workflow. To take action, set your most popular posting schedule and add content material to your queue, and Buffer will mechanically publish at these occasions.
Past that, you can too share your draft and arrange approval flows, which helps you collaborate extra successfully along with your crew.
6. Planoly
Planoly is a visible social media planning device. Whereas it initially began as an Instagram grid planner, it’s since expanded to incorporate TikTok, Pinterest and different platforms. Nonetheless, its energy nonetheless lies in organizing content material for extremely visible feeds.
It additionally consists of options like hashtag managers, put up drafts and content material concepts to maintain your publishing constant.
In contrast to broader multi-platform planners, Planoly is extra appropriate for visible feed curation and aesthetics fairly than deep analytics or marketing campaign administration. It doesn’t market greatest occasions to put up on social media suggestions nor create multi-step approval flows. However it works nicely for creators who need their Instagram or Pinterest presence to really feel cohesive and on-brand.
7. Trello
Trello is primarily a undertaking administration device, however you’ll be able to adapt it right into a social media planner. Its Kanban card-and-board system visually organizes duties. This makes it straightforward to see content material progress at a look, from ideation to publishing.
Utilizing it, you’ll be able to create a social media board with lists for every stage of your workflow, like “Concepts,” “To Do,” “Doing” and “Completed.” Playing cards can maintain copy drafts, picture attachments, due dates and assigned crew members so all of your particulars are in a single place.
With its easy-to-use, visible workflow monitoring, Trello is good for groups that need a easy system over a full-featured publishing platform. Nonetheless, it lacks native put up scheduling or analytics. So that you’ll must pair it with a devoted device for publishing and efficiency monitoring.
8. Asana
Like Trello, Asana is a undertaking and activity administration device that additionally features as a social media advertising planner. Its built-in social media calendar template enables you to map out content material workflows, assign tasks and observe deadlines throughout a number of tasks.
It’s also possible to assign duties for particular person posts or campaigns, together with copy drafts, inventive recordsdata, subtasks for approvals and due dates. Then, you’ll be able to select from a number of views (like calendar, listing or Kanban) to trace your social calendar the best way you need.
Asana additionally provides integrations with instruments like Slack, Google Drive and Canva. So it’s simpler to streamline content material creation and collaboration and even repurpose content material for social media. However like Trello, it doesn’t deal with native publishing or analytics, so that you’ll want a scheduling platform to finish the workflow.
9. Sendible
Sendible is a social media administration software program that helps you propose, publish and observe your social content material. Its dashboard retains a number of accounts organized so you’ll be able to swap between shoppers with out shedding observe of the finer particulars.
With it, you’ll be able to schedule posts to main platforms, assign duties to teammates and approve content material earlier than it goes dwell. Its unified calendar additionally exhibits exercise throughout all accounts. So you’ll be able to spot empty days in your schedule and hold every consumer’s publishing cadence constant.
Sendible stands out for its concentrate on multi-account administration and reporting. It supplies instruments for storing inventive belongings, monitoring efficiency model by model and delivering client-ready stories with out further formatting. This makes it appropriate for businesses that want to avoid wasting time and hold consumer work clear.
10. SocialBee
SocialBee helps you set up and schedule social content material by class. As an alternative of dumping the whole lot right into a single queue, you’ll be able to group posts into themes, like “Ideas,” “Promotions” or “Person Tales.” It’s also possible to set posting schedules for every class, which helps you steadiness content material varieties throughout platforms.
However this device provides one other distinctive characteristic: evergreen recycling. As an alternative of regularly creating recent posts, you’ll be able to add content material as soon as, drop it right into a class like “Ideas” or “Promotions,” and set it to recycle. Then, SocialBee will mechanically re-share these posts in your schedule. This works nicely for manufacturers that wish to hold visibility excessive with out always creating new materials.
Past this, SocialBee integrates with Canva, Unsplash and GIPHY for straightforward content material creation. It additionally provides analytics to trace efficiency.
11. Pallyy
Pallyy markets itself as a social planning and scheduling platform for solo creators and groups. Its visible calendar enables you to drag and drop posts, write captions, and streamline your schedule with out further litter.
With Pallyy, you’ll be able to add media, retailer it in a library and slot posts immediately onto the calendar. It additionally comes with extras like a bio hyperlink device, hashtag recommendations and remark administration.
Shopper sharing is one other helpful Pallyy characteristic. This allows you to ship shoppers or teammates a calendar view to allow them to approve posts, making it straightforward to maneuver ahead with out countless back-and-forth.
12. Planable
Planable makes social media planning really feel like working in a shared doc. With it, you’ll be able to construct posts, drop in copy and visuals and see precisely how they’ll take care of publishing.
The platform additionally lets you invite teammates or shoppers to evaluation posts in actual time. They’ll then depart feedback on the put up preview, approve with one click on and hold the workflow transferring. It’s quick and visible, and it eliminates lengthy suggestions threads in electronic mail or chat.
In case your content material wants sign-off from completely different stakeholders, you can too arrange multi-level approvals. So designers, managers and shoppers can all examine off on posts earlier than they go dwell.
How to decide on the correct social media planner in your crew
The precise planner ought to match how your crew works, not the opposite means round. It additionally must cowl each the fundamentals of scheduling and bigger duties like approvals, campaigns and reporting.
Earlier than you make a last determination, right here are some things to look out for:
Plan and publish throughout each community
Once you’re selecting a social media planner, begin with one key query: Can this device assist us plan and publish throughout each community we use?
A superb planner ought to provide you with a unified calendar to handle posts throughout all of the social platforms that matter to your model. So you’ll be able to see what’s going out throughout each channel directly. That means, you’re not bouncing between separate instruments or spreadsheets attempting to piece all of it collectively. You must also have the ability to drag and drop posts, modify timing and hold campaigns constant with out juggling a number of apps.
Hold the whole lot aligned in a single calendar
The simplest option to hold your social crew in sync is to convey each put up, marketing campaign and thought into one calendar. Laying the whole lot out on this means reduces missed deadlines and prevents duplicate posts.
An intuitive content material calendar makes this easy. With a clear, color-coded, drag-and-drop interface, anybody in your crew can examine the schedule at a look. You’ll be able to even layer campaigns on prime of every day posts so it’s straightforward to see how the whole lot matches collectively.
That stage of visibility ensures that each crew, from advertising to PR to buyer help, stays aligned. And it’s straightforward to regulate if one thing shifts.
Automate to avoid wasting time and keep constant
Posting manually day by day eats up time and makes it straightforward to overlook a time slot. That’s the place automation helps. The precise planner ought to deal with the busywork for you and hold your posting schedule constant so that you don’t have to consider it.
Most planners do that with automation options like:
- Optimum ship occasions: One of the best planners use your viewers information to counsel when posts will carry out greatest.
- Queuing: Should you add posts to the Queue, they’ll mechanically publish on the preset occasions for every profile. As an alternative of assigning occasions to each put up, you’ll be able to merely reorder or pause the queue everytime you need.
- Recurring best-time scheduling: These platforms additionally analyze viewers exercise and choose the perfect posting home windows all through the day. Sprout’s ViralPost know-how mechanically exhibits you the perfect time to ship out your posts.
Collectively, these options allow you to set your content material as soon as and know that it’s going to exit on the proper time, each time. That saves hours of handbook scheduling and retains your posting cadence constant.
Collaborate with out bottlenecks
When a number of stakeholders, like writers, designers, managers and shoppers, collaborate to create social media content material, it may possibly gradual issues down. Even a single put up would possibly want a number of rounds of suggestions and approvals earlier than it’s able to go dwell. Nonetheless, a powerful social media planner prevents this by assigning clear roles and preserving the method transferring. Right here’s how:
- Approval workflows: Assign posts to reviewers earlier than publishing so the whole lot goes dwell after cautious evaluation.
- Job assignments: Tag teammates to draft copy, add visuals or schedule posts so possession is evident from the beginning.
- Marketing campaign planning: Group posts into campaigns to offer the entire crew visibility into what’s arising subsequent.
Collectively, these options get rid of countless electronic mail threads and scattered feedback. Everybody can see what stage the content material is in, who’s accountable and when it’s due. So it retains campaigns on observe with out slowing down inventive work.
See what’s working and scale it
To enhance your social technique, you’ll want to grasp how your posts are performing. A superb planner helps with this by pulling all of your information into one place so you’ll be able to view impressions, clicks and engagement aspect by aspect. That means, you’ll be able to see which varieties of posts resonate most along with your viewers.
You’ll additionally get stories for every profile exhibiting how your followers are rising and the way customers are participating along with your content material on completely different platforms. For instance, you’ll be able to shortly see if LinkedIn is selecting up steam whereas Instagram slows down with out having to leap between instruments.
Past profile-level stories, a very good social media planner additionally provides you campaign-level insights. This lets you group associated posts collectively, resembling a product launch or vacation promotion. You’ll be able to then simply measure their general efficiency. And when you tag posts by theme, resembling “weblog promo” or “buyer story,” you’ll know which varieties of content material your viewers responds to most.
With this stage of element, you’ll be able to create campaigns which are grounded in tangible social media worth fairly than guesswork. As an example, if movies get extra consideration than static posts, you’ll see it instantly and might modify your calendar accordingly. Or if LinkedIn drives extra clicks than Instagram, you’ll be able to allocate extra posts and advert spend to LinkedIn.
Flip your social media calendar planner right into a progress engine
A social media planner makes your every day work simpler by organizing all of your posts and campaigns in a single calendar. That means, each crew member has a transparent view of what’s able to go dwell and what nonetheless wants work. The precise device additionally streamlines scheduling, opinions and suggestions so that you don’t lose vital info in electronic mail chains.
And with built-in reporting, you’ll be able to see which social media platforms, codecs or campaigns convey outcomes. So you recognize the place to place in additional effort subsequent time.
For many groups, the onerous half isn’t creating nice posts. It’s sustaining consistency whereas juggling approvals, scheduling and efficiency reporting throughout a rising variety of networks.
That’s the place Sprout Social steps in. It solves this workflow friction by streamlining each step in a single, unified view. You get one calendar to plan throughout all of your networks and automation instruments that assure your content material publishes on time. Plus, Sprout’s marketing campaign administration options allow you to set up and execute advanced, prolonged campaigns—from product launches to seasonal promotions.
Begin your 30-day free trial at this time to see how Sprout empowers your crew to grasp the every day calls for of social whereas all the time preserving sight of the larger image: progress.
