TikTok is increasing its authentic content material strategy into new areas, with a brand new music-focused reside podcast collection, that includes interviews with big-name stars, and an upcoming TikTok LIVE broadcast with private progress professional Mel Robbins, which is designed that can assist you set up higher habits for 2026.
First off, on music. TikTok is launching a new podcast collection referred to as “Within the Combine,” which is able to function a number of high-profile music stars in a reside dialog within the app.
As defined by TikTok:
“Every episode of ‘TikTok In The Combine’ sees Jack Coyne of Trackstar sit down with a special artist for a candid chat about their work, their world, and the TikTok developments they’ve helped ignite. Count on sharp insights, loads of honesty, and the form of behind-the-scenes anecdotes that make TikTok at this time’s house of music and tradition.”
The primary episode, which is able to go to air on TikTok Dwell on December eleventh will function Demi Lovato, who’ll focus on the method of recording her newest album “Not that Deep.”
It’s one other method for TikTok to play a much bigger position in music promotion and dialogue, which will even assist to additional embed the app as the important thing platform for connecting with music developments, and the artists they love.
TikTok’s additionally internet hosting an unique live-stream with creator Mel Robbins on how one can strategy 2026 with one of the best mindset.
“Joined by her daughter Sawyer, the 2 invite audiences into an enticing hour-long LIVE dialog that dives into their ‘Let Them’ concept to empower viewers to make the brand new yr their greatest one but.”
TikTok customers will be capable to publish a TikTok video with a query for Robbins utilizing the hashtag #melliveshow, and Robbins will reply to chose clips in the course of the stream.
Each mark a shift in strategy from TikTok when it comes to authentic content material, although the main target stays on TikTok Dwell, and getting extra individuals to tune into live-stream broadcasts within the app.
Dwell-streaming has develop into the massive cash maker for TikTok in China, with hundreds of thousands of individuals tuning into procuring live-streams on Douyin, the native model of TikTok. That’s the larger image that TikTok’s actually attempting to faucet into, that if it might get extra individuals watching extra reside content material, it might additionally get them to ultimately purchase issues in-stream as effectively, which may drive large alternatives for the app.
As such, count on to see TikTok rolling out extra reside content material activations in 2026, as a part of its broader push to drive in-stream commerce.
TikTok “Within the Combine” airs on TikTok Dwell on December eleventh at 6pm PT, whereas the stream will Mel Robbins will probably be broadcast on December thirteenth at 5pm ET.
