Have you ever began planning your 2026 content material schedule but?
This might assist. X has printed its newest advertising and marketing calendar, an interactive show of key dates and occasions all through 2026, which supplies steerage as to what’s occurring every month.
The information itself is fairly easy, with a primary overview of the important thing occasions occurring on any given date (although, for some motive, I can’t skip mine again to January-February).
You’ll be able to take a look at the overview of world occasions, which incorporates all the main celebrations every month, or you may slim down your itemizing to a sure area, or perhaps a sort of occasion.
As defined by X:
“From mega sporting spectacles just like the FIFA World Cup and Winter Olympics, to vibrant music festivals and iconic Vogue Weeks world wide – these are the unmissable moments the place conversations explode on X. Be prepared when the world leans in.”
And regardless of a few of the much less fashionable adjustments which were made on the app, X stays a key connector for dwell occasions, which may make it a invaluable consideration in your occasion tie-ins and campaigns.
Or this calendar may simply be a useful software to bookmark, as a way to cross-check and be sure that you’re tapping into all alternatives as they come up.
I imply, the listings themselves are primary, with no perception into publish quantity on X, or the place every occasion is fashionable, and many others. (you may get a few of this perception by concentrating on particular occasions inside X’s advert marketing campaign setup). Besides, it does present a top level view of a broad vary of issues which can be occurring all year long.
Although if you’ll create an X advert, simply just remember to’re up to the mark with X’s newest finest practices.
This 12 months, X up to date its Advert High quality pointers, as a part of a broader effort to immediate extra “lovely” advertisements in-stream. Consistent with this, X says that advertisers ought to decrease distractions inside their promotions, as a way to preserve deal with the primary goal, with particular notes to keep away from together with extra @ mentions in your copy, whereas hashtags and a number of emojis are additionally now banned from X advertisements for that reason.
So in case you’re tapping into an occasion, hold these updates in thoughts.
You’ll be able to take a look at X’s 2026 advertising and marketing calendar right here.
