Pinterest has revealed a new advertising and marketing information for 2026, which covers off on all the important thing moments and celebrations that you just want to bear in mind for tie-in alternatives.
And provided that Pinterest is utilized by many individuals for planning, it might be price having a look, and guaranteeing that you just’re establishing your campaigns forward of time.
As per Pinterest:
“[On Pinterest], each second turns into a chance for personalization and curation. Our world viewers of 600 million month-to-month lively customers inform us that their No. 1 motive for coming to Pinterest is to buy. They use Pins and boards to avoid wasting their favorite finds and curate their inspiration, and so they come again to buy the merchandise that they’ll’t cease enthusiastic about.”
You may obtain the total Pinterest Advertising Moments Information for 2026 right here, however on this put up, we’ll check out the important thing parts.
Pinterest’s 2026 occasions information is break up into three occasion varieties:
- Calendar moments – These moments occur at a hard and fast, shared time. They embody occasions comparable to festive events, cultural celebrations and non secular festivals.
- Life moments – These are private milestones, comparable to birthdays, anniversaries, weddings, graduations, transferring home, including a brand new member of the family – and even shopping for a brand new automotive.
- Massive moments – These main moments solely come round each few years, and produce individuals collectively all all over the world.
The information offers overviews of every of those parts, and the important thing dates to bear in mind.
Pinterest additionally offers class data and key phrases in its overviews to help in your planning.
These are some helpful notes, which may assist to make sure that you’re masking off on all the most effective alternatives within the app.
And once more, Pinners use Pinterest for planning:
“On Pinterest, seasonal searches – from outfit concepts to celebration planning to journey necessities – begin constructing momentum months earlier than the season arrives. These aren’t informal scrolls; they’re early alerts of intent. Individuals on Pinterest are greater than 2x as probably as non-Pinterest customers to take a position effort and time into making ready for seasonal moments. By the point most campaigns launch, many choices are already made. The outfit is purchased. The celebration provides are chosen. The journey is booked.”
Some invaluable notes, which may assist you higher align your Pin marketing campaign technique this 12 months.
You may obtain the total Pinterest Advertising Moments Information for 2026 right here.
