With over 116 million day by day energetic customers, Reddit is a community manufacturers can’t afford to disregard. Greater than half of worldwide social media customers plan to spend extra time on community-driven platforms like Reddit within the close to time period, in keeping with Sprout Social’s Q2 2025 Pulse Survey.
However in comparison with different channels the place model accounts and company content material has turn out to be the norm, Reddit stays a haven for peer connection. Right here, the voice of customers reign—and so they aren’t afraid to be vocal when different customers (manufacturers or not) violate neighborhood pointers.
Success on the platform requires ongoing analysis and a considerate method to content material creation. Maintain studying for a step-by-step information to constructing your Reddit advertising and marketing technique, with suggestions our social staff has discovered from our foray into the community.
Why manufacturers want a Reddit advertising and marketing technique
We often advise social groups in opposition to leaping onto a brand new community only for the sake of it, particularly when sources are stretched skinny. That mentioned, current viewers shifts and the continuing evolution of search level to a future the place Reddit will play a significant position in manufacturers’ advertising and marketing efforts.
Persons are opting-in to community-driven areas
One of many prime issues world social customers need manufacturers to prioritize in 2026 is interacting with audiences in smaller areas, in keeping with the This fall 2025 Sprout Pulse Survey. Customers now not accept simply being posted at—they need manufacturers to work together meaningfully on social, and create areas the place they’ll join with different people round shared pursuits.
Subreddits and AMAs naturally scratch this itch, giving audiences a spot the place no subject is just too area of interest for wealthy dialog.
Audiences are already speaking about your product there
Reddit has rapidly turn out to be a prime social community for product discovery. The corporate estimates that roughly 40% of all posts and feedback on the platform are product-related.
The 2 prime methods audiences need manufacturers displaying up on Reddit is by offering customer support and sharing instructional product info, in keeping with Sprout analysis. This makes Reddit a wealth of insights to higher perceive how your model and merchandise are perceived, and a discussion board for connecting immediately with energetic consumers.
Reddit performs a key position in social search and AEO
Social search is rising quick and Reddit is a big issue: Greater than 40% of Gen Z flip to social media when looking for info, their #1 supply over conventional serps and chat-based AI instruments. The platform is within the prime 10 for web sites visited worldwide, and #3 within the US alone.
Reddit’s API partnership with Google has resulted in an explosion of natural search site visitors to the community, to not point out it’s turning into a prime quotation supply for AI engines like ChatGPT. Massive language fashions are inclined to favor recency and size on the subject of the content material they cite. The long-form nature of many Reddit posts make them much more worthwhile answering customers’ queries.
Reddit continues to roll out new brand-facing options that show the community’s dedication to social search. For instance:
- Reddit Professional Tendencies launched in 2025 to assist entrepreneurs keep on prime of tendencies and conduct key phrase analysis throughout subreddits.
- The just lately expanded “Sensible key phrases” device makes it simpler to detect model mentions precisely. Our staff seen a 40% enhance in Sprout Social mentions since this rolled out, serving to flag subreddits we have to take note of.
- Reddit Advertisements (together with the newer AMA advert format) present up immediately in discussions individuals are already having, naturally weaving your model into the dialog.
Guaranteeing your model is discoverable on Reddit finally has implications in your attain past the community.
4 steps to constructing a Reddit advertising and marketing technique
Listed below are 4 actionable steps manufacturers (no matter business or viewers) can use to create a powerful Reddit advertising and marketing technique, knowledgeable by our social staff’s expertise constructing our presence there.
Step 1: Define a “crawl, stroll, run” method
It bears repeating: Reddit is extremely community-driven, and every area of interest throughout the platform has its personal norms and expectations for model involvement. You’ll be able to’t count on to go from zero to engaged Redditor or subreddit moderator in a single day.
We suggest creating a “crawl, stroll, run” method, with distinct targets and loads of time in every section to check and iterate earlier than progressing. This may appear like:
- Section I: Arrange your account. Resolve if it is sensible to create a branded consumer or a person “persona” to construct your presence round. The majority of this section ought to be spent researching and listening. Discover the subreddits the place your target market or present prospects are energetic, and get aware of the neighborhood pointers, moderators and energetic voices in every. Monitor conversations already taking place about your online business or business, and begin compiling related insights to share again with different groups internally. It is best to begin commenting or answering inquiries to construct Karma (Reddit’s proprietary consumer fame rating), as long as you’re not doing so to plug your services or products.
- Section II: With loads of analysis below your belt, you can begin turning into a extra energetic Reddit contributor. That is the place the experimentation actually begins. Begin posting unique threads (e.g., touch upon trending matters related to your viewers, share proprietary survey information or insights). There are a number of codecs to start testing right here, together with AMA-style prompts, useful resource breakdowns or case research tales. Start monitoring engagement metrics like upvotes, feedback, shares and saves to determine what’s working finest.
- Section III: This section is all about working with what you’ve discovered and scaling up. Now could be the time to sort out bigger content material alternatives (e.g., internet hosting your personal AMA with an organization chief or model ambassador) and formalize your inner Reddit workflows. You may also take into account paid Reddit Advert alternatives.
Step 2: Conduct key phrase analysis to search out your area of interest
To interrupt by on any platform, it’s a must to begin with analysis. Make this step extra manageable by figuring out a short-list of the subreddits most related to your model, fairly than solely investigating particular key phrases. Inside this listing, there could also be some subreddits the place you primarily hear and others the place you’ll wish to actively take part.
Our staff has main and secondary subreddits. Our main subreddits (6 whole) are the place we wish to turn out to be generally known as worthwhile contributors. Our secondary subreddits (7 whole) are solely for Karma constructing and monitoring business conversations. This works for us, however 10-15 is the candy spot as a result of it offers you a large sufficient internet to be taught, discover and take a look at.
Whereas this analysis might be completed manually, there are a number of instruments out there to expedite the method. For instance, Reddit Professional’s Tendencies function lets enterprise customers create and monitor each commonplace and Sensible key phrases. The latter (that are solely at present out there for sure model names and classes) provide expanded insights resembling dialog quantity and associated key phrases.
Instruments like Sprout Listening and NewsWhip by Sprout Social scale your analysis over the long run. NewsWhip by Sprout Social helps groups catch rising conversations about your model or merchandise earlier than they make their option to different networks (or the media). With Sprout Listening, you’ll be able to monitor conversations and model well being tendencies over time.
Step 3: Grasp neighborhood pointers and bear in mind the 90/10 rule
When you begin actively posting on Reddit, be ready to comply with neighborhood norms. Customers who don’t danger having feedback eliminated or being banned altogether.
Comply with the 90/10 rule: Intention for 90% of the content material you share to be instructional, and 10% promotional. When you’ve completed your analysis, it will likely be tempting to weigh in on each thread that mentions your precedence key phrases—resist that temptation. Sharing related content material is extra vital than hitting a sure variety of posts or upvotes.
The tone of your posts is equally vital because the content material itself. Messaging that you just used to share a company replace on LinkedIn possible received’t land with Redditors. Counting on AI-generated responses sends one other pink flag to customers already skeptical of bot-driven posts on the community.
Astroturfing (posting content material that seems to be natural however finally is self-promotional content material) can also be largely discouraged throughout Reddit. Some communities could also be extra accepting of name interactions than others. In case your analysis into a particular subreddit doesn’t flip up previous posts or feedback from model accounts, chances are you’ll not wish to break that precedent.
Even in the event you do comply with these pointers, there’s an opportunity your feedback may get eliminated or your account might get banned—it’s the secret when experimenting. However you’ll be able to work along with your Reddit Professional rep to enchantment in the event you suppose your content material was wrongfully flagged. They’ll additionally assist navigate your overarching technique and Reddit Professional performance.
Step 4: Useful resource your technique appropriately
It is best to take into account the way you’ll useful resource your Reddit analysis, content material and engagement plans on prime of different staff priorities.
At Sprout, we established rotating Reddit shifts throughout our in-house staff members. This provides everybody a possibility to get comfy with the platform’s neighborhood expectations and content material nuances. As a small staff of three, shifts assist us not solely handle the workload but additionally perceive our viewers higher. This setup additionally allows us to take care of a powerful relationship with the Product staff, with our learnings informing the Reddit product roadmap at Sprout.
Manufacturers whose Reddit advertising and marketing methods we admire
On the lookout for inspiration? These are a few of our favourite manufacturers which have embraced the ability of Reddit.
Grammarly (now part of Superhuman)
With 13,000 weekly guests to the r/Grammarly subreddit, it’s no shock that the AI writing platform has a multi-pronged Reddit advertising and marketing technique. This contains two company accounts: u/GrammarlyOfficial and u/Grammarly_Support.
Via u/GrammarlyOfficial, the corporate hosts AMAs with govt leaders together with their CEO, Shishir Mehrotra, and Jenny Maxwell, Head of Grammarly for Training. The account has earned over 600 Karma in lower than a 12 months.
The u/Grammarly_Support is considered one of 5 moderators of r/Grammarly, the place their staff often responds to product questions and suggestions. In only one 12 months, the account has revamped 1,200 contributions and racked up a 100 Karma rating.
Dove
In April 2025, Dove rolled out a branded subreddit for a particular function: the Dove Scorching Seats marketing campaign. To drive consciousness of their new Dove Complete Physique Deo assortment, the corporate launched a Reddit-based scavenger hunt. Audiences had been directed to the subreddit to select up on digital clues that will cause them to an opportunity to win tickets to Charli xcx live shows, Lollapalooza and extra.
Past this explicit marketing campaign, the u/Dove account has since began experimenting with Reddit to supply suggestions about new merchandise.
Litter-Robotic
Pet tech firm Whisker is on a mission to make life higher for cats and their house owners. Their Litter-Robotic product was one of many first-ever self-cleaning litter packing containers to hit the market.
Cat dad and mom are fanatical about caring for their felines, and Litter-Robotic mirrors that assist for his or her prospects on Reddit. The corporate maintains a company account that serves as co-moderator of r/litterrobot, which sees 66,000 weekly guests and practically 2,000 weekly contributions. The content material ranges from troubleshooting questions and cat pics to of us swapping litter model suggestions.
Taking it a step additional, Whisker CEO Jacob Zuppke will get in on the dialog as u/CatPoopMan. Zuppke has gone as far as to supply his personal e-mail tackle to assist get buyer points taken care of and share firm updates (like Litter-Robotic turning into HSA/FSA eligible).
Toronto Public Library
Libraries proceed to write down a brand new playbook for a way historically offline organizations can interact audiences on-line—and the Toronto Public Library’s Reddit account is not any exception.
The library is an energetic contributor to a wide range of native Toronto subreddits, together with r/Toronto and r/Torontoevents, the place they recurrently share upcoming free actions throughout their numerous areas. In addition they faucet into their huge bodily and digital archives to spark conversations round well timed moments, like after they showcased this 1977 Blue Jays ticket in the course of the 2025 World Sequence:
In addition they use the platform to reply to native patrons’ questions and make clear inner processes (like e book and audiobook buying), proving {that a} branded subreddit shouldn’t be obligatory to delivering considerate customer support.
Get nearer to your viewers with a Reddit advertising and marketing technique
If peer connection and smaller neighborhood areas are the way forward for social, Reddit is the place manufacturers will should be. No subject is just too area of interest for the platform, and the depth and breadth of obtainable subreddits means no model is off-limits for consumer dialog.
However bear in mind: This isn’t a spot entrepreneurs can rush into. As a substitute, take the time to be taught Reddit’s nuances and viewers expectations. Then you can begin constructing a long-term Reddit advertising and marketing technique that brings your model nearer to prospects, and to insights that may affect your whole enterprise.
Able to get began? Take a deeper dive into these methods for Reddit social listening.
