Meta’s seeking to make a giant splash to advertise its newest mannequin AI glasses, with a Tremendous Bowl advert spot that can characteristic a variety of well-known celebrities adorned with its wearable machine.
As you possibly can see on this teaser, Meta’s Tremendous Bowl promotion will characteristic its newest mannequin Oakley Meta AI glasses, that are designed to enchantment to athletes, although Spike Lee can put on them as effectively, so…
As per Meta:
“Spike Lee. Marshawn Lynch. iShowSpeed. PGA Tour breakout star Akshay Bhatia. Olympians Sky Brown, Kate Courtney, and Sunny Choi. These are the headliners as Oakley Meta prepares to make its debut on the large sport on February 8, bringing to life the capabilities of Oakley Meta Efficiency AI Glasses by the lens of elite athletes in high-energy, sudden methods.”
Meta will air two completely different promotions in the course of the sport, each highlighting the advantages of its Oakley Meta glasses, which are available in two variations: HSTN and Vanguard.
Using well-liked influencers will assist to spice up curiosity within the machine, whereas a concentrate on the helpful options appears extra more likely to drive curiosity than its final Tremendous Bowl advert for its Ray Bans, which featured Chris Hemsworth, Chris Pratt and Kris Jenner in a nonsensical artwork appreciation situation (or one thing).
Meta launched its Oakley Meta AI glasses in June final yr, as a complement to its present Ray Ban variation, designed along side EssilorLuxottica, the proprietor of each Oakley and Ray Ban.
That partnership is a key component in making Meta’s AI glasses, and finally its AR glasses as effectively, extra interesting to the general public, utilizing established types, and the help of the EssilorLuxottica staff, to develop a extra interesting wearable machine.
As a result of as we’ve seen with different high-tech wearables, in the event that they don’t look cool, finally, no one’s going to make use of them.
Google Glass died out a minimum of partially as a result of they regarded just like the glasses that shooters put on within the Olympics, whereas Snapchat’s Spectacles launched to main hype, however then fizzled shortly, leaving Snap with hundreds of thousands in unsold stock.
Having fashionable sun shades that resemble already well-liked fashions is a giant bonus for Meta, as a result of for those who’re already going to spend a few hundred bucks for some new shades, then forking out a bit of additional for a continuing AI companion is a extra viable path to buy for a lot of.
And Meta has locked up its partnership with EssilorLuxottica to make sure that its opponents can’t take the identical route, by shopping for a 3% stake within the enterprise. That can give it some say over its future business agreements, which is able to make it a lot more durable for others to take the identical path to cultural relevance.
And to date, Meta’s AI glasses are resonating. The broader hype round AI, and the reframing of the machine round this particular component, has seen gross sales rise to the purpose that Meta can barely sustain with demand.
I doubt that its Oakley variations are promoting on the identical tempo simply but, but it surely’s wonderful what an endorsement from an influencer like iShowSpeed can do for merchandise.
