With a person base of over 1 billion folks (in keeping with LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising and marketing is usually a extremely efficient technique for B2B gross sales, rising your model’s attain and constructing your fame.
To attain all of these outcomes, your LinkedIn efforts should be seen by the precise folks. One dependable technique is utilizing the precise LinkedIn hashtags. Hashtags on LinkedIn are at all times evolving, so it’s vital to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru tips on how to use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your corporation profile.
We’ve additionally listed 30+ of the perfect LinkedIn hashtags to make use of on the platform at the moment, so you’ll be able to be part of the precise conversations to jumpstart your LinkedIn advertising and marketing technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with subjects they’re curious about. You’ll be able to add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material develop into half of a bigger, dynamic dialog taking place on LinkedIn. They’re highly effective instruments for rising the visibility of your posts, reaching folks with related pursuits or in the identical trade, and tapping into trending subjects.
Learn how to use hashtags on LinkedIn
There are a number of methods you’ll be able to incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
Learn how to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising and marketing. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for folks to search out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To seek out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll all the way down to the underside of this web page to search out Specialisms. You’ll be able to add as much as 20 completely different phrases right here. Although they don’t have a #, they work the identical means and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your trade. For instance, should you work in advertising and marketing, add specialisms like “social media advertising and marketing”, “model design” or “social media content material”.
You may also add hashtags to private account pages, the place they’re referred to as “Expertise”. To vary these, click on the Add profile part button in your private profile, then choose Add expertise.
H3 Learn how to add hashtags to your LinkedIn posts
LinkedIn’s publish creation interface makes it simple so as to add related hashtags to your posts.
To start out writing a publish, click on the Begin a publish button on the prime of your homepage. While you need to add hashtags, merely press the # key and write your chosen hashtag.
Through the use of a LinkedIn publish scheduler, you’ll be able to weave the hashtags naturally inside your publish content material or place all of them collectively on the finish should you really feel they’re diluting your publish’s impression.
Learn how to add hashtags to your LinkedIn articles
To put in writing an article, push the write article button on the prime of your homepage. Much like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You’ll be able to incorporate hashtags inside the physique of your articles or add all of them on the finish so that they don’t interrupt the stream of your content material.
You may also add hashtags to your posts once you share your articles. Right here’s an instance of what that might appear to be:
Learn how to add hashtags to your LinkedIn feedback
Lastly, you’ll be able to embrace hashtags immediately in your feedback when interacting with different folks on the platform. Right here’s an instance:
Attempt to at all times use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or in no way in the event that they’re not extremely related to the subject.
Learn how to discover new hashtags on LinkedIn
There are numerous hashtags to select from, so it’s essential know tips on how to discover the precise ones. Listed below are a couple of methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You’ll be able to nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this function has modified previously few months. LinkedIn received’t advocate hashtags inside the dropdown of their search bar anymore, however related content material will nonetheless seem should you seek for them.
Right here’s an instance under of a current seek for #SocialMedia:
Manually trying to find hashtags isn’t as efficient because it was, so it’s best to use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to establish developments
One such superior device is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending subjects. Be aware the hashtags these individuals are often utilizing of their discussions.
For instance, when listening you may see top-performing posts in your trade mentioning “worker advocacy”. On this case, you would begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this development along with your related content material.
Use a social listening answer like Sprout Social to regulate particular subjects and key phrases.
Sprout aggregates information on the mentions of your LinkedIn accounts related to the platform. You may also gather listening information on feedback throughout related accounts. Through the use of Dialog, you’ll be able to uncover key phrases and hashtags which are getting used all through these feedback.
Sprout’s Dialog additionally helps you establish what your followers are speaking about, and from this information, you’ll be able to refine an inventory of key phrases and hashtags to your account. Extra particulars on Sprout’s LinkedIn listening capabilities could be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you will need to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and increase impression and attain.
Listed below are some suggestions for tips on how to optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless vital on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical search engine marketing. These adjustments embrace eradicating options like following hashtags, itemizing them on profiles and not exhibiting them within the dropdown search bar.
Hashtags needs to be mixed with a key phrase technique and social search finest practices. This consists of optimizing every part on your corporation web page with key phrases associated to your trade.
Some profile sections, like your Featured web page, are given a better precedence in searches. Ensure that to pay explicit consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you’ll be able to construct extra attain and engagement along with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics device. Enhance your technique over time by understanding how the hashtags you’re presently utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics device or use third-party software program like Sprout for in-depth information exploration and a visible perspective.
Based mostly on hashtag analytics, tweak your hashtag selections for future content material. For instance, you may discover #DigitalMarketingTips is extra fashionable along with your audience than #MarketingTips. Or, you may discover sure hashtags enhance your attain however others get you increased engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make folks suppose you’re a bot. Use a mixture of area of interest and fashionable hashtags to stability attain and focused engagement.
As a common rule, purpose to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a current publish by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the publish is selling. By solely utilizing this one hashtag, the publish stays related and centered on the occasion. It additionally means we’ll be capable of analyze how this and different posts associated to the occasion are performing by hashtag analytics.
Keep in mind that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, it’s best to add as many key phrases as are related to your trade.
Write your hashtags for accessibility
Take into consideration accessibility once you use hashtags. In case your hashtag has a number of phrases, ensure to capitalize every of them, comparable to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for folks utilizing display readers. Mix this with different social media accessibility methods so that everybody can interact along with your content material.
Experiment along with your hashtags
Rising on LinkedIn means it’s essential constantly take a look at and enhance your methods, particularly if LinkedIn lead technology is a main aim. This consists of experimenting along with your hashtag technique.
Let’s say you’re within the monetary sector and recurrently use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The good thing about testing completely different hashtags is you usually come across key phrases that resonate extremely with particular goal audiences. You’re additionally in a position to rule out hashtags that may not be working in addition to others—saving house for higher ones.
Observe your competitors
Regulate your rivals to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring offers you a window into trending subjects and helps you discover and incorporate related hashtags into your personal content material.
As an illustration, should you discover {that a} competitor is getting a lot of engagement with #DigitalMarketing, contemplate how you need to use this hashtag in your personal posts.
Does the hashtag align with an article you’re planning? Keep in mind, the aim isn’t to repeat however to search out inspiration and establish developments you can adapt to your personal technique.
Additionally take a look at how they combine their hashtags, whether or not they use fashionable and area of interest mixtures, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of related mixtures can enhance the attain of your content material.
30+ of essentially the most helpful LinkedIn hashtags in 2025
There are numerous examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these fashionable hashtags may also help enhance the attain of your content material, and get it in entrance of trade leaders in your discipline.
It’s now more durable to guage how fashionable hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this checklist based mostly on earlier following metrics and our social media experience that will help you create your personal financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up group
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when concentrating on c-suite
- #Expertise: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an attention-grabbing model launch
- #Investing: useful when concentrating on buyers
- #Training: efficient within the trade or when posting academic content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model adjustments
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising and marketing to regulation corporations
- #B2B: when discussing B2B gross sales
- #SaaS: should you work in software program
- #Financial system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when concentrating on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from house
- #Design: when sharing visuals or should you work in design
- #Cloud: should you work in cloud options
- #Tradition: should you’re selling work tradition
- #SocialNetworking: should you’re making an attempt to construct your community
- #Journey: should you’re sharing journey content material
- #DigitalNomad: should you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Keep in mind that trending hashtags on LinkedIn are at all times altering, so while these are an ideal place to begin to your LinkedIn technique, it’s best to ensure to watch hashtags in your trade.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the precise audiences. Begin by discovering the precise hashtags and place them strategically in your posts and articles to hitch related conversations taking place in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising and marketing technique to the subsequent degree. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
