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Although a perennial staple for a lot of, lip gloss is rising in recognition as tendencies from the early aughts proceed to dominate the web and IRL, with the pendulum swinging away from matte and steadfastly within the course of excessive shine. The perfect lip glosses are not sticky, cheesy, and gone inside a couple of minutes, as enhancements to formulation prioritize long-lasting pigments and good-for-your-lips substances.
Instead of favorites from 20 years in the past, you’ll now discover many choices that pair megawatt shine with the graceful, buttery texture of a lip balm. In actual fact, most of the lip glosses on our listing may simply as simply fall into the class of a lip oil or lip serum, as manufacturers like Rhode and Benefit proceed to show to emollient, hydrating substances for shine.
“Initially, shiny lips have been created on movie by the actors regularly licking their lips,” says Lori Taylor Davis, World Professional Lead Artist, Smashbox Cosmetics. “Fashionable formulation are longer-wearing, pigment-dense, non cheesy, and a few plump and situation as properly. The fashionable gloss has conditioning substances that add to the well being of the lips over time.” Superstar make-up artist Jenna Kristina provides that lip gloss “has developed in a method during which it has therapy [included]. It’s not as sticky and a few have stay-all-day claims.”

WWD Store editors check and evaluation high lip glosses from manufacturers like Benefit, Fenty Magnificence, and Maybelline in our New York Metropolis workplace.
WWD/Adam Mansuroglu
Along with hydrating and plumping properties, expanded shade ranges supply some ways to finish a make-up look. Clear formulation stay a basic technique to dial up the sheen of your go-to lipstick and lip liner, whereas trending colours like sheer pink and opaque pink are a simple technique to improve a smile for daytime put on.
“Glosses entice the attention to the lips instantly and when lips have shade on them, they seem fuller and crowd pleasing,” says Roen CEO and cofounder Tiffany Thurston Scott. “Should you don’t usually enterprise out to brighter shades, attempt making use of only a contact to your lips and smacking them collectively and also you’ll get only a trace of the colour in your lips.”
In fact, a wholesome base is a prerequisite to any lip look. We suggest beginning with a lip scrub or lip masks to get the perfect outcomes out of your lip gloss, however Scott provides that, in a pinch, “a simple technique to exfoliate your lips is to easily rub them with a moist washcloth.”
That can assist you construct out your excellent lip gloss wardrobe, our WWD Store editors have carried out three rounds of product testing over the course of 18 months, evaluating 37 lip glosses whole. We’ve put collectively a listing of the perfect glosses primarily based on our personal experiences and in depth put on exams, analysis into top-rated formulation, and interviews with the skilled make-up artists who recurrently attain for them.
Prime Lip Glosses of 2025
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Editor’s Selection: Prime 3 Lip Glosses of 2025
Lip glosses span worth factors, shade payoff, and texture, so discovering only one greatest total lip gloss was out of the query. As an alternative, our panel of testers landed on three high formulation that swimsuit varied preferences, pores and skin tones, and desired outcomes. These formulation continued to rank excessive after a second and third spherical of testing, beating newcomers to the class and impressing our testers after 18 months of continued put on.
- Lancôme Unique Juicy Tubes Lip Gloss: After lasting luster? Look no additional than this basic from Lancôme. This components beat out each different contender with its shine — significantly when you choose one in all many shade choices that come swirled with shimmer for added radiance. We discovered that the shine and delicate hydration work collectively for clean, fuller-looking lips.
- Tower 28 ShineOn Lip Jelly Gloss: An awesome favourite for its softening really feel, Tower 28’s lip gloss delivered the least sticky end of all of the choices we examined. Our testers liked how buildable and flawless every of the shades apply, and the number of opaque and sheer shades. Few manufacturers create a pink lip gloss that’s simple to tug off, and Tower 28 does precisely that with its Spicy shade.
- E.l.f. Cosmetics Pout Clout Lip Plumping Gloss: Coming off of a three-month-long marathon of testing luxurious lip balms, lipsticks, and lip plumpers, the bar was excessive once we examined out this three-in-one lip product. However after swiping it on as soon as, our testers discovered that it carried out higher than the $25 lip plumping gloss that we beforehand ranked as greatest in its class. Pout Clout has a cushiony texture while you glide it on and it deposits an excellent (not splotchy) swath of shiny shade.

Editor’s alternative
Lancôme Unique Juicy Tubes Lip Gloss
Measurement: 0.5 oz./15 ml
Shades accessible: 8
Key substances: Vitamin E
We hardly must introduce Lancôme’s Juicy Tubes — for Millennials and Gen X’ers, they have been as emblematic of the early 2000s because the Motorola Razr. Equal elements standing image and sensible magic, these squeezie tubes did the unthinkable for a product of its time, delivering the high-shine end we now anticipate from a gloss, however with out the cheesy feeling that its Y2K shelf-mates left on the lips.
Again and nonetheless pretty much as good as ever, Lancôme reintroduced the long-lasting Juicy Tubes in 2020 after a short three-year hiatus. Now you can store the bestseller (legend has it that on this lip gloss’ hey day, 20 bought per minute) in eight shades. Our testers have been universally drawn to the Marshmallow Electro shade for a contemporary tackle a frosty lip — the pastel pink shade has flecks of gold shimmer.
Worth upon publish date of this text: $25

WWD Store editor Claire Sullivan exams Lancôme’s Juicy Tubes Lip Gloss.
WWD/ Adam Mansuroglu

editor’s alternative
Tower 28 ShineOn Lip Jelly Gloss
Measurement: 0.13 oz./3.9 ml
Shades accessible: 12
Key substances: A mix of 5 hydrating oils, together with rosehip oil that incorporates nutritional vitamins A and E
We’ve examined lots of of lip glosses over time, and Tower 28’s Lip Jelly Gloss has firmly secured a spot on our listing for its non-sticky really feel, full vary of colours, and ingredient listing developed for delicate pores and skin. It’s additionally a favourite alternative of Kristina, who says she loves the gloss “due to its unimaginable high-shine impact.”
With 12 shade choices, you possibly can select from shimmery clear to semi-opaque pink to sheer pink. We additionally like how the tinted variations supply a good shade payoff whereas having the feel of a lip oil, because of a mix of 5 nourishing plant-based oils included in its components. The Tower 28 Lip Jelly Gloss has earned followers throughout the web with 2,000 five-star opinions on Sephora and practically 300 million views on TikTok.
Worth upon publish date of this text: $16

Editor’s alternative
E.l.f. Cosmetics Pout Clout Plumping Lip Gloss
Measurement: 0.07 oz.
Shades accessible: 8
Key substances: Maracuja oil
You don’t have to decide on between a lip plumper, gloss, or balm with the Pout Clout Lip Plumping Pen. The press-pen product deposits a cooling sensation on the lips that helps to boost their quantity, all whereas coating your lips with a sheer wash of shade and hydrating shine. It glides easily, doesn’t really feel sticky, and is available in an array of flattering shades, together with a transparent possibility you possibly can put on naked or use to high your favourite lipsticks and lipliners. For the worth, our editors have been wowed by the efficiency of this drugstore lip gloss that does extra than simply add shine.
Worth upon publish date of this text: $8

Charlotte Tilbury Collagen Lip Bathtub Lip Gloss
Measurement: 0.26 oz./7.9 ml
Shades accessible: 5
Key substances: Marine collagen, coconut oil
With its heart-tipped applicator, Charlotte Tilbury’s Collagen Lip Bathtub tube is as aesthetically pleasing because the shimmery components inside. Although this gloss solely is available in 5 impartial shades, all a variation of pink, every is flexible sufficient to warrant a spot in your make-up bag for on a regular basis put on. Giving the gloss its namesake, marine collagen washes over lips to ship main moisture. Different substances of word are coconut oil, which leaves your pout feeling softer even after the gloss wears off, and mustard-sprout extract for a lightweight plumping impact. Much like Dior’s Lip Maximizer gloss, the Collagen Lip Bathtub has a recent minty scent.
Worth upon publish date of this text: $35

Maybelline Lifter Gloss
Measurement: 0.18 oz.
Shades accessible: 20
Key substances: Hyaluronic acid
With practically 40,000 five-star opinions on Amazon, the recognition of Maybelline’s Lifter Gloss is hard to high. “The lip gloss I’m most obsessive about proper now could be Maybelline Lifter Gloss due to the truth that it has hyaluronic acid in it. I generally use it rather than a lip balm when my lips really feel dry,” says Kristina.
What’s higher than a hydrating components and an enormous shade vary? The additional-large doe foot applicator simply covers lips with a fast swipe. Shade choices run the gamut from child pink to scorching pink to glittery bronze, and our testers are a fan of the Moon shade that flatters honest to darkish pores and skin tones. Plus, Prime transport makes all of it too simple to top off.
Worth upon publish date of this text: $8.98

Nars Afterglow Lip Shine Gloss
Measurement: 0.17 oz./5.5 ml
Shades accessible: 10
Key substances: Pomegranate flower advanced, raspberry seed oil
So far as lip glosses go, the Nars gloss in Orgasm is an icon. The peachy pink hue with gold flecks is one we’ve been sporting for years. From smoky eyes to minimalist make-up, you possibly can put on this lip gloss shade any which method. And for those who’re on the lookout for one thing outdoors the basic shade, Afterglow affords loads extra choices starting from shiny taupe to fully clear. By way of texture, it’s formulated with conditioning brokers like jojoba oil and vitamin E-rich raspberry oil for a really feel that’s clean, not sticky. The doe foot applicator is custom-designed to hug the curves of your lips and assist you to get a extra exact swipe.
Worth upon publish date of this text: $21.10

Greatest lip gloss for dry lips
Benefit Shade Slick Classics Tinted Lip Oil
Measurement: 0.23 oz./7 ml
Shades accessible: 8
Key substances: Rosehip oil, shea butter, grapeseed oil, jojoba oil
Benefit’s tinted and clear lip oils are full of hydrating substances that work to melt your lips as you put on it. Whereas most lip oils are sheer with a lightweight tint, this one affords a components that’s pigmented sufficient to rival the look of a nude lipstick. When our lips are feeling too dry for a standard gloss, we discover ourselves reaching for this one for its smoothing properties, buttery mushy really feel, and skill to ship shade in a method {that a} lip balm can’t.
The shade vary is a curated listing of basic neutrals, from mushy peach to darkish brown to crystal clear, that may be worn as a “your lips however higher” look to match most pores and skin tones. This unique model has obtained probably the most hype, however Benefit extra lately launched the Gelée Sheer Tinted Lip Oil with much less pigment and extra shine as a further possibility.
Worth upon publish date of this text: $24

Greatest lip gloss plumper
Dior Lip Addict Lip Maximizer Gloss
Measurement: 0.2 oz./6 ml
Shades accessible: 21
Key substances: Cherry oil, hyaluronic acid
If plumping is what you’re after, this lip gloss from Dior is a well-liked possibility liked by make-up artists and sweetness followers alike. There are greater than 1,000 five-star rankings on Nordstrom alone, and Kristina counts it as one in all her favorites as properly.
The important thing to this pout-improving components is hyaluronic acid that smooths lips and helps them look fuller. Plus, a minty scent leaves your lips feeling further recent. Regardless of its plumping properties, our testers swear this gloss doesn’t sting and feels comfy on the lips. And with 21 shades, Dior’s Lip Maximizer has probably the greatest shade ranges we’ve seen. There’s one thing for everybody, whether or not that’s a glitter-packed pink or a high-gloss cherry pink.
Worth upon publish date of this text: $34

Huda Magnificence Fake Filler Non-Sticky Shiny Lip Gloss
Measurement: 0.13 oz./3.9 ml
Shades: 7
Key substances: Vegan collagen, vitamin E
Think about this lip gloss a three-step lip look bottled up in a single tube. For a completely tinted, high-shine lip, you’ll normally wish to layer on lip liner, lip stains or lipstick, and end off with a gloss. Impressively, Huda Magnificence’s lip gloss has the impact of this mixture in simply two coats. Past the wealthy pigments that glide on like butter, this lip gloss additionally lends a delicate plumping impact. Extra to like: The shade vary. This lip gloss is out there in a good edit of simply seven shades, and reasonably than the girly pastel pinks and shimmery clear glosses, Huda’s lip gloss is out there in wealthy tones that really feel apropos for fall. Strive Bombshell for a pinky-nude or Honey for an on-trend peach.
Worth upon publish date of this text: $19

Greatest Hydrating Lip Gloss
Rhode Peptide Lip Tint
Measurement: 0.3 oz./10 ml
Shades accessible: 4
Key substances: Shea butter, peptides, cupuaçu, babassu
Attaining near-instant cult standing with its unique Peptide Lip Glaze, Rhode is at it once more with a brand new lineup of tinted lip glosses that includes a slew of conditioning substances paired with a splash of shade. Out there in 4 shades, the Lip Tint goes on sheer however has buildable protection that permits you to customise the look.
As a therapy first and a gloss second, lips profit from hydrating shea butter and peptides, in addition to a buttery texture that melts upon contact together with your pout. A handy tube design makes this simple to make use of on the go with no mirror. It’s additionally fragrance-free, gluten-free, and vegan.
Worth upon publish date of this text: $16

Greatest Nude Lip gloss
Róen Kiss My Liquid Lip Balm
Measurement: 1.34 oz.
Shades accessible: 2
Key substances: Mango oil, grapeseed oil
What Róen’s lip gloss lacks in shade vary, it makes up for in high quality. The model prioritizes using non-irritating formulation housed inside luxe packaging that looks like a deal with to make use of. “An important evolution I’ve seen with lip glosses — and make-up, basically — is extra choices can be found for clear merchandise which are equally as excessive performing, if not higher, than typical merchandise,” Scott says. “Manufacturers that develop clear lip glosses have confirmed they will have the identical excessive shine and pigment however with out many dangerous substances. Since all of us are likely to re-apply our lip gloss a number of instances a day, it’s significantly vital that the product be as clear as potential.” Our testers additionally love how clean the feel feels on our lips.
Worth upon publish date of this text: $26

Fenty Magnificence Gloss Bomb Common Lip Luminizer
Measurement: 0.3 oz./9 ml
Shades accessible: 8
Key substances: Shea butter
Famed for its inclusive basis shade ranges, Fenty Magnificence has one other hit on its palms with the Gloss Bomb Common Lip Luminizer (which has greater than 1 million hearts on Sephora). Every of the eight colours is designed to work for all pores and skin tones and ranges from a mushy peach to a daring, clear iridescent. Though the components is shimmer-packed, followers describe the feel as fully clean as an alternative of grainy, leaving lips softer after put on from substances like shea butter.
Make-up artists typically identify this as a favourite for a long-lasting end, and Kristina says it’s a good selection for those who’re chasing the “excessive shine lacquer impact you’ll take into consideration from the 2000s.” Whereas we approve of all the colours, the iridescent hue is an particularly enjoyable possibility to tug out for particular events.
Worth upon publish date of this text: $26

Uncommon Magnificence Keep Susceptible Shiny Lip Balm
Measurement: 0.12 oz./3.8 ml
Shades accessible: 5
Key substances: Lotus, gardenia, white water lily
Designed to really feel like a lip masks inside a gloss, Uncommon Magnificence’s Keep Susceptible lip gloss saves the day while you need excessive shine however want conditioning. You received’t discover glitter within the tightly edited vary of 5 shades, simply easy, fairly neutrals that embrace iterations of peach, mauve, and berry.
Out of all the perfect Uncommon Magnificence merchandise, this gloss has remained a TikTok favourite since launch, with over 18 million views on the app. The colours are additionally buildable so you possibly can swipe on a lightweight wash or layer up for a extra noticeable pop. With a snug, cushiony texture of a balm, it’s a gloss you’ll look ahead to sporting.
Worth upon publish date of this text: $20

Pat McGrath Labs Lust Gloss
Measurement: 0.15 oz./4.5 ml
Shades accessible: 15
Key substances: Mica
“Essentially the most lovely sparkly and shimmery glosses on the market! They’re enjoyable and festive and provides that shine you’d anticipate from the mom of editorial make-up,” says Kristina of Pat McGrath’s Lust Gloss. Outdoors of their luxe, non-sticky components, our testers liked the complete vary of finishes accessible, spanning from excessive shine to shimmery and glittery.
Plus, go away it to Pat McGrath to supply extra than simply pink. Past beautiful neutrals, the Lust Gloss is available in colours like Astral Moon Flower, an iridescent periwinkle, and Blitz Gold, described as a pure gold pearl. Whether or not you’re after just a little daytime shine or night drama, the Lust Gloss has a lippie to match.
Worth upon publish date of this text: $29

Buxom Full-On Lip Plumping Lip Polish Gloss
Measurement: 0.15 oz./4.44 ml
Shades accessible: 8
Key substances: Hyaluronic acid, peptide advanced, nutritional vitamins A and E
Say hey to quantity with this bestseller from Buxom. You’ll really feel the plumping impact kick in from the tingling sensation, courtesy of its peptide advanced. Other than a plumped-up pucker, the components is infused with vitamin E to enhance softness, together with ultra-hydrating hyaluronic acid for a fuller look. There’s no scarcity of shine with the selection of glitter or shimmer finishes.
Standout shades embrace Sarina, a glittery nude brown; and Jessica, a sheer mauve. Swipe this on to present your lips a literal glow-up. “I like the odor and really feel of this plumping gloss and the way it is available in a wide range of colours. They make my go-to nude lip gloss,” says Kristina.
Worth upon publish date of this text: $25

Bobbi Brown Crushed Oil-Infused Lip Gloss
Measurement: 0.2 oz./6 ml
Shades accessible: 13
Key substances: Hyaluronic acid, nutritional vitamins C and E
Previously, we discovered Bobbi Brown glosses to fall on the sticky facet, however the legendary model’s Crushed Oil-Infused Lip Gloss impressed our testers with an reverse impact. This common gloss, a favourite of editors and make-up artists, incorporates nutritional vitamins C and E plus a bunch of botanical oils that assist the components soften into your lips to ship shine with out that cheesy feeling. Along with the hydration-packed components, we’re impressed by the spectrum of beige and berry tones that transcend basic pink.
The gloss has a formidable 4.8-star score on Sephora (one of many highest we’ve ever seen), however reviewers word it’s not the gloss for those who want one thing full of pigment — although with hyaluronic acid, you’ll by no means be missing for consolation and shine. Naked Sparkle, a sheer glitter, is an ideal high layer to amp up a impartial pink lipstick.
Worth upon publish date of this text: $33

Chantecaille Good Gloss
Measurement: 1 oz.
Shades accessible: 13
Key substances: Inexperienced tea extracts
After placing Chantecaille’s Good gloss to the check, WWD editors discovered it worthy of a spot among the many greatest. Extra than simply fairly to have a look at, this bestselling and award-winning gloss treats lips to free radical-foraging antioxidants from the inclusion of inexperienced tea extracts. Whereas most glosses have a doe foot applicator, Chantecaille as an alternative opts for a brush that feels just a little extra luxe. If glitter isn’t your factor then you definately’ll wish to look elsewhere, however the all-shimmery shade vary imparts a stunning sheen that’s positive to draw compliments. Regardless of all of the shine, our testers report that the feel feels silky clean and never grainy or sticky. Followers of sheer, pale pink hues will discover loads of choices to select from.
Worth upon publish date of this text: $43
What to Search for within the Greatest Lip Gloss
When selecting a lip gloss, the perfect one will rely in your desired consequence. With so many choices accessible, there are lip glosses to cowl each want, whether or not that’s a transparent high coat that pairs properly with lipstick, a glitter-infused components that shines from area, or a brilliant shade that completes an in any other case easy look. If the aim is to realize a plumper pout, then sticking with a plumping gloss could also be the perfect guess. Moreover, choices like a lip oil are likely to situation extra however skimp on shade payoff, whereas different glosses are extra pigment-packed. All of it simply comes right down to desire.
Other than the aesthetics, we additionally suggest listening to the components. Search for substances equivalent to hyaluronic acid, shea butter, and vitamin E that situation lips over time, leaving them softer and more healthy even after the gloss wears off. Plus, they’ll be much less more likely to have a dreaded sticky really feel. Even the perfect lip glosses can solely be so long-wearing because of their slick nature, however Kristina tells us one technique to make any gloss last more is to make use of a lip liner that helps the pigments keep contained. “Should you’re not a lip liner fan, there are manufacturers that additionally make a transparent lip liner that does the identical factor with out the colour,” she provides.
Is Lip Gloss Good for Your Lips?
Because of trendy formulation, some lip glosses can really enhance your pout with put on. Extremely-hydrating choices such because the Rhode Lip Tint and Benefit Tinted Lip Oil are designed to ship all the advantages of a balm whereas including a touch of shade on the similar time. Every time lips are feeling further dry, reaching for one in all these gloss-balm hybrids will allow you to skip including a coat of Chapstick beneath. Additionally, beginning with a lip scrub can exfoliate any flakes. Scott says that along with amping up your look, “a nourishing lip gloss can shield your lips from drying out.”
Because it’s doubtless you’ll ingest some quantity of gloss earlier than it absolutely fades, we additionally recommend guaranteeing a components is vegan or gluten-free if that’s a requirement for you. You might also wish to search for manufacturers that characteristic loads of plant-based substances, equivalent to Tower 28 and Róen.
Lip Gloss vs. Lip Oil
The primary distinction between a lip gloss and lip oil is within the texture and quantity of protection, although some lip merchandise experience the road between each. Lip oils have a consistency that’s the other sticky and soothe with their conditioning nature — although they’re nearly at all times extra sheer than their gloss counterparts and the slickness is much less more likely to keep in place. These are greatest for treating lips in want of moisture whereas including a pure tint. “A lip oil provides hydration and a tiny little bit of shade, the place a lip gloss has assorted advantages however at all times has a excessive shine and longer-lasting end,” provides Kristina.
Lip gloss, alternatively, may be simply as sheer, however you’ll additionally discover absolutely opaque choices to suit a greater variety of make-up seems to be. Some glosses may be simply as daring as a brilliant lipstick. With lip gloss, you’ll additionally discover quite a lot of textures, from sticky to clean. Whereas more likely to have extra tack than a lip oil, that is additionally what helps it to remain put. We sought out choices for this listing which are long-lasting however nonetheless handle to really feel mushy.
How We Chosen the Greatest Lip Glosses
Past our personal years of testing lip glosses within the identify of journalism, we sought out the recommendation and proposals from three skilled make-up artists, sifted by 1000’s of opinions, and carried out analysis on key substances to hunt out in a components. We additionally prioritized lip glosses with probably the most versatile shade ranges for various pores and skin tones and made positive to incorporate choices to cowl all kinds of make-up seems to be. You’ll discover a number of of those glosses in our personal make-up baggage as proof that we stand by our picks.
Whereas testing 37 lip glosses whole over the course of 18 months, many formulation had minor flaws that prevented them from incomes a spot on our listing, whether or not it was a cheesy residue, shade ranges that don’t flatter honest to ebony pores and skin varieties, or formulation that left our lips feeling dry.

WWD Store editors evaluation the perfect lip glosses in our New York Metropolis workplace. Photograph taken with the Leica Q3 Digicam.
WWD/Adam Mansuroglu
How We Examined the Greatest Lip Glosses
To be able to choose the perfect lip glosses, our panel of testers swatched 37 formulation throughout two testing durations over the course of 18 months. These lip glosses have been put to the check for a length of two to 12 hours throughout testing to find out the professionals and cons of every components. We evaluated key elements of the formulation, together with the feel, shade payoff, and whether or not or not the lip glosses smeared or transferred whereas consuming, consuming, and speaking. Beneath are the particular standards our testers thought of whereas testing lip glosses:
- Texture: The primary lip glosses excluded from our listing have been ones that delivered a cheesy texture — you recognize, the kind of lip product that draws stray hairs and feels akin to plastic in your pout. Our high lip glosses shine for his or her buttery mushy, balm-like texture, with many on our listing incomes bonus factors for melting into the lips throughout a protracted put on time. Any lip glosses that left residue or dry lips of their wake have been additionally excluded from our listing.
- Shade vary: Clear lip gloss is a staple, as you possibly can layer it over any lip liner or lip stain you apply beneath for a touch of shine. Nonetheless tinted lip glosses are helpful for simple, on a regular basis put on. We took word of the variety of shades accessible for every components on our listing, ensuring the choices we’ve highlighted embrace impartial and daring colorways for honest to deep pores and skin tones. Just a few on our listing have restricted colours to select from, however our testers reported universally-flattering shade choices for these picks.
- Shade payoff and end: The fantastic thing about a gloss is that it’s sheer sufficient to use with no make-up mirror available — except the components applies erratically, leaving you with splotches. Our high lip glosses ship shade that doesn’t require touching up, whether or not it’s a watercolor-like end or extra noticeable pigments. As for shine, we took word of the sheen upon preliminary utility, then adopted as much as see how lengthy that luster lasts. Any lip glosses that wanted reapplication inside an hour have been faraway from our listing.

WWD Store editor Claire Sullivan swatches lip glosses at our New York Metropolis workplace. Photograph taken with the Leica Q3 Digicam.
WWD/Adam Mansuroglu
Why Belief WWD
Since 1910, WWD — also known as “the style bible” — has been the main business voice of authority for senior executives within the world girls’s and males’s vogue, retail and sweetness communities, whereas additionally informing the buyer media that cowl the market. Right this moment, WWD’s breaking information and development protection continues to be a reliable useful resource for each vogue insiders and customers alike. Our procuring editors proceed to uphold WWD’s editorial requirements and values with high quality, expert-backed product picks. Be taught extra about us right here.
Meet the Consultants

Courtesy
Lori Taylor Davis is the World Professional Lead Artist at Smashbox Cosmetics and has greater than 20 years of expertise with the model as knowledgeable make-up artist.

Courtesy
Tiffany Thurston Scott is the CEO and cofounder of Róen cosmetics and a passionate clear magnificence advocate.

Courtesy
Jenna Kristina is an LA-based make-up artists identified for amplifying her shoppers’ pure magnificence with a fresh-faced glow and easy cool. Kristina has been credited with a number of of Hollywood’s most viral seems to be over her profession. Her superstar clientele contains It ladies, equivalent to Megan Fox, Zoey Deutch, Christian Serratos, Eiza Gonzalez, Lucy Hale, Lily James and extra.
Meet the Authors
Ashley Phillips is a contract author with greater than 10 years of expertise reporting on vogue, magnificence, and way of life beats. Phillips’ work has been revealed in retailers like Harper’s Bazaar, Cosmopolitan, City and Nation, and Greatest Merchandise. Whether or not it’s the newest TikTok sensation or a longtime icon, she’s at all times researching the subsequent better of every thing to assist readers discover new favorites, together with lip glosses. Phillips wrote the unique model of this text on the perfect lip glosses.
Claire Sullivan is the Senior Magnificence and Way of life Commerce Editor for Footwear Information and WWD, the place she writes and edits magnificence, vogue and way of life tales. She has over eight years of expertise as a author and editor for nationwide media retailers together with Martha Stewart Dwelling, Martha Stewart Weddings, InStyle, and Byrdie. She retains her finger on the heartbeat of all issues associated to magnificence and wellness, in addition to the newest procuring tendencies and clothes manufacturers. Sullivan contributed to the replace of this text on the perfect lip glosses. She additionally contributed to product testing and recurrently wears most of the glosses on our listing.

