Monos has snagged Oscar winner Adrien Brody to be the face of its new aluminum assortment.
The journey and way of life model has tapped the actor, who gained the Greatest Actor award on the 2025 Academy Awards for his function as a Holocaust survivor in “The Brutalist,” to star within the adverts for the hard-shell baggage line.
Within the marketing campaign, Brody travels via the panorama in Tangier, Morocco, along with his aluminum assortment. Mexico Metropolis-based filmmaker and photographer Alexis Gomez chronicled Brody’s travels via the town as he meets villagers, absorbs the sounds and explores its historic sights.
“Rising up in New York — a metropolis stuffed with variety and sudden encounters — ignited a thirst for journey,” Brody mentioned. “I usually discover myself on location somewhere else whereas engaged on movies, which is thrilling; I like to discover, to journey, to get misplaced and discover my manner. Touring jogs my memory that borders are irrelevant, regardless of how totally different cultures or individuals could seem, we’re all simply individuals dwelling our distinctive tales.”
Victor Tam, cofounder of Monos, mentioned Brody “completely displays” the model’s values of “authenticity and timeless type. His distinctive perspective and simple attraction make him the best ambassador for our model. His affect and deep connection along with his viewers is not going to solely elevate the gathering but in addition deepen the Monos expertise, creating a long-lasting affect on our group.”
The Monos adverts with Adrien Brody will run globally.
Anthony Blasko
The marketing campaign will run on Monos’s social channels in addition to out-of-home and digital advertising globally.
The aluminum assortment is obtainable in 4 kinds: Carry-on Plus ($665), Verify-In Medium ($725), Verify-in Massive ($755) and a Trunk ($775), all in three colorways: black, golf or silver. Each bit is strengthened with riveted aluminum nook guards, TSA-accepted mixture latch locks, a telescopic trolley deal with, mushy launch aspect deal with, ergonomic backside seize deal with and 360-degree spinning wheels. The inside contains a new quilted taffeta lining in black, embossed with the model’s signature dot sample.
The gathering shall be out there starting Monday on the corporate’s e-commerce website and at its shops in Toronto and Vancouver.
