Prada‘s first stand-alone eating house in Asia is ready to unveil at Rong Zhai, its restored historic mansion and artwork house in downtown Shanghai.
Prada Rong Zhai in downtown Shanghai.
AGOSTINO OSIO
Named Mi Shang, which interprets to “be obsessive about” in Chinese language, the café and restaurant venture was conceived by the famend Hong Kong director Wong Kar Wai.
Wong drew inspiration from the philatelic idea of tête-bêche — two equivalent stamps linked collectively, with one flipped the wrong way up — for the restaurant brand, whereas his cinematic fashion influenced its inside decor.
The inside design not solely evokes scenes from Wong’s iconic movies, comparable to “Within the Temper For Love” and “Blissful Collectively,” but additionally makes use of mirrors and contrasts — a cinematic gadget now synonymous with Wong — to strike a steadiness between various cultural and visible references, in response to Prada.
“The thought of reflection, adjacency, and correspondence hints on the intersection of two nice cultures, connecting Milan and Shanghai in a visible dialogue that’s each refined and distinctive,” mentioned Prada in an announcement.
“Constructing on the success of Prada’s partnership with filmmaker Wes Anderson to create Bar Luce at Fondazione Prada in Milan, the Mi Shang Prada Rong Zhai venture stands as a testomony to the model’s ongoing dedication to foster creative conversations and practices,” the assertion added.
Positioned on the second ground of the four-story Rong Zhai, the Prada eatery will provide an all-day café service alongside a effective eating expertise. The yet-to-be-unveiled menu will characteristic breakfast, lunch, afternoon tea, dinner, and night cocktails. Its fine-dining choices will concentrate on Italian delicacies impressed by Chinese language flavors.
The café and the restaurant are set to open on March 31 with hours of 10 a.m. to 10 p.m. day by day. Reservations can be open from midday on March 29 through the eatery’s WeChat Mini Program.
To have fun the launch, Prada will host a cocktail reception on March 28 on the restored mansion.
It’s not the primary time that Prada has partnered with the well-known movie director.
Wong first linked with Prada final yr for a capsule assortment that recreated a number of seems to be from his hit TV collection “Blossoms Shanghai.” The collaboration was greater than three years within the making, when Wong’s workforce first reached out to Prada to tug objects for the filming.
