Whereas vacation gross sales have been strong, vogue manufacturers began to wave the warning flag in February and the general gross sales figures for the month — whereas not catastrophic — echoed their issues.
February retail and meals service gross sales inched up a seasonally adjusted 0.2 % from January, nicely under the 0.7 % enhance economists forecast, in accordance with FactSet. Towards February 2024, gross sales have been up 3.1 %, with a lot of that coming from inflation of two.8 % over the previous 12 months.
Division retailer gross sales fell 1.7 % in February from January and have been down 3.9 % from a 12 months earlier. And attire and equipment specialty shops have been down 0.6 % month-to-month and up 1 % year-to-year.
The slower month appears to mirror not simply the give and take after a stronger vacation run, but additionally a recalibration by customers, who’re studying the financial and political tea leaves now that President Donald Trump is again in workplace and shaking the foundations in Washington.
Jack Kleinhenz, chief economist on the Nationwide Retail Federation, mentioned: “These outcomes present that households are apprehensive and thoroughly navigating lingering inflation and turmoil associated to altering financial insurance policies. Whatever the softer spending, client fundamentals stay wholesome and intact up to now, supported by low unemployment, regular revenue progress and different family funds.”
Trump has been wielding tariffs as an enormous stick, cracking down on China, Canada, Mexico and European international locations as he seeks to realign international affairs.
He just lately declined to rule out the opportunity of a recession as he modifies the nation’s financial method.
And customers are feeling it together with retailers.
The College of Michigan Surveys of Shoppers just lately discovered that client confidence has fallen by 22 % since December, with a steep 11 % decline within the March studying alone.
“Whereas present financial circumstances have been little modified, expectations for the longer term deteriorated throughout a number of sides of the financial system, together with private funds, labor markets, inflation, enterprise circumstances and inventory markets,” mentioned Joanne Hsu, director of the Surveys of Shoppers, this month. “Many customers cited the excessive stage of uncertainty round coverage and different financial elements; frequent gyrations in financial insurance policies make it very troublesome for customers to plan for the longer term, no matter one’s coverage preferences. Shoppers from all three political affiliations are in settlement that the outlook has weakened since February.”
Stephen Stanley, chief U.S. economist at Santander, already anticipated that retail gross sales would “sluggish noticeably” within the first half after beneficial properties in 2023 and 2024, however mentioned February was softer than anticipated, though buyers breathed a sigh of aid.
The Dow Jones Industrial Common was up 0.9 %, or 382.64 factors, to 41,870.83 in noon buying and selling.
“Within the context of recession fears which were constructing in current days, it seems that monetary market members have been barely inspired by the outcomes,” Stanley mentioned. “I’m not leaping on the recession bandwagon at this level, however I do anticipate a considerable cooling within the first quarter and second quarter for the buyer and, in flip, for actual GDP.”

