NBCUniversal confirmed it would return to Radio Metropolis Music Corridor for its 2025 Upfront Presentation on Could 12 at 10:30 am ET.
“After I take into consideration the Upfronts, I take into consideration content material. And I consider that content material issues extra right this moment than every other level in our historical past,” stated Mark Marshall, chairman, International Promoting and Partnerships for NBCUniversal, in a letter to shoppers posted right this moment on his LinkedIn web page titled Do The Upfront Shows Nonetheless Matter?
“It’s the query that now we have all heard for years … Is it price 1000’s of individuals coming to NYC to showcase content material?”
“I believe possibly the extra provocative query is, does content material nonetheless matter to your manufacturers?”
Not surprisingly, he believes the reply is sure.
“The common client right this moment is spending over 13 hours with media per day, and the vast majority of that’s throughout a number of screens without delay. These shoppers aren’t media agnostic. They’re watching Broadcast, Cable and Streaming. They’re watching of their front room, whereas on their cellphone…whereas procuring…or gaming…or scrolling.”
NBCU content material to be offered consists of the NBA and WNBA in a serious new contract the corporate is extraordinarily enthusiastic about, particularly for streaming video games on Peacock. February 2026 consists of Tremendous Bowl LX, NBA All Star Weekend, and the Milan-Cortina Winter Olympics in a seventeen-day interval, adopted by the 2026 FIFA World Cup in North America in the summertime.
Different sports activities included the Paralympic Video games, Ryder Cup, WWE, PGA Tour, U.S. Open, Massive Ten Championship and Premier League, together with a slate of scripted, unscripted, information, and different stay occasion content material is about towards the backdrop of NBC’s 100 12 months Anniversary in 2026.
This may possible be the final Upfront presentation earlier than NBCU splits in two. Guardian Comcast is within the strategy of splitting off cable networks and a few digital property right into a separate public firm, however maintaining the NBC broadcast community, Bravo and Peacock contained in the NBCUniversal fold.
