French style model AMI has been introduced as the brand new foremost sponsor of Cannes Critics’ Week, changing Nespresso which supported the part for shut to fifteen years.
Launched by the French Union of Movie Critics in 1962, the parallel Cannes part showcases first and second options, in addition to shorts, by rising abilities, often showcasing directorial debuts from extra established cinema names.
Excessive profile picks of current years have included Charlotte Wells’ multi-award-winning, father and daughter drama Aftersun, Belgian 2025 Oscars entry Belgium Julie Retains Quiet and Malaysian breakout Tiger Stripes.
Beneath the brand new partnership with AMI, the part’s worldwide jury will award Le Grand Prix AMI Paris to one of many seven films in competitors this 12 months.
Based in Paris in 2011 and taking inspiration from its French capital dwelling, AMI takes its title from the initials of Alexandre Mattiussi, its founder and artistic director.
“Cinema is certainly one of my biggest passions, together with style. The AMI Paris Critics’ Week Grand Prix is a improbable alternative to rejoice rising expertise and younger filmmakers. By way of this award, AMI and I are honored to have the ability to encourage their creativity and assist them launch their careers,” mentioned Mattiussi.
The part’s Delegate Common Ava Cahen welcomed the brand new partnership: “Every year, Critics’ Week helps rising filmmakers from all over the world and celebrates their sensible debuts. Sharing this identical ardour for locating and supporting new expertise with AMI Paris and Alexandre Mattiussi is especially thrilling.”
