Good Good Golf, a golf, media and life-style model that operates a preferred YouTube channel, has raised $45 million in new funding.
The funding spherical was led by Creator Sports activities Capital, a newly fashioned funding agency based by Benjamin Grubbs and Brian Kabot. Peyton Manning’s Omaha Productions is a big backer, together with Manhattan West Personal Fairness and Sunflower Financial institution. Greater than 50 world buyers who’re related with the game of golf are additionally taking part.
The corporate plans to make use of the brand new capital to increase its content material choices and go additional into retail and dwell experiences.
Since launching in 2020 after Garrett Clark and Matt Kendrick struck up a dialog at a golf event, Good Good Golf has shortly gained traction. Its personal roster of personalities typically mingle on display screen with high execs like Bryson DeChambeau and Rickyie Fowler. It has amassed greater than 1.75 million YouTube subscribers, with movies mixing competitors, leisure and life-style components.
Kendrick is CEO of the corporate. Together with Clark creators additionally embody Stephen Castaneda and Matt Scharff.
“Good Good Golf has seen unbelievable momentum as we proceed to redefine what it means to be a contemporary golf model,” Kendrick mentioned. “This funding permits us to scale our media and commerce initiatives, bringing much more thrilling content material, merchandise, and experiences to our quickly increasing neighborhood. We’re harnessing the ability of fandom to make golf extra accessible, dynamic, and fascinating for gamers and followers of all ages.”
Good Good Golf has merchandise out there direct-to-consumer in addition to at Dick’s Sporting Items. It additionally has a partnership with Callaway partnership to develop premium golf gear.
Grubbs, who’s co-managing accomplice of Creator Sports activities, mentioned Good Good is “greater than only a media model – it’s a motion that’s reshaping the golf business.” He added that the corporate’s “360-degree method – spanning content material, client merchandise, retail, and dwell experiences – has cultivated an engaged fan base and pushed extraordinary enterprise progress. Their skill to show viewers ardour into thriving commerce, partnerships, and dwell activations is what makes them so compelling.”
Manning referred to as Good Good’s content material “enjoyable and artistic,” and mentioned he hopes “they may help me decrease my golf rating.”
Vela Wooden Staley Younger P.C. suggested Good Good Golf within the transaction. Creator Sports activities Capital was suggested by Moelis & Co., and DME Legislation, LLP offered authorized counsel. Good Good Golf is repped by WME.
