Common Customary, the size-inclusive model, is increasing into Nordstrom, launching on-line and in-store with some of the complete measurement ranges from a girls’s attire model.
On Sunday, Nordstrom will introduce a curated assortment of Common Customary’s staples in sizes 12 by way of 32 in 20 choose places, together with The Mall of America in Minneapolis, Michigan Avenue in Chicago and Alderwood in Lynnwood, Wash.
It’s a full-circle second for Common Customary. When Common Customary first launched in 2017, cofounder and chief govt officer Polina Veksler traveled the nation internet hosting size-inclusive styling pop-ups in Nordstrom places, on the time, the one retailer prepared to accomplice with the model. The model is now set to launch with different on-line retailers, together with anthropologie.com, macys.com, Wantables and Nuuly and almost 50 regional boutiques throughout the nation and different on-line retailers throughout the U.S. this 12 months.
“We’re excited to be rising our partnership with Common Customary, introducing an expanded assortment of plus measurement types into 20 Nordstrom shops nationwide and on Nordstrom.com,” stated Emily Crandall, senior vice chairman and head of girls’s attire at Nordstrom. “We’re dedicated to creating certain we will ship nice types throughout the dimensions spectrum that make clients look good and really feel their finest. Our partnership with Common Customary is enabling us to make extra progress on this house.”
A glance from Common Customary.
“For too lengthy, the style trade has been outlined by exclusivity, however at Common Customary, we’re dismantling this outdated norm and democratizing the procuring expertise to have a good time all clients, no matter measurement,” Veksler stated. “I couldn’t be extra thrilled to accomplice with Nordstrom, one of many world’s most well-established retailers, to develop our mission and make distinctive vogue accessible to extra consumers than ever earlier than.”
A glance from Common Customary.
Common Customary makes denim, tops, sweaters, trenches, T-shirts and extra luxurious necessities.
Traditionally, Common Customary ran its high-growth enterprise solely by way of a direct-to-consumer mannequin. Whereas its 2025 wholesale partnerships are simply beginning to roll out, the model expects wholesale will comprise about 10 % of total income this 12 months.
Wanting forward, wholesale partnerships will proceed to play a important function in Common Customary’s 2025 and 2026 enlargement targets, in response to Veksler.
Since its inception, Common Customary, which is headquartered in Brooklyn, has fulfilled over a million orders. In 2025, the model achieved 30 % year-over-year development, she stated.
