Interviewer: Brunello Cucinelli lately rejected the time period “quiet luxurious” for his Winter 2024 assortment, as an alternative championing “light luxurious.” What does that imply?
Italist Style Skilled: Cucinelli believes that “quiet luxurious” oversimplifies the depth of his craftsmanship. For him, true luxurious is daring and vigorous—each sew, each materials tells a narrative. Mild luxurious emphasizes steadiness: it’s elegant with out being ostentatious, tender but robust, and rooted in custom however open to fashionable expression. It’s a extra human, moral strategy to luxurious, the place the main target is on high quality, care, and neighborhood.
Interviewer: How is that this philosophy mirrored within the new able to put on assortment?
Italist Style Skilled: Within the prepared assortment, you see wealthy textures like cashmere and leather-based, however there’s additionally a recent vitality. Earthy tones floor the gathering, however then sudden bursts of coral purple and lobster orange convey boldness and optimism. It’s an ideal embodiment of light luxurious—magnificence with an uplifting, joyful spirit.
Interviewer: How does Cucinelli’s dedication to sluggish trend match into this?
Italist Style Skilled: His give attention to sluggish trend aligns with light luxurious completely. It’s about creating fewer, higher items that final—crafted with sustainability in thoughts and rooted in moral sourcing. Cucinelli’s clothes are supposed to endure in each high quality and elegance, celebrating artistry and long-lasting worth.
