LONDON — The leisure firm A24 is taking up the Prince Charles Cinema in London for seven nights with seven of their hit movies together with “Previous Lives,” “Moonlight,” “Girl Fowl” and “Uncut Gems.”
“The whole lot All over the place All at As soon as” would be the first movie showcased on the cinema from Might 9 adopted by a movie screening each night time till Might 15.
The Prince Charles Cinema may also be establishing an A24 pop-up store with curated merchandise which are solely obtainable within the U.S.
The A24 movie “Previous Lives.”
Jon Pack
The pop-up store will inventory screenplay books, collectible gadgets and attire.
A24 teamed up with the Manchester-based artistic design studio DR.ME on the merchandise with a quick of “do no matter you need.”
“The merch was impressed by the vibe of old-school uniforms from ’90s U.Ok. cinemas — assume the traditional cap and two-tone shade scheme. We additionally pulled references from classic cinema advertisements you’d discover in large newspaper spreads,” stated Ryan Doyle, cofounder of DR.ME.
“An enormous affect was the Prince Charles Cinema itself. We cherished the concept of creating the merch really feel actually site-specific — like one thing that might solely come from there,” he added.
The A24 merchandise on the Prince Charles Cinema.
Courtesy of A24
A consultant from A24 stated they selected London for the challenge as a result of they’ve “all the time cherished our followers within the area and the Prince Charles Cinema felt like a pure companion in a possibility to shock and delight followers within the U.Ok.”
A24 and the Prince Charles Cinema labored collectively on selecting the movies being screened.
“A few of these movies are our highest grossing motion pictures of all time, are award-nominated or simply memorable movies that our followers love. And many of the filmmakers are repeat A24 creators, and have movies popping out this 12 months with us,” stated the A24 consultant.
Celine Music, Robert Eggers and Barry Jenkins have tasks popping out with the leisure firm.
A24 has turn into an leisure firm with a cult following. It has produced controversial movies resembling Halina Reijn’s “Babygirl” starring Nicole Kidman to “The Zone of Curiosity,” which received the Academy Award for Finest Sound and Finest Worldwide Function in 2024.