EXCLUSIVE: Paradigm continues to develop its roster of athletes by signing Most Priceless Promotions’ boxing trailblazer Amanda “The Actual Deal” Serrano, essentially the most embellished fighter in ladies’s boxing for company illustration.
A record-setting seven-division world champion and the primary undisputed Puerto Rican boxing champion, the company touts Serrano’s “relentless work ethic, elite ability, and unwavering advocacy for gender equality in boxing along with her world titles throughout a number of weight courses.” Along with her skilled file of 47-3-1 (31 KOs), she is thought to be the most effective punchers in feminine boxing with a knockout ratio that outclasses most of her friends.
“Amanda Serrano and MVP have shattered expectations, proving that girls’s boxing isn’t area of interest however a world phenomenon. MVP is the most important disruptive pressure in sports activities and leisure,” shared Nick LoPiccolo of Paradigm’s The Sports activities Group.
On Friday, July 11, Serrano will headline the primary all-women’s skilled boxing card at Madison Sq. Backyard the place she’s going to face off towards Katie Taylor for the third time, which can stream reside on Netflix. The bout can even mark one other milestone: Serrano will change into the highest-paid feminine athlete for a single sporting occasion, setting a brand new monetary benchmark for girls in sports activities.
“I’ve devoted my life to this sport, breaking limitations, making historical past, and proving that girls belong on the most important phases in boxing,” Serrano tells Deadline. “Teaming up with Paradigm is the subsequent step in persevering with that mission. With the assist of MVP and now Paradigm, I’m able to take ladies’s boxing to even larger heights, and I can’t wait to indicate the world what’s subsequent.”
Serrano competed towards Taylor for the primary time in 2022 at Madison Sq. Backyard the place the pair made historical past as the primary ladies to headline the long-lasting venue. The bout gained Sports activities Illustrated’s Battle of the 12 months and The Ring’s Occasion of the 12 months. She adopted this competitors by participating in matches towards Sarah Mahfoud and Erika Cruz whom she defeated whereas en path to turning into the undisputed featherweight champion. She efficiently defended her undisputed title in August 2023 towards Heather Hardy repeateding the win towards Danila Ramos in October 2023 within the first-ever ladies’s unified world championship contested over 12 three-minute rounds — equal to a males’s championship struggle—throwing a career-high 1,103 punches within the bout.
In recognition of her achievements inside and out of doors the ring, Serrano was named the Boxing Writers Affiliation of America Feminine Fighter of the 12 months for 2023 and Sports activities Illustrated’s and Boxing Scene’s 2023 Ladies’s Fighter of the 12 months. She continued her dominance in July 2024, scoring a second-round knockout victory over Stevie Morgan in a brilliant light-weight bout.
In November, Serrano confronted Taylor a second time because the co-main occasion of Jake Paul vs. Mike Tyson card on Netflix. The struggle broke data, turning into the most-watched skilled ladies’s sports activities occasion with 74 million reside viewers globally, 56 million peak concurrent views, and a mean minute viewers (AMA) of 47 million within the US, in accordance with the streamer. The bout, named 2024 Ladies’s Battle of the 12 months by ESPN, Sports activities Illustrated, and Boxing Scene, led to a victory for Taylor.
Serrano lately signed an unprecedented lifetime contract with Most Priceless Promotions, based by Jake Paul and Nakisa Bidarian, securing her future in fight sports activities each out and in of the ring. Serrano will struggle beneath MVP’s banner till she retires and can then transition right into a management function as Chairwoman of the corporate’s ladies’s boxing initiatives.
