Amid the thrill of Cannes, Ami Paris introduced its signature easy cool to the hidden spot of Fred l’Écailler nicely off the Boulevard de la Croisette for an intimate lunch celebrating its partnership with the Critics’ Week part.
Ami Paris inventive director Alexandre Mattiussi highlighted the occasion as one in every of real connection, shared values and love of cinema.
Mattiussi described Ami’s sponsorship not as a enterprise transfer, however as a gesture of help. “Sponsoring is a bizarre phrase,” he mentioned. “It’s extra about being right here, with a window to the backstage, and making an attempt to provide an opportunity for everybody to specific their greatest to the world.”
The Critics’ Week had been with out a sponsor since Nespresso departed three years in the past, however organizers determined to attend to seek out the fitting accomplice as an alternative of taking up somebody merely focused on a big-name endorsement.
Mattiussi, who has stepped into producing footwear with director Robin Campillo’s characteristic “Enzo,” which is within the Administrators’ Fortnight part this 12 months, mentioned his love of movie dates again to his childhood.
“My ardour for cinema has been there ceaselessly, since I used to be a child,” he mentioned. “I used to be born and raised within the countryside. The [town] had one movie show. It was a window to flee to the world.”
He added that, at first, the staff had tried to discover a fancier restaurant for the lunch, however he most well-liked the laid-back location.
“I mentioned, don’t attempt to discover something. There’s nothing like Fred l’Écailler. That is the actual Cannes you already know. At night time, there are children enjoying pétanque right here. It’s the right place for us, and the environment is superb,” he mentioned.
Alexandre Mattiussi and Céline Sallette
Stephane Feugere / Courtesy of Ami Paris
Friends together with Céline Sallette mingled over rosé — virtually a South of France requirement — seafood and contemporary veggies from the restaurant’s shared plates fashion menu. Rows of lengthy tables had been set underneath the bushes subsequent to the town’s public pétanque courtroom.
Daniel Kaluuya was clad in a brown swimsuit from Ami, however wanted a little bit of last-second tailoring. The swimsuit was new, and the pockets had been nonetheless sewn shut. “I have to put my hand in my pocket for the pictures,” he mentioned.
Employees from Ami got here to the rescue and opened the stitches in order that he seemed informal and funky within the snaps.
Daniel Kaluuya, Nicolas Santi-Weil and Stéphane Bak.
Stéphane Feugère / Courtesy of Ami Paris
Actor Hunter Doohan, in a breezy sheer Ami shirt, was feeling relaxed. “I like this look — sort of like a chiffon, see-through shirt second,” he mentioned, smiling. “They styled me the opposite day, and I simply liked it.”
Although now a rising Hollywood identify, Doohan confessed the expertise nonetheless feels surreal. “I grew up in Arkansas, so it’s an entire new world to me,” he admitted. “I all the time simply really feel fortunate to get to go.”
The actor, recognized for his roles in “Wednesday,” “Your Honor” and “Daredevil: Born Once more,” mentioned he’s a real fan of Ami and has attended just a few of the model’s Paris Trend Week exhibits. “I put on their stuff — the ready-to-wear seems to be — in my actual life, even. It’s good to go to one thing you’re really a real fan of.”
He described his fashion rising up as “early 2000s and 2010s, tragic, with buckle denims. I’m undecided it may be described as fashion.” On the cinematic facet, he’s been seeing movies within the choice and praised their uniqueness.
The second season of “Wednesday” is ready to premiere in August, he added. However the star remained mum on any plot particulars. “Somebody from Netflix would present up and kill me,” he joked.
