Anastasia Soare Recounts Magnificence Business Rise in Memoir ‘Elevating Brows’ (Unique)

Anastasia Soare is recounting her journey to magnificence trade stardom in a brand new e-book.

PEOPLE can completely reveal the duvet of Elevating Brows: My Story of Constructing a Billion Greenback Magnificence Empire. The memoir by the Anastasia Beverly Hills founder is forthcoming from Portfolio Books, an imprint of Penguin Random Home, this fall.

Soare, 67, is greatest recognized in the present day because the CEO of her magnificence model, which “revolutionized the sweetness trade” with its modern strategies and make-up merchandise for eyebrows, per a press release shared with PEOPLE.

However earlier than she constructed her firm, Soara was a single mom and esthetician, who escaped communist Romania to return to the US. Elevating Brows tells her unbelievable story from the start, together with how she realized English by watching The Oprah Winfrey Present (Soare would go on to do the media character’s eyebrows on the present years later) to opening her first magnificence salon, Anastasia Beverly Hills Salon, in 1997.

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Soare launched her billion greenback magnificence model in 2000, and has since constructed a high-profile shopper roster together with Kim Kardashian, Jennifer Lopez, Michelle Obama and extra. 

“For such a very long time there had been a one-size-fits-all mentality,” Soare instructed PEOPLE in a 2023 interview. “Folks at the moment are making magnificence their very own: what’s greatest for his or her options, their pores and skin tone, their specific aesthetic. There’s an opportunity to be totally different. I really like seeing everybody embracing that.”

Elevating Brows is “a testomony to onerous work, willpower, and the magic of believing in your desires,” per the memoir’s writer.

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“Anastasia Soare is exclusive, an immigrant who began with nothing, a pioneer who single-handedly invented her enterprise and her personal path to success,” says Portfolio Writer Adrian Zackheim within the assertion. “We’re immensely proud to have her on our listing in 2025.”

Elevating Brows: My Story of Constructing a Billion Greenback Magnificence Empire might be revealed on Oct. 28 and is now out there for preorder, wherever books are offered.