Bethenny Frankel took this recent formulation for a dry run.
The self-proclaimed “unintentional influencer” raved over Ouai’s “phenomenal” Tremendous Dry Shampoo on Instagram final week, saying that “not all dry shampoos are created equal.”
“I’m obsessive about this product, that is going to promote out — mark my phrases,” she instructed viewers whereas spritzing on each the Cape City and Melrose Place scents.

Whereas she teamed up with the model on the video, she assured viewers she first found the model “completely organically” a yr in the past and instantly “freaked out over the scents.”
“It’s very ethereal and never scary,” she stated of the most recent launch. “I’m obsessive about this product. Do me a favor: If I’ve requested you one factor my entire life, put this in your rattling cart.”

Frankel’s not the one one who swears by the stuff, as Web page Six Commerce Reporter Erica Radol can be hooked on Ouai.
“I’ve struggled with dry shampoo for years, and Ouai’s model is the primary one which I’ve beloved,” she says. “It offers my superb hair quantity, isn’t sticky and doesn’t go away a white mess.”
Whereas the “heavenly” floral Melrose Place scent is Erica’s go-to, she says Cape City is equally “unimaginable.”
Given Ouai is run by superstar hairstylist Jen Atkin, who’s labored with everybody from the Kardashians to Jessica Alba, it’s no shock the model has an extended record of A-list followers, too.
Jenna Lyons as soon as instructed us the Detox Shampoo is her go-to — “My hair appears to be like excellent once I get up,” she raved — whereas Paige DeSorbo name-dropped the model’s Wave Spray on her “Giggly Squad” podcast this month.
In the meantime, Kyle Richards is a fan of the model’s North Bondi Eau de Parfum, which she known as her “favourite” in a current Amazon Reside.
Why Belief Web page Six Model Procuring
This text was written by Hannah Southwick, Commerce Author/Reporter for Web page Six Model. Hannah spies offers on really inexpensive celebrity-worn types, places Hollywood’s favourite labels to the take a look at and finds the magnificence merchandise that preserve stars crimson carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, pattern predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA At present and Parade.

