We’re smirkin’ at this “Birkin.”
Just a few months in the past, everybody’s favourite “RHONY” legend, Bethenny Frankel, carried a crisp white model of Hermès most sought-after carryall — which is able to set you again 5 figures — to an look on “CBS Mornings.”
Shortly after, nonetheless, Frankel identified that JW Pei’s Lucia Basic Prime Purse presents an analogous search for means much less money.
“An insane bag discover that’s giving Birkin,” she quipped on her Instagram Story of the under-$100 type.
And now, throughout Amazon Prime Day, Frankel’s decide is on sale for even much less.

The Lucia is available in 10 variations, together with a deep-green mock croc, a reasonably deep pink and each woven and cloth choices. It additionally comes with a removable strap so you may put on it as a crossbody, has an inside zip pocket — and, based on opinions, is assured to garner compliments.
Frankel is hardly JW Pei’s solely well-known fan.
Hailey Bieber has carried the corporate’s Gabbi Ruched Hobo Purse (as have Selena Gomez, Emily Ratajkowski, Irina Shayk and Megan Fox), whereas Anne Hathaway has toted the Maze Crossbody.


On Frankel’s shoppable web site, she additionally lists the Orla Weave Purse as one in every of her obsessions. It is available in eight shades, together with beautiful metallics and this summer-ready pink-beige shade.

We observed that one model of the Lucia Basic Prime Purse can also be related the Veronica Beard Canvas Sprint Bag Frankel has on her web site — however prices a fraction of the worth.
Whereas the Veronica Beard model is about $600 extra, each are pretty and positive to enrich a spread of appears and elevate even informal outfits.


Irrespective of which type you select, you’ll be in good firm.
However should you’re seeking to rating some new equipment throughout Prime Day, don’t delay — the four-day occasion solely runs by way of July 11. After, you’ll be caught paying full value once more, which is decidedly much less enjoyable.
Earlier than offers finish, you’ll want to peruse (and store) our guides to the most effective magnificence and trend finds total, too.
Prime Day FAQs, answered
When is Prime Day 2025?
For the primary time this yr, Prime Day will span 4 days! Gross sales start on July 8 at 12:01 a.m. PT and runs by way of July 11 at 11:59 p.m. PT.
When does Prime Day finish?
Calling all continual procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do it’s important to be a Prime member to buy Prime Day?
Prime Day is Amazon’s member-exclusive sale occasion. You may get a 30-day free trial to take pleasure in Prime Day financial savings (plus all the advantages of the subscription) with no strings hooked up.
What offers are price purchasing throughout Prime Day?
From deal-hunting on Amazon gross sales for years, we all know the sale is the proper time to save lots of on model names like Levi’s and Ray-Bans, restock your favourite magnificence and skincare, peruse equipment like jewellery and purses, and comb by way of all of Amazon’s best-sellers for steep reductions.
When is Amazon’s subsequent Prime Day?
For these already questioning in regards to the subsequent sale, Prime Day takes place in July annually and though Amazon hasn’t confirmed the dates for Prime Day 2026, it’s protected to imagine it should happen in mid-July. Maintain a watch out for a possible return of Amazon’s Prime Massive Deal Days for pre-Black Friday reductions in October! Web page Six Type can have all the most recent information right here.
Why Belief Web page Six Type Buying
This text was written by Erica Radol, Web page Six Commerce Reporter. From figuring out the high anti-aging skincare secrets and techniques the celebrities belief to pinpointing the season’s subsequent large trend developments to discovering a fantastic deal on all the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling trend and sweetness merchandise. Earlier than becoming a member of Web page Six in 2025, she wrote about leisure, way of life and purchasing developments for Us Weekly, The Each day Beast, Leisure Tonight, Effectively+Good and Hearst.

