EXCLUSIVE: Brett Weitz has departed X the place he served as International Head of Content material, Expertise and Model Gross sales since September 2023.
The previous Basic Supervisor Of TNT, TBS & truTV was a driving power behind X’s Originals group. Amid ongoing turbulence and controversies surrounding the social media platform owned by Elon Musk, Weitz and his crew developed and launched 15 unique collection, with a give attention to sports activities and way of life. They embody All In: Boston Celtics, which adopted the Boston tremendous squad via their championship journey, and The Off Season, a documentary-style collection showcasing the low season coaching of 11 NWSL gamers.
Weitz additionally led X into the video podcast area with Khloé Kardashian’s Khloé in Wonderland and different initiatives within the pipeline. Moreover, he labored carefully with main leagues, studios, and manufacturing firms on model engagement with an emphasis on real-time, reactive partnerships.
It’s unclear but what Weitz will do subsequent; he might keep within the space of connecting creators to shoppers. As for his position at X, it possible received’t be stuffed, together with his obligations divided up, I hear.
Earlier than becoming a member of X, Weitz, a revered veteran TV govt, spent 14 years at Turner, rising to Basic Supervisor Of TNT, TBS, & truTV.
