It’s Britney.
On Tuesday, Balenciaga and Britney Spears debuted a shock collaboration for the Balenciaga Music collection, that includes limited-edition merchandise and a playlist curated by the princess of pop herself.
The 12-piece ready-to-wear and equipment assortment — which was unveiled as a part of the style home’s “Exactitudes” spring 2026 lookbook — runs the gamut from a cropped graphic tee ($795) with an throwback picture of Spears baring her abs and thong to a studded black baseball cap ($1,250) that reads “Britney” in blue.
And he or she’s giving us extra. Accessible to stream on Spotify, Apple Music, Deezer and Amazon Music, the playlist contains hits from her private archive and songs which have impressed her, equivalent to Whitney Houston’s “I Have Nothing” and Madonna’s “Justify My Love.”
BFRND, a French composer and husband to Balenciaga artistic director Demna, additionally launched two remixes of her hottest songs, “Oops!… I Did It Once more” and “Gimme Extra.”
“Britney is a trailblazer, she outlined pop music and impressed generations of artists, transforming her legacy is a superb honor,” BFRND stated in a press launch.
Spears, 43, additionally expressed her enthusiasm in regards to the new partnership in an announcement.
“I’ve all the time cherished style and was so honored and excited Balenciaga and Demna selected to collaborate with me on Demna’s final assortment with the Home,” the Grammy-winning musician defined.
“I hope my followers find it irresistible as a lot as I do! These are a few of my favourite pictures from such an incredible time in my profession and life, and I’m so excited to share it with everybody.”
“Exactitudes” is Demna’s closing assortment for Balenciaga earlier than he takes the helm at Gucci subsequent month, with Pierpaolo Piccioli (previously of Valentino) taking his place.
Britney follows a whole assortment of fan-inspired graphic T-shirts from Demna’s Balenciaga, highlighting ambassadors together with Kim Kardashian, Nicole Kidman, Michelle Yeoh and extra.
Maybe we’ll see Brit in a marketing campaign quickly sufficient.
