Cannes’ Marché du Movie and the Shopper Know-how Affiliation are launching a brand new innovation award for filmmakers that will likely be introduced on the Shopper Electronics Present, the large tech occasion held every January in Las Vegas.
The accolade will sit throughout the CES Innovation Award program in a brand new class that will likely be badged: ‘Filmmaking & Distribution –in partnership with Cannes Subsequent’.
Cannes Subsequent is the Marché du Movie’s personal lengthy working innovation strand. It kinds a part of the broader Cannes market and focuses on new tech and the way it impacts the leisure biz. This yr the Marché organizers have leaned much more closely into tech and with a brand new 1,000 meter-square house referred to as Village Innovation.
CES and the Marché mentioned the brand new award is for firms, startups, entrepreneurs and filmmakers creating transformative tech in filmmaking, manufacturing, and distribution.
The organizers gave examples of eligible improvements, which included “superior options for movie producers, gross sales brokers, distributors, financiers, cutting-edge generative AI applied sciences for screenwriting, video manufacturing, voice synthesis and state-of-the-art pre- and post-production instruments in addition to subsequent era streaming and distribution platforms.”
Guillaume Esmiol, Government Director, Marché du Movie mentioned: “The worldwide status of CES Innovation Awards makes it the right platform to showcase new applied sciences that improve creative expression and unlock new enterprise alternatives for the movie trade.”
“This award showcases how creators in movie can use tech to unlock new worlds,” added Gary Shapiro, CTA CEO and Vice Chair. “We’re thrilled to associate with Cannes Subsequent and acknowledge the neighborhood of innovators who’re reworking the movie trade as we all know it.”
