Carmen Electra has a brand new skincare model, out now.
The actress and mannequin, 53, beforehand launched GoGo Skincare in 2020. The enterprise in the end wasn’t successful, partly as a result of Electra had restricted management over the model, she mentioned.
“I take a look at it like a stepping stone and an enormous studying course of,” she mentioned.
Electra — born Tara Leigh Patrick — began out within the music business as Prince’s protégée, earlier than turning into identified in tv and movie for her work in “Baywatch” and “Scary Film.” All through the years, magnificence remained a constant ardour and making a model had lengthy been a dream of hers, so she’s giving it one other attempt.
Electra is returning to the sweetness area in collaboration with Rudy Mawer of Mawer Capital, who initiated the endeavor by reaching out to her group.
A yr within the making, Electra Skincare launches with a three-product line on ElectraSkincare.com: the $39 Nourishing Cleaning Balm, $39 Hydrating Face Moisturizer and $69 Oxygenating Serum. There’s a bundle of all three out there for $99.
“It evens out your pores and skin tone, and offers you that recent, dewy look that all of us need, whether or not you’re sporting make-up or not,” Electra mentioned of the merchandise.
“However I’m a glam lady,” she added. “I wished one thing to have the ability to maintain make-up, and it does.”
Electra Skincare
The road is vegan and cruelty-free, and formulated in an Australian lab. The balm options murumuru butter, jojoba oil and castor oil for deep hydration, whereas the moisturizer blends hyaluronic acid, ligustrum lucidum seed extract, and hibiscus extract to nourish and agency the pores and skin, and the serum combines gourd extract, hyaluronic acid and hibiscus extract to spice up radiance and hydration.
The gathering is made to simplify magnificence routines. “It’s so I may get out the door quicker,” mentioned Electra.
Mawer expects Electra Skincare to generate “over one million {dollars}” in annual on-line income in its first yr, he advised WWD, and has plans to broaden to retail.
“Carmen is aware of the worth of high-performance skincare and he or she wished a line that displays her confidence and magnificence,” he mentioned. “We introduced that imaginative and prescient to life with clear, science-backed formulation that ship actual, seen outcome that Carmen and I are very pleased with.”
