LONDON — Céline Assimon, the previous chief govt officer of De Beers Jewellers, has been appointed chief business officer at Bonhams, the worldwide public sale home headquartered on New Bond Avenue, WWD has discovered.
Her appointment was confirmed in a LinkedIn submit on Wednesday morning.
“Excited to share that I’ve joined Bonhams as chief business officer. I’m privileged to be part of this worldwide public sale home, which was established in 1793 in London, and I sit up for contributing to its wealthy legacy. An enormous thanks to Chabi Priscilla Nouri and Hans-Kristian Hoejsgaard for his or her [Nouri and Hoejsgaard] belief,” Assimon mentioned in a submit.
Bonhams, based in 1793, is among the 4 unique Georgian London public sale homes. It’s owned by Epiris, the U.Okay.-based personal fairness firm, and has 14 salerooms throughout the globe, promoting objects in additional than 60 accumulating classes.
Assimon joined De Beers in 2020 and left on the finish of February.
As reported, De Beers wished her “the easiest for all future endeavors,” and mentioned a search is underway to recruit a successor.
The corporate mentioned Assimon “efficiently repositioned De Beers Jewellers as a design-led luxurious model via the enlargement of our artistic product portfolio in core collections and excessive jewelery.”
It added that Assimon “constructed the jeweler’s international model presence via relationships with market main companions and laid the groundwork for the launch of its Rue de la Paix flagship retailer in Paris later this yr.”
The model is about to open the flagship within the fourth quarter in a constructing that has just lately been renovated.
De Beers additionally credited Assimon with revamping the appear and feel of the model.
“Over the course of practically 5 years, I’ve totally loved my position because the custodian of De Beers Jewellers,” mentioned Assimon, including that she was significantly pleased with the rebranding and upcoming advert marketing campaign.
“Collaborating with my staff to analysis and articulate its distinctive DNA has been a exceptional journey. The mix of African heritage with a contact of London sophistication resonates deeply,” she added.
