NEW YORK — Charlotte Le Bon has been appointed Guerlain’s bee ambassador.
The Canadian artist, director and actress steps into the function devoted to the LVMH Moët Hennessy Louis Vuitton-owned home’s dedication to the conservation of bees, an endangered species, which started in 2010.
Le Bon has acted in movies directed by Laurent Tirard, Jalil Lespert, Lars Hallström, Robert Zemeckis and Sean Ellis. She directed her first function movie, “Falcon Lake,” in 2022, which was chosen for the Director’s Fortnight on the Cannes Movie Competition that 12 months and received the Louis-Delluc Prize for Finest Movie.
Final 12 months, Le Bon performed the artist Niki de Saint Phalle within the biopic directed by Céline Sallette. And this 12 months, Le Bon appeared as Chloe in season three of the TV sequence “The White Lotus.”
Each Guerlain and Le Bon are passionate for nature and artwork.
“It’s the good alternative to start out a relationship with a model,” stated Le Bon, who was raised within the Laurentides area of Quebec, Canada, which has untouched lakes and forests. The residing world is in focus in her work in movie, portray, drawing and pictures.
For example, she lent her voice to the documentary “Anthropocene: The Human Epoch,” directed by Edward Burtynsky, Nicholas de Pencier and Jennifer Baichwal, in 2018.
“Though Guerlain is such a longtime home that focuses on fragrance and cosmetics, they approached me to be ambassador for the bees, which is simply completely fascinating and so thrilling,” she stated.
This marks the primary time Le Bon is an envoy for something. “And it’s not even for a cream or make-up,” she stated. “It’s really for the bees, and I feel it’s simply the classiest factor ever.”
Le Bon has at all times been an insect-lover. “I’ve plenty of spiders in my home,” she stated. “I by no means kill them. I really like them. Once they’re there, I really feel protected. I discuss to them.
Charlotte Le Bon has at all times had an affinity to nature.
Courtesy of Guerlain
“Bees are additionally actually, actually cute,” continued Le Bon, who finds them entertaining, as effectively. “Nature has been a part of my life since I’m an adolescent.”
At first, when she moved from a metropolis to Laurentides at age 11, nature scared her. “Slowly it grew to become this refuge that I wanted,” stated Le Bon, who purchased a home on a lake there six years in the past. “Now, it’s utterly important in my stay to have a stability. It’s an incredible place to create, write and paint. It really is a paradise.”
Le Bon is at present specializing in writing her second function as a director. “It’s going to be autobiographic,” she teased.
Gabrielle Saint-Genis, chief government officer of Guerlain, stated the appointment of Le Bon was a pure. “Guerlain is 200 years outdated, it’s the story of remarkable encounters [with] plenty of artists,” she stated. “We’ve been actually very fascinated by the truth that Charlotte is a whole and multidisciplinary artist, and this isn’t so widespread.
“The primary time I used to be actually amazed by her was within the Jalil Lespert film about Yves Saint Laurent,” stated Saint-Genis, including Le Bon is of course delicate to nature as a supply of inspiration.
Her ethos chimes with Guerlain’s dedication to guard nature since its begin. Bee iconography has been inherent to the model because it appeared on the home’s first iconic bottle from 1853. Honey is the important thing ingredient within the model’s Abeille Royale, the most important skincare franchise at LVMH.
“The model accelerated its dedication towards the plant 15 years in the past,” Saint-Genis stated.
The home has been targeted on bees, of which there are greater than 20,000 species worldwide and are pollinators, making them important to plant copy and meals safety.
Guerlain backs bees with three applications: the Guerlain for Bees Conservation Program; Girls for Bees, in partnership with UNESCO and hyperlinks biodiversity safety with girls’s empowerment, and the Bee College that educates upcoming generations.
The latter was launched in 2018 and this 12 months, by way of Guerlain’s collaboration with the Espace pour la Vie (or Area for Life) basis, the Montreal Insectarium is creating new academic content material together with wild bees and different pollinators.
Le Bon might be energetic within the new partnership with Area for Life in addition to in different bee-related initiatives for Guerlain. These will embrace immersive experiences, creative occasions and messaging.
Angelina Jolie was Guerlain’s first bee ambassador.
