The fragrance increase has formally reached the SPF class.
On the heels of the perfume mist craze — Circana experiences gross sales of physique and hair mists grew 94 p.c and 32 p.c in 2024, respectively — clear perfume model Skylar is launching its first SPF/perfume hybrid with its Boardwalk Delight Scent-Display screen Mist, $25.
Infused with SPF 30, the multipurpose providing claims a waterproof components for as much as 80 minutes and options an aquatic accord prime be aware; center notes of guava flower and coconut milk, and a base of cotton sweet and musk. This marks the third format for Skylar’s Boardwalk Delight scent, beforehand out there in eau de parfum and physique and hair mist variations at Sephora and by way of the model’s personal web site.
“Skylar has at all times been about pushing clear perfume into new territory, and we’re excited to achieve Skylar followers and sweetness lovers alike who need their SPF to do extra than simply shield,” mentioned David Dreyer, chief advertising and marketing officer of Starco Manufacturers, which acquired Skylar in 2023 for an undisclosed sum and likewise owns private care model Artwork of Sport.
The corporate estimates gross sales of Scent-Display screen may attain as much as $100,000 throughout the product’s first yr available on the market throughout a restricted run and distribution, with plans to probably develop the franchise subsequent yr to incorporate different scents inside Skylar’s portfolio. Along with SPF, the components faucets pink algae and copper peptides to hydrate the pores and skin throughout put on (this follows Beekman 1802’s latest, equally skin-caring perfume foray with its three-scent Milk Shake Physique assortment).
Skylar Scent-Display screen Mist
Courtesy
Whereas this isn’t the primary time a model has paired scent with SPF — Sol de Janeiro’s Rio Radiance physique SPF faucets the model’s Cheirosa 87 scent; inversely, Trip provides a $60 (non-SPF) Eau de Toilette impressed by the signature scent of its solar care choices — the positioning of Scent-Display screen as a hybrid SPF/perfume seeks to deliver a differentiated strategy to each classes.
Perfume has been a thriving sector for magnificence since 2021, when it noticed an preliminary, post-pandemic gross sales spike of 82 p.c throughout the first half of the yr. Every year since, scent has continued to outpace the expansion of make-up, pores and skin and hair care, most not too long ago rising 12 p.c within the status market and 9 p.c in mass in 2024, based on Circana.
