Cole Haan is leaping toes first into the efficiency attire house.
The footwear model has signed a licensing cope with Catapult Group to launch a line of efficiency attire starting within the spring of 2026. The gathering will begin with Cole Haan Golf attire and broaden into racket sports activities and efficiency way of life merchandise sooner or later.
Cole Haan has a historical past within the golf business that dates again to 1940, when cofounder Eddie Haan patented the corporate’s first golf shoe. Up to now a number of years, the corporate expanded into golf, operating and tennis footwear, so shifting into efficiency attire for these sports activities is seen as a complementary transfer.
“Since re-entering the golf footwear class in 2021, now we have been targeted on a journey to carry well-designed, high-quality efficiency footwear and attire to professionals and fans who stay a 24/7 way of life — from the again 9 to the nook workplace and all over the place in between,” mentioned Jack Boys, Cole Haan’s chief govt officer. “With Scott Davis and the Catapult staff as our companions, now we have the confirmed experience wanted to ship on merchandise on the intersection of favor and efficiency — bringing a uniquely Cole Haan perspective to one of many world’s fastest-growing sports activities.”
Scott Davis, co-CEO of Catapult, may even function president of Cole Haan Golf, overseeing world technique and operations for the brand new firm.
Cole Haan golf footwear.
Courtesy of Cole Haan
Davis, who has greater than 25 years of expertise in vogue, golf and retail, mentioned: “It’s a real honor to function as president, Cole Haan Golf at Catapult and assist steward a model celebrated for practically a century of workmanship, innovation, and timeless American model. As a longtime PGA skilled, I’m deeply proud to carry my expertise within the recreation to this thrilling new chapter — introducing a golf attire assortment that merges efficiency with sophistication and increasing the model’s legacy into the world of golf. This initiative underscores our dedication to assembly the evolving wants of right now’s athletes whereas staying true to the values which have outlined Cole Haan for generations.”
At the moment, footwear represents greater than 80 p.c of Cole Haan’s enterprise, however outerwear, purses, small leather-based items and different classes are seen as large development alternatives.
Cole Haan has been owned since 2012 by Apax Companions, which bought the model from Nike for $570 million.
