Trying to construct buzz on your UK-based model? There’s by no means been a greater time to put money into influencer advertising—particularly UK TikTok influencers and creators. The platform, recognized for its fast-moving tendencies and genuine content material, is commonly robust for manufacturers to interrupt into. Nonetheless, working with native UK TikTok influencers offers you with loads of alternatives to succeed in a variety of individuals and niches.
Native influencers additionally share the identical experiences and dialects as your viewers and perceive native customs, values and tendencies, so their endorsements are extra relatable and reliable.
On this article, we’ll share extra about how TikTok is rising within the UK, learn how to establish the best influencers and creators on your campaigns and supply solutions on actual UK TikTok influencers you might work with in your subsequent challenge.
The affect of TikTok within the UK
TikTok has grown massively over the previous few years within the UK—notably amongst younger individuals. In 2024, 76% of younger individuals aged between 15-24 engaged with TikTok. It’s additionally one of many 10 hottest social media platforms within the nation.
The UK version of The 2025 Sprout Social Index™ additionally revealed how standard TikTok is for development monitoring. The report confirmed 91% of individuals within the UK use social media to maintain up with tendencies and cultural moments, and round 38% achieve this by way of TikTok. TikTok development monitoring additionally isn’t leaving the UK any time quickly; 56% of individuals plan to make use of socials to maintain up with cultural tendencies as a lot as they did in 2024, whereas 30% plan to make use of it much more.
So, how do you flip these insights into methods for influencer advertising success? For those who’re a model seeking to attain Gen Z or Gen Alpha shoppers, you’ll probably be a success on UK TikTok. However don’t rely the app out in case your model is exterior of this goal market, because the app is rising quickly in recognition amongst different audiences, too.
establish the best TikTok influencer within the UK
You wish to discover a UK creator or influencer on your subsequent marketing campaign, however you’re undecided the place to start out? Listed here are a number of ideas that can assist you uncover the best creator.
1. Look past demographics
Up to now, manufacturers have both relied on demographic or geographic focusing on (or a mixture of each) to gas their searches for British TikTok influencers. Nonetheless, this strategy fails to account for the community’s nuances and customers’ extremely individualised preferences.
Even when two British TikTok customers are the identical age and gender, and reside in the identical location, they probably have utterly distinct pursuits, hobbies, values and behaviours when utilizing social media. Since TikTok’s algorithm serves content material primarily based on pursuits and behaviours, demographic knowledge alone is an unreliable selection when trying to find influencers who will resonate along with your viewers.
The worldwide nature of TikTok additionally signifies that an influencer’s followers are not often confined to a single location. That is notably true of individuals working in industries like journey and tourism, as their content material naturally appeals to individuals no matter their present location.
Because of this trying to find influencers solely primarily based on their demographics isn’t a dependable strategy. Nonetheless, it’s vital to keep in mind that the place they’re situated will decide the legal guidelines and rules you’ll must comply with when partnering with them. We’ll define this in additional element under.
2. Assessment trending UK TikTok hashtags
Trending hashtags spotlight subjects that resonate with UK audiences, supplying you with perception into which influencers are main conversations that matter regionally. Simply search “UK TikTok” on TikTok and set the Type by filter to Date posted. Then, set the Date posted filter to Final 3 months to pare down the outcomes to the newest trending movies.
3. Use key phrases to search out UK subjects
Whether or not it’s slang, cultural references or iconic places, focusing on UK-centric key phrases will slender your search to influencers who perceive and have interaction with UK audiences. For instance, you is likely to be focusing on a selected metropolis for a marketing campaign since you’re internet hosting an occasion there. Trying to find the situation on TikTok with a related hashtag will direct you to influencers who’re energetic in that space and share pursuits along with your viewers.
This video from creator @iamjennabennett makes use of particular London neighborhood hashtags to attach her pursuits along with her location.
4. Conduct competitor analysis
Determine influencers your rivals are collaborating with and study the engagement and response to their content material. Competitor analysis will present you which of them influencers are standard within the UK market and resonate along with your audience.
Succeeding with aggressive influencer analysis first means understanding your product and the businesses in your area of interest. This understanding makes it simpler to search out influencers with an identical viewers to your personal. For those who promote barbeques, sizzling sauces or meat merchandise, aggressive analysis may lead you to The Smokin Elk, who creates outside BBQ ideas and recipes and usually companions with firms providing most of these merchandise.
5. Use an influencer advertising device
Streamline your influencer marketing campaign administration with influencer advertising instruments like Sprout Social Influencer Advertising.
Use this platform to:
- Discover the best influencers. Filter influencers primarily based on location, viewers demographics, engagement charges and content material fashion to find the most effective UK TikTok influencers on your campaigns. You can also make these searches utilizing plain language, like “how your shoppers are looking on TikTok”.
- View a completely redesigned Profile format visualisation that places actionable knowledge entrance and centre.
- Assess your Model Match Rating, an AI-powered metric that may immediately assess how properly an influencer’s content material aligns along with your model and its values.
- Evaluate influencers’ engagements in opposition to one another, together with these working in comparable niches, with AI-powered instruments.
- Construct your technique. Analyse business tendencies, social content material, posts and profile knowledge to rapidly consider an influencer’s attain and engagement.
- Attain out to key influencers. Talk with potential influencers about partnership alternatives from inside our resolution, and hold all conversations in a single place moderately than digging by way of dozens of outreach emails.
- Run and measure campaigns. Collaborate with influencers and monitor marketing campaign efficiency, multi functional place.
- Relaxation straightforward due to an always-on Model Security device that’s designed to guard your popularity, and which will help your group construct extra impactful partnerships.
Macro TikTok influencers within the UK
In case your core aim is to succeed in new audiences and maximize your model consciousness, macro-influencers generally is a nice match. Whereas they’re the costliest to work with, their giant viewers dimension will provide you with most publicity to your audience to supercharge development. From trend to magnificence to comedy, listed here are a number of of the UK’s most distinguished TikTok macro-influencers.
Ayamé Ponder
With over 3.8 million TikTok followers, Ayamé Ponder (@ayame) is a creator with a major following. Identified for her hilarious response duet movies, journey vlogs and skits, she’s rapidly turning into one of many UK TikTok’s hottest comedy creators. She’s additionally partnered with a various vary of manufacturers, from trend firm New Look to the Deliveroo meals supply app.
The Spud Brothers
Meals creators are among the largest accounts on UK TikTok, and few are at present extra influential than @spudbrothers. They’ve turn into extremely standard by way of their POV meals service movies and comedy sketches with over 4 million followers on the community, and have used this following to launch a profitable pop-up restaurant in London. They’ve additionally collaborated with among the largest influencers on the planet like MrBeast, and types like Hair Syrup.
Infamous Foodie
One other main UK TikTok meals influencer, @Notoriousfoodie has over 7.7million followers on the community. He creates house recipes from his flat in London in addition to journey meals content material, and has labored with a number of celebrities, together with Saweetie.
The Sidemen
The Sidemen are a gaggle of UK influencers who’re standard throughout all present social media channels, together with TikTok, the place they’ve over 7.4 million followers. The Sidemen at the moment are recognized for creating their very own manufacturers, like BEST breakfast and the Sides restaurant, however are additionally recognized for collaborating with different main manufacturers and properties like Estelle, Revolut and the Teenage Mutant Ninja Turtles.
Right here’s an instance of one of many group’s private accounts, VikTok, who not too long ago partnered with Ubisoft to advertise the brand new Murderer’s Creed videogame.
Jessica Kellgren-Fozard
Primarily a YouTuber, @Jessicaoutofthecloset has a rising following of over 380K on TikTok and is an efficient instance of how UK influencers are diversifying and repurposing their predominant channel content material on TikTok. She makes use of TikTok to chop clips of her Queer Historical past sequence of movies and to boost consciousness about her experiences residing with disabilities within the UK.
UK TikTok micro-influencers for area of interest campaigns
For those who’re a model with a decent finances or seeking to attain a really particular area of interest viewers, think about partnering with a micro-influencer. With mixed follower counts starting from 10,000-100,000, these creators are extra reasonably priced and infrequently have extra engaged audiences than their macro-influencer counterparts.
Listed here are a number of UK TikTok micro-influencers to have in your radar.
Coco Omer
Coco Omer (@cultofbooks) is a UK BookTok influencer with 80,000 followers. She’s labored with main publishers like Penguin, and makes use of her account to submit e book critiques, fast comedy movies and approachable life updates.
Mat Buckets
Matthew Spade, often called @mat_buckets, works in males’s trend and can also be an inside designer and content material creator recognized for his polished and high-quality movies. With over 60K TikTok followers, he champions and companions with many smaller companies and types within the UK, notably these with notable aesthetics.
Toby and Luna
Toby and Luna (@tobyandluna) are a pair of tabby cats from Exeter. Sure, cats. With 18,400 TikTok followers, their TikTok account consists principally of pet development movies documenting their playful antics. They often associate with pet manufacturers like Webbox.
Bowl of Chalk
Amassing a following of virtually 25K, @bowlofchalk makes use of his TikTok account to submit strolling tour movies of places in London and throughout the UK. He additionally makes use of this content material to share info about UK historical past in addition to to advertise UK companies that seem alongside his routes.
Amber Nicole
Amber Nicole (@justanotheramba) is a plus-size trend and sweetness creator from Essex. With round 11,000 followers, she primarily posts product critiques, hauls and outfit of the day (OOTD) movies. She additionally shares some snippets of her life as a first-time mother and often critiques merchandise from Made By Mitchell and Lottie London.
TikTok trend influencers within the UK
The style world isn’t all the time recognized for its variety. However on TikTok, you will see all kinds of creators with quite a lot of niches, from modest trend to high-concept menswear. With follower counts within the tens of hundreds as much as a million-plus, listed here are a number of UK TikTok trend influencers to comply with.
Aly Meghani
Aly Meghani (@yungalyy) is a London-based trend content material creator. With 1.1 million TikTok followers, he posts GRWM movies showcasing small impartial manufacturers and outfit recreations from celebrities, anime characters and rappers. As an influencer, he’s partnered with manufacturers like ASOS and Timberland.
Aminah
Aminah (@amxnahali) is a London-based trend and life-style creator with round 58,000 TikTok followers. As a hijabi lady, she posts many GRWM movies that includes modest trend, product critiques and journey content material. As an influencer, she’s partnered with Reebok and Adidas.
The Wade Twins
William and Henry Wade (@thewadetwins) are twin brothers primarily based in London. With 730,000 TikTok followers, they submit quite a lot of POV movies, OOTDs, GRWMs and ‘who wore it finest?’ content material. They’ve partnered with firms like protein bar model Barebells, on-line streaming service Paramount+ and clothes model Subsequent.
Bexx0308
Becky (@bexx0308) is a London-based trend creator. With 130,000 TikTok followers, she primarily posts OOTD movies that includes streetwear, tomboy and unisex clothes. She additionally often posts coordinated outfits along with her girlfriend.
Reb Stephenson
Reb Stephenson (@rebstephenson) is a mannequin, actress and trend content material creator with 76,100 TikTok followers. She’s recognized for her relatable trending voiceover movies, try-on hauls and OOTD movies. She’s accomplished influencer partnerships with trend model Lasula and courting app Hily.
TikTok meals influencers within the UK
For UK meals and beverage manufacturers, partnering with a UK TikTok meals influencer is a no brainer. From ‘fingers and pans’ fashion recipe content material to meals critiques, listed here are a number of TikTok meals creators to contemplate on your subsequent marketing campaign.
Steve Devereux
Steve Devereux of Newcastle is the mind behind @foodmadesimple, a well-liked TikTok account that showcases straightforward and reasonably priced recipes that anyone can replicate. With 1.2 million TikTok followers, he’s partnered with manufacturers like Tilda Rice and Whitby Seafoods.
Oliver Paterson
Oliver Paterson (@elburritomonster) is a Manchester-based meals content material creator. He’s recognized for making over-the-top, high-protein dishes and creative takes on the basic burrito—therefore the deal with. With 940,000 TikTok followers, he’s partnered with manufacturers like Revolut, Myprotein and Nando’s.
Solely Scrans
Solely Scrans is a UK-based meals and journey content material creator with over 430,000 followers. He creates recipes for cheat meals and luxury meals, in addition to long-form reels recommending eating places throughout the cities he visits. He’s partnered with Premier League footballers in addition to a number of eating places and meals producers on content material campaigns.
Coco’s Recipes
Coco’s Recipes (@halfacoco) is a London-based recipe videographer and photographer. They’re recognized for his or her aesthetically pleasing overhead shot recipe movies that includes colourful components. With 93,400 TikTok followers, they’ve partnered with manufacturers like Rheal Superfoods and Waterdrop Filters.
Glasgow Gannets
Glasgow Gannets (@glasgowgannets) is a Glasgow-based meals TikTok account run by two flatmates, Kat and Haley. With over 50,000 TikTok followers, they submit quite a lot of restaurant critiques, hauls, style checks and recipe movies. As influencers, they’ve partnered with Tim Horton’s UK, meals overview app Price-It-Now and lots of native Glasgow eating places.
Greatest practices for UK influencer partnerships
Whatever the influencer’s follower dimension, these finest practices will make your partnerships stronger. Contemplate every of the next earlier than and through your influencer advertising campaigns:
Construct long-term relationships with influencers
Influencer relationships have modified rather a lot prior to now decade. Although one-off collaborations can profit manufacturers, there’s extra worth in nurturing long-term relationships with influencers.
The extra you’re employed with an influencer, the higher they’ll perceive your model and viewers. You’ll additionally get to know them and their content material higher which may result in smoother creation timelines with extra inventive approaches. This strategy of “co-creation” advantages each events in the long term.
Keep in mind that any influencer partnership is a two-way avenue; the extra you’re employed with and develop to belief an influencer, the extra they’ll belief working with you in flip, and the extra profitable your campaigns collectively will likely be. Lengthy-term relationships can even result in influencers turning into ambassadors on your model even exterior of energetic campaigns.
Repurpose content material throughout different channels
To raised embed TikTok influencer content material into your wider advertising strategy, work on a repurposing technique. The trick is to keep in mind that your audiences throughout every platform will likely be completely different. All the time tweak your TikTok influencer content material so it resonates along with your viewers on completely different channels. This may very well be by way of new captions, a slower modifying fashion or another script. It might even be a easy change like posting content material in several dimensions primarily based on completely different social media picture sizes.
Your TikTok content material will probably be both a brief video or photos; these can typically be reposted on Instagram to extend your attain. For those who’ve lower TikTok movies from longer footage, think about importing your longer footage to YouTube. LinkedIn or Fb can also be good bets with a number of tweaks.
All the time talk about your repurposing concepts along with your influencer from the get-go. They’ll be capable to apply their experience to recommend modifications for various social networks. That is additionally vital from a utilization rights standpoint. You must all the time make it clear the place you wish to use influencer content material and the way, and this must be included in your influencer contract and total scope of labor.
Leverage their experience
One of many core advantages of influencer partnerships for manufacturers is with the ability to ask them for his or her opinion on particular advertising campaigns or learn how to interact your viewers.
Set up clear communication from the second you begin working with an influencer, which is able to probably be by way of your influencer outreach. Make it clear that you just worth an open dialogue, and all the time hearken to their solutions. They could offer you extra modern concepts, or focusing on approaches that your inside group hadn’t thought of earlier than. By valuing and contemplating their enter, you’ll be capable to work collectively on extra evocative content material.
These concerns can even result in extra alternatives to work along with your influencer. If they’ve useful insights in your advertising strategy, you might embrace them as a participant in an upcoming webinar, or a speaker at an upcoming occasion. These alternatives profit each of you, and imply you’ll be able to acquire extra worth out of your partnership.
Perceive why their content material works
Assessment an influencer’s TikTok content material earlier than you begin working with them. Intention for an intensive understanding of their sort of content material, and why it really works for his or her viewers. This could inform your marketing campaign technique and the kind of content material you propose to provide along with your chosen associate.
Apply the nuances of their content material fashion to your marketing campaign the place potential. Be sure your partnership content material works alongside the opposite private updates they’ve created for his or her UK TikTok account. The extra seamlessly your marketing campaign content material works with their current content material, the extra their viewers is more likely to interact with it. Sprout’s Influencer Advertising Model Security device is customizable, which suggests you’ll be able to hold security in thoughts while tweaking your content material to higher align with a creator’s strategy.
Generate regional curiosity by way of paid media
Although you shouldn’t depend on geographics when sourcing an influencer, it is best to apply regional focusing on to your campaigns. This will help you goal areas the place your services or products will likely be notably helpful or desired.
Use TikTok for Enterprise to show your influencer content material into region-targeting paid advertisements. Paying for TikTok adverts ought to enhance your content material’s attain and get it seen by the best individuals. TikTok additionally presents Spark Advertisements, a local promoting device that helps you promote your personal posts with the help of natural posts made by different creators.
Additionally think about paid advertisements on different networks like Instagram, and even off-platform in case your analysis has proven a transparent curiosity. These investments ought to make the worth of your influencer partnership and the content material you’ve made extra rewarding over time.
Bear in mind the ASA and different UK promoting rules
All adverts on social media within the UK, together with TikTok, should comply with the Promoting Requirements Company (ASA) pointers. In case your campaigns don’t comply with ASA guidelines, you threat being fined or sanctioned within the nation.
Learn up on the ASA’s particular TikTok content material pointers earlier than you begin a marketing campaign. Embrace a query in regards to the ASA throughout your interview stage when contemplating influencer companions, to verify they’re aware of the most recent guidelines for UK advertising on the community.
Streamline your TikTok influencer advertising technique
As TikTok grows in recognition within the UK, so does your alternative as a model to succeed in your goal market on the app. And it doesn’t matter what area of interest or demographic you’re attempting to succeed in—there’s probably a UK TikTok influencer on the market that may be an ideal match.
In fact, managing a complete influencer advertising marketing campaign is simpler stated than accomplished. That’s why our all-in-one influencer advertising instruments make it straightforward for manufacturers to search out genuine creators, handle a marketing campaign from end-to-end, and measure your success. To be taught extra, schedule a demo or strive it out at no cost.
