In “What To not Put on,” Stacy London and Clinton Kelly spent 10 years giving “powerful love” to nominated contributors, who have been notably chosen for his or her questionable wardrobe selections. Now, in “Put on Regardless of the F You Need,” the stylists are holding again criticism, biting their tongues “so arduous that you just suppose it’s going to bleed,” Kelly instructed WWD.
“Whenever you take that strategy to styling, the place it’s consumer first, purchasers have opinions that you just won’t essentially agree with, or style that you just don’t agree with. We’re all totally different folks, proper?” he mentioned.
Out there on Prime Video with eight episodes shot in New York Metropolis, “Put on Regardless of the F You Need” is a makeover of the makeover present that made London and Kelly some of the in style duos on tv within the early noughties. Within the new model, the purpose is to have fun individuality and let contributors specific themselves with out dictating guidelines.
“You possibly can’t say anymore, with regards to private style and elegance, that somebody’s proper or mistaken. It’s what makes them the happiest,” London mentioned.
Stacy London and Clinton Kelly in “What To not Put on” (2010).
©TLC/Courtesy Everett Assortment
“What To not Put on” aired on TLC from 2003 to 2013, a time when social media was nonetheless in its early phases and the style trade hadn’t been flooded with influencers.
“2003 was completely totally different. No one knew something about style. We have been consultants. There have been guidelines. It was a lesson in geometry and determining how you can complement your physique or look taller, look thinner,” London mentioned. “All people has an opinion at the moment. Ours isn’t any extra legitimate than anyone else’s, as a result of it’s a special time. Social media has made it way more democratized. You possibly can watch all of the reveals on the identical time that Anna Wintour [Vogue’s editor-in-chief] is within the entrance row. And that provides you a certain quantity of energy over not essentially responding to traits, however understanding what it’s that you just like and turning into extra assured with that.”
“Put on Regardless of the F You Need” brings a brand new dynamic to the makeover. As an alternative of being nominated by mates or relations to rework their wardrobes and elegance, contributors nominate themselves. “You can not change anyone who doesn’t wish to change. We had the chance to work with eight individuals who actually need one thing totally different of their lives,” Kelly mentioned.
Stacy London and Clinton Kelly in “Put on Regardless of the F You Need” (2025).
Couresty of Prime Video
The brand new present showcases not solely the contributors’ transformations, but additionally the evolution of the stylist duo since “What To not Put on” ended. “We’re gayer and grayer and simply kinder and gentler,” Kelly mentioned.
Wanting again at their first present, London regrets giving age-related recommendation, similar to “no miniskirts after 35.” Kelly has a special perspective. “Remorse is a very difficult phrase, as a result of we have been merchandise of the time, the present was a product of its time,” he mentioned. “We would have mentioned issues that didn’t age properly. However issues don’t age properly. Please present me one thing that ages properly. Choose up a replica of Cosmopolitan from the ’80s. Inform me it aged properly. Choose up a replica of Glamour from 2010. Did that age properly? That is what life is like. We evolve. And so once we look again at our histories, typically we’re like, ‘Oh, I can’t consider we behaved that approach,’ however we did.”
Over the past decade, London and Kelly have been open concerning the ups and downs of their relationship. They reconnected through the COVID-19 pandemic after spending years with out speaking.
“Now we have at all times, at all times had an unimaginable styling dynamic from the start of ‘What To not Put on’ till the ultimate episode of this present. Now we have at all times actually liked the collaborative course of collectively within the styling room,” Kelly mentioned. “Now, have our personalities modified over the course of twenty-two years? A bit of bit. At our cores, we’re the identical folks, however we’ve had 22 years of life expertise. So, can we agree on completely the whole lot? No, however once we disagree now, I feel we’ve sufficient respect for one another and don’t take it personally. That’s one of many advantages of getting older. You simply cease taking s… personally.”
Stacy London and Clinton Kelly in “Put on Regardless of the F You Need” (2025).
Couresty of Prime Video
“Clinton at all times says you can’t purchase the type of chemistry that we’ve. That’s not simply on display screen. It’s this concept that there’s a actual synchronicity to the best way that we take into consideration styling and the best way that we strategy styling, and since we’ve accomplished it so lengthy collectively, I don’t suppose I may work with one other stylist,” London mentioned, jokingly including that “Clinton can’t stand” their new work relationship “as a result of I’m at all times attempting to make out with him.”